2014 caseviii knowthydonors

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2014 caseviii knowthydonors

  1. 1. Know Thy Donors Using Donor Feedback and Metrics to Drive the Success of Your Program Lynne M. Wester @donorguru Tad Wisenor Whitworth University 1
  2. 2. Why evaluate? • Improve quality • Increase accountability and awareness • Prioritize financial and human resources • Measure programmatic effectiveness • Tell a better story 2
  3. 3. Excuses • We know everything • Fear of evaluation impact • We won’t use the results…we never have • No one is asking for it • It takes too much time/too many resources • Just one more thing to do 3
  4. 4. The Implementation at Whitworth • Survey Monkey Email and Postcard • Three Constituents: – Alumni Donors – Alumni Non Donors – Non Alumni Donors
  5. 5. Methodology • Survey Monkey was the collection tool used • Over 1200 responses from alumni, donors, and non donors of all kinds. • Biggest response came from an email sent to alumni donors 688 • Postcard mailings driving donors to online survey were not as successful as email links
  6. 6. Just some of the Insights • Stunning Data • Unpacked the data in front of IA team • Presented to University Insiders including President’s Cabinet
  7. 7. Fundraiser Goldmine!
  8. 8. Donor Feedback in their own words: • Please do not send us the annual report/calendar. Huge publication, huge cost in shipping and don't care. Want my dollars I donate to be better used and not used by that money. • Hosting events in locations away from Spokane will allow for more participation and engagement. • By providing me with opportunities to serve that go beyond monetary giving. How can I use my time/energy/passion to serve the university?
  9. 9. The Next Step: • Planning and Implementing a donor centered future.
  10. 10. Donor Relations Groups to Target • First Time Donors >$10 • Loyalty Donors of 5 or more calendar years • Cumulative lifetime giving of >$100,000 • Planned giving donors
  11. 11. Whitworth’s Changes • Added second full-time Donor Relations position • Moved open major gift position to regional alumni relations outreach and engagement • Broadened institutional understanding and scope of donor relations within all fundraising operations
  12. 12. Questions? Thank You! • Lynne Wester • lynne@donorrelationsguru.com • www.donorrelationsguru.com • Tad Wisenor • twisenor@whitworth.edu 32

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