https://bloomerang.co/resources/webinars/ Lori L. Jacobwith will show you examples of how others have harnessed the passion of their community and their mission using authentic, clear word choices.

1. Harnessing Passion to
Cause Action
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Before we get started »

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https://bloomerang.co/demo/video

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Our guest presenter »
Lori L. Jacobwith
• nationally-recognized master
storyteller and fundraising
culture change expert
• 30+ years experience
• helped raise $300 million
dollars from individual donors
• author of Nine Steps to a
Successful Fundraising
Campaign and co-author of The
Essential Fundraising Handbook
for Small Nonprofit

5. Harnessing our Passion
to Cause Action

6. Thank You!

7. Who’s Here?

8.
Lori L. Jacobwith
• 30+ years in the social sector
• Since 2001 helped NPOs raise
$300 million from individual donors
And counting
• June 2016: Named one of America’s
Top 25 Fundraising Experts
• Author, Speaker, Trainer, Coach
LJacobwith
@LJacobwith
www.ignitedfundraising.com

9. Master Storyteller
Fundraising Culture Change Expert
4500+ organizations
Trainer - 500,000+ people
Author
• Complete Storytelling System
• Nine Steps to A Successful Fundraising
Campaign
• Fire Starters Weekly Blog

10. What I Do
What I Do

11. My Teachers
Lynne Twist, Fundraiser & Author

12. WHY I do What I Do
Dorcas Grigg-Saito, CEO, LCHC

13. Two Quick Questions First

14. Biggest Fundraising Challenges?

15. How Many Active Individual Donors?

16. Today
✓ THE Secret to Success
✓ Where to Focus
✓ Three Success Stories
✓ One Unsuccessful Story
✓ Next Steps

17. The BIG
Secret

18. Secret to An Effective Organization:
Communication
Communication
Communication

20. Successful Organizations:

21. Where To Focus Your Time
On Actions that Cause You To:
1. Really know key supporters
2. Share clear messages
3. Hold yourself & others accountable
4. Continually invite participation

22. Success Story #1

23. Caring For Lowell Capital Campaign
• From 0 donors to 3000+
• Staff giving totaled $225k+
• Exponential community awareness
• First $1 million gift
• $5 million+ in 2 years & 2 months
• Now in their 2nd Capital Campaign

24. Know Your Supporters
What if you don’t have any?

25. Share Clear Messages

27. Invite Participation

29. Today
• Wrap Around Fund
• Building Bridges Capital
Campaign

30. Success Story #2

31. Clare Housing: Sustainable Funding
• Sustainable Funding Committee
• Exceptional and Engaging
Community Awareness Building
• On Track to Meet or Exceed 124%
Fundraising Goal Increase
• First $50k Gift

32. Know Supporters
Image source: Clare Housing Facebook page

33. Share Clear Messages
Source: Clare Housing Enewsletter March 29, 2016

35. Clear Messages & Participation

36. Staff, Board & Committee ALL KNOW
1. Names of top donors
2. Names of longest givers
of both time and money
3. Who gave this week/month
4. How many people stop giving
each year

37. Continually Invite Participation
Source: Clare Housing Facebook page

38. Source: Clare Housing Website

39. Compelling Clear Communication
Source: Clare Housing enews
I'll remember what he said for the rest of my life.
"He was so nervous, he almost broke the chair."

40. Accountability = Success
Create a
Culture for
Accountability

41. Success Story #3

42. Volunteers of America N Louisiana
• Sustained Focus on Major Gifts
• Committed Committee - 20+
• Regular Funding Gap Messages
• Year-Long Continuity
• Don’t Mess With What Works

43. Really Know Key Supporters

44. Share Clear Messages
Funding Gap Messages are
a KEY Part of the Culture
Chuck Meehan, CEO, Volunteers of America, N Louisiana

45. Share Clear Messages

46. Continually Invite Participation

47. Organizational Accountability

48. Personal Accountability
Name of Person Here

49. Annual Fundraising Event
Immediately Inviting
Community Support
Event Day

50. Unsuccessful Story

51. I Don’t Rescue

52. Staffing

53. Uncertainty About Board Role

54. That Person

55. Moral To
The Story

57. Choose a New Path

58. Put A Face On Our Impact
Image Source: chartywater - Instagram

59. Wrap Up

61. Where To Focus Your Time
On Actions that Cause You To:
1. Really know key supporters
2. Share clear messages
3. Hold yourself & others accountable
4. Continually invite participation

62. http://bit.ly/IgnitedFR-CommChecklist
Case Sensitive Link

64. Type In & Share With Me
What new communication
actions will you implement?
By when?

65. Lori Jacobwith – Ignited Fundraising
@LJacobwith
Fire Starters Blog
Free Resources
Resources & Staying Connected
Lori L. Jacobwith
Master Storyteller & Fundraising
Culture Change Expert
http://bit.ly/StrategizeWithLori
To Talk With Me:

66. Questions?

67. Harnessing our Passion
to Cause Action
Thank You!

68. https://bloomerang.co/resources
•Nonprofit Wrap-Up
•Bloomerang TV
•Bloomies
•eBooks
•Daily blog post
•Weekly webinars
•Templates
•Guides

69. Upcoming free webinars »
8/31 Recruiting Passionate Ambassadors for Your Mission
9/7 The Year Before Your Capital Campaign
9/14 Convert Supporters with Powerful Landing Pages
9/21 Writing for Digital
https://bloomerang.co/resources/webinars