Louisiana Marathon Sponsor Summit

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Craig Sweeney

Sponsor Summit on Activation

BIENVENUE!
AU MARATHON
DE LOUISIANE
DANS LA VILLE BATON ROUGE
9 NOVEMBER 2016
SPONSOR SUMMIT
thelouisianamarathon.com | fb/thelamarathon | @thelamarathong | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001

• Old models of sponsorship no longer apply
• First year that Millennials outnumber Baby Boomers, becoming the
most coveted consumer group. These 1.8 billion digital natives want
less “stuff” and more meaningful connections.
• Importance of adding to an event – would we be missed if we left?
• Original content
• Tap into emotion and narratives
• Engage Employees
• Leverage multiple objectives
• Value-added experiences
• Digital and social extensions
2016 Key Takeaways

Social Content Milestone - Megan Penny
Patient Surprise

CAUSE MARKETING
SPONSOR+PROPERTY+CAUSE
PARTNER MARATHON
CAUSE
thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001

thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001
TEAM MITCH

thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001

OLYMPIC TRIALS
MARATHON
January 18, 2020 Baton Rouge, LA
Bid Due // August 2017#2020RINGSINLA

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Louisiana Marathon Sponsor Summit

2. thelouisianamarathon.com | fb/thelamarathon | @thelamarathon | #geauxrunla | info@thelouisianamarathon.com | (888) 786-2001 • How are objectives defined? • How are results measured? • How can I allocate my resources more effectively? • What are the possible ways I can activate my brand and engage potential customers, influencers and partners? Sponsorship Activation is the process of maximizing the utilization of sponsorship assets in a manner that generates awareness for your brand and engages with the target consumer.

7. • Old models of sponsorship no longer apply • First year that Millennials outnumber Baby Boomers, becoming the most coveted consumer group. These 1.8 billion digital natives want less “stuff” and more meaningful connections. • Importance of adding to an event – would we be missed if we left? • Original content • Tap into emotion and narratives • Engage Employees • Leverage multiple objectives • Value-added experiences • Digital and social extensions 2016 Key Takeaways

8. Social Content Milestone - Megan Penny Patient Surprise

9. Surprise & Delight

12.

13.

16.

19.

20. OLYMPIC TRIALS MARATHON January 18, 2020 Baton Rouge, LA Bid Due // August 2017#2020RINGSINLA

Louisiana Marathon Sponsor Summit

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