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How to Develop a Winning Year-End Campaign Lunch and Learn Presentation
The document provides an overview of a presentation on developing a winning year-end fundraising campaign. It discusses the importance of planning critical dates and communications well in advance. Storytelling through social media, email, and direct mail is also emphasized. Best practices include making donations easy to give from any device and leveraging volunteers. Examples are provided of nonprofits using Arreva's fundraising software for campaigns. The presentation concludes with information for follow up questions.
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How to Develop a Winning Year-End Campaign Lunch and Learn Presentation
- 1. Ayda Sanver, MBA,CFRE Ayda Sanver Consulting, LLC www.aydasanver.com hosted by Lorenna Feliz Santos Arreva www.arreva.com How To Develop A Winning Year-End Campaign An Arreva Lunch & Learn Presentation Nonprofit Village www.thenonprofitvillage.org
- 2. Agenda 1 5 3 4 2 6 Introduction Planning is Critical Storytelling BestPractices Arreva Examples Q&A
- 3. Introduction: Who WeAre: Arreva Leaders in Integrated Online Fundraising & Donor Relationship Management •We provide industry-leading fundraising software solutions that help nonprofits spread awareness of their mission and build strong, lasting relationships with donors. •Recognized industry wide for outstanding level of support and customer service. More Than 3,000 Customers Around The World •We work with organizations of various sizes as well as nationally recognized organizations such as:
- 4. Introduction: Who WeAre “MovingYourNonprofit MissionForward” •Ayda Sanver, MBA, CFRE •Consultant/Coach/Trainer •Nationally Certified Fund Raising Executive (CFRE) •Maryland State Licensed Fundraising Counsel •20+ years in nonprofit development work as a staff person, volunteer, board member and consultant •Author, “Tag, You’reIT- Now RaiseUs SomeMoney” Co nne ct with m e o n Linke dIn Face bo o k. co m /AydaSCFRE Twitte r @ AydaSC Share on Twittertoday! Take photos, share quotes! Use hashtag #NPVArreva and tag @AydaSC, @NPVmoco , @ArrevaSoftware !
- 5. Introduction: Who WeAre • Lorenna Feliz Santos • Non-Profit Management Consultant • Project Management Certification • Non-Profit Management Certification • International Business Consultant • 11+ years in nonprofit management and business consultant • Worked in over 25 Countries with non-profit projects in countries such as India, Kenya, South Africa, Dominican Republic, Mexico and many more. Co nne ct with m e o n Linke dIn Share on Twittertoday! Take photos, share quotes! Use hashtag #NPVArreva and tag @AydaSC, @NPVmoco , @ArrevaSoftware !
- 6. Planning Is Critical AND 11%of all giving occurs in the last three days of December! Source: https://www.networkforgood.com/digitalgivingindex/
- 7. Planning is Critical Createyouryearend communications now, if you haven’t done so. Now is the time! Create a #GivingTuesday campaign – part of youryearend appeal, thinkof it as a “kick-off” to youryearend mailed appeal. Do not fearabout making duplicate asks. Some donors read email and preferdonating online, others prefersnail mail. It’s all about demographics.
- 8. The annual #GivingTuesdaycampaign is always held on the Tuesday after Thanksgiving
- 9. Planning is Critical Accordingto WholeWhale.com- #GivingTuesday 20,000 + nonprofits nationwide raised: • In 2015 - $116M • In 2016 - $168M (up 44% from 2015) • In 2017 projection - $201M+ What does this mean? Don’t ignore #GivingTuesday as a launch point foryouryearend giving campaign.
- 10. Planning is Critical Createa Weekly Timetable of Communications Source: http://nonprofithub.org/fundraising/year-end-fundraising-numbers-infographic/
- 11. Planning is Critical DatesWhat to say/send Frequency November 19 November 22 Emails: 1) Remember us on #GivingTuesday 2) Story of a participant 2x November 27 Email: Tomorrow is #Giving Tuesday 1x November 30 Email: It’s Not Too Late 1x December 5 Mailed Year-End Appeal 1x December 13 Email: Shortened content of year end appeal 1x December 18 and 22 Email: Additional 2 stories 2x December 25, 30 Email: Story, Not too late to make your year end gift 2x Create a Weekly Timetable of Communications
- 12. Storytelling: Social Media •Facebook is the place to tell your story. Why? • As of the third quarter of 2017, Facebook had 2.07 billion monthly active users, according to Statista.com • This video below from Montgomery County Coalition for the Homeless got 2,700+ views!
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- 14. Storytelling: Direct Mail DoI have to use Direct Mail at year end? •Yes, you do. Older donors prefer mailing you a check and not donating online. •The typical major donor profile is female, age 55 + •Include a return envelope without postage. They will be happy to put a stamp on it, but the response envelope will be their “trigger” to give. •Your direct mail piece should include an image with a caption. People read captions even if they don’t read the whole letter! •Give a sense of urgency- “We need you to join us because….” •Keep the letterto one page, two sided. No one likes to read long text. Use bolding and italics for emphasis.
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- 16. Best Practices • Makeit easy to give from any device at any time. • Test your online donation page. • Make sure your Web site is mobile compatible. • Make it easy to volunteer for your organization year round. Your volunteers are your best ambassadors! • Empower your supporters to collect donations with a P2P platform that is easy to use and share. • Leverage corporate partnerships. • Kick off your year end giving on #GivingTuesday.
- 17. Boys & GirlsClub of Central Alabama
- 18. Boys & GirlsClub of Central Alabama
- 19. Boys & GirlsClub of Central Alabama
- 20. Boys & GirlsClub of Central Alabama
- 21. Boys & GirlsClub of Central Alabama
- 22. Boys & GirlsClub of Central Alabama
- 23. Boys & GirlsClub of Brazoria
- 24. Boys & GirlsClub of Brazoria
- 25. Boys & GirlsClub of Brazoria
- 26. The ARC ofGloucester
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- 39. Q&A Schedule a one-on-onefollow up •Discuss specific business requirements •Obtain a one-on-one demo for you or anyone on your team Contact Us Lorenna Feliz Santos Director of Client Services Phone: (800) 676-5831 ext. 315 Email: lorenna.felizsantos@arreva.com Ayda Sanver, MBA, CFRE Ayda Sanver Consulting, LLC AydaSanver.com ayda@aydaseanver.com