How to increase film festival audiences
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Film festivals need a lot of promotion & marketing to be successful! Please join me to explore my favorite keys to building film festival audiences.
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How to increase film festival audiences
- 1. How to increase Film Festival Audiences! cc: Khánh Hmoong - https://www.flickr.com/photos/7997148@N05
- 2. Email • One of the most important marketing tools you have • Email is 40 times more effective at acquiring customers than Facebook and Twitter combined • Austin Film Festival uses email for direct communication to their audience cc: Robert S. Donovan - https://www.flickr.com/photos/10687935@N04
- 3. Visual Marketing • Visual storytelling comes to us naturally • We process visuals faster than we process text • Take advantage of our 3.9 second attention span with visuals • Films are visual storytelling so visual marketing is a natural! cc: Pete.r - https://www.flickr.com/photos/50739535@N00
- 4. Social Media • Facebook • Twitter • Instagram • YouTube • Pinterest cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
- 5. Sponsorships and Partnerships • Sponsorships are a huge gateway to growing recognition and audience • Partnerships with institutions, brands and businesses bring additional value through in-kind donations and exposure to new audiences • Both create momentum and reputation • This social currency can expand your reach cc: Official U.S. Navy Imagery - https://www.flickr.com/photos/56594044@N06
- 6. Personal promotions • There's nothing like a personal invitation to attend • Engage individuals from different communities relevant to your festival in community engagement committees • Encourage filmmaker, producer to market to their community and encourage attendancecc: Raoul Pop - https://www.flickr.com/photos/63306768@N00
- 7. Press Kits • Never underestimate the power of an online press kit • Include film promos, hi-rev JPEGS for reporters and bloggers • Provide contact for media and prospective audiencecc: MDGovpics - https://www.flickr.com/photos/64018555@N03
- 8. Off-line promotions • Newspaper editorial and ads • Flyers • Flags • Posters • Presentations at community meetings and events • Cross-promotions with other festivals cc: pedrosimoes7 - https://www.flickr.com/photos/46944516@N00
- 9. Thank you! Please visit my website for blog posts, resources and more: www.creative-si.com To connect with me via my Twitter, Facebook, LinkedIn, etc. Deborah Spector Creative Solutions & Innovations, Inc. www.creative-si.com | (404) 325.7031; (888) 924-4648
Editor's Notes
- Successful film festivals need a lot of promotion and marketing! Join me in this presentation to explore my favorite keys to building film festival audiences.
- Email is one of the most important marketing tools you have to promote your film festival. According to a recent McKinsey & Company study, email is still 40 times more effective at acquiring customers than Facebook and Twitter combined.The Austin Film Festival uses email for direct communication to their audience. They see most of their returns from dedicated email subscribers, and use an email marketing platform to compare and report email performance.
- Visual storytelling comes to us naturally. Humans process visuals faster than they process text. Considering our attention span is about 3.9 seconds long, presenting information as visuals just makes sense. Visual techniques help get your overall message across. Consider: infographics, data points, quotes, emphasized text, and animation to deliver your message.
- Facebook and Twitter are the two most useful social media channels for growing your audience. Facebook is more conducive to marketing with information, whereas Twitter is best for shoutouts, retweets and community engagement. Instagram is good for brand building and photo sharing, but it’s still a relatively small platform. YouTube is great to post behind-the-scenes video content on festival events throughout the year to keep people engaged. Pinterest drives more traffic than Google+, YouTube & LinkedIn combined. Mainly, the site now attracts women in the age range 25-44 who love fashion, home decorating and family related products. As it gains more of a following, this is bound to change.
- Sponsorships and Partnerships: Sponsorships can be a huge gateway to growing recognition and audience. Partnerships with institutions, brands, and businesses can bring additional value to your festival through in-kind donations and exposure. Getting businesses and influencers to back your festival where there’s a mutual exchange will build the momentum and your reputation. Use this social currency to expand your reach.
- One-on-one promotions: We’re bombarded by messages every day. Community Engagement Committees are a great way to engage with people directly, and bring your value to them.
- I’m a big fan of press-kits. They ensure that reporters, bloggers your audience and sponsors have what they need. Key to success is an easy-to-find contact link and phone number.