The document proposes the creation of a souvenir store at IIT Guwahati to provide a central location to sell merchandise representing the institute. The store would feature aesthetically pleasing daily items branded with the IIT Guwahati identity. A seven step design process was used, including research, modeling, requirements gathering, refinement, framework development, finishing, and delivery/support. A student survey found interest in purchasing t-shirts, bags, diaries and photos from such a store. The proposed store design features innovative display techniques and minimalist aesthetics to attract customers.

1. IIT GUWAHATI
Souvenir Store
Ranju K Ravindran
10020533
Guide: Manoj Majhi
Assistant Professor

2. What are Souvenirs?

3. Souvenir Store
The main idea of the project was to create a
set of souvenir items that can be sold through
a single outlet in the campus of IIT Guwahati.
The idea was to create aesthetically pleasing,
useful daily life items that represents the
identity of IIT Guwahati, which anyone visiting
the campus can buy from a common outlet
and take back with them to cherish the
memory of visiting the campus. But since the
campus already have a lot of merchandise to
sell, be it the cultural/technical fest t-shirts or
other items, we were actually lacking a
common outlet to market and sell all the
products under one roof giving each of them
the much needed attention that they deserve.
So the idea of Souvenir Store was born, then
and there.

4. Aim
Create a Souvenir Store- a shop where all the
merchandise related to IIT Guwahati can be
displayed and sold to anyone who is residing in
the campus or visiting the campus. The idea is
to promote the products through a distinctive
branding method, and an innovative display
idea that have not yet been reached to the
shops of IIT Guwahati.
The campus has a great potential in marketing
and selling a lot of products as it inhabits a
couple of thousand people. Also the shop can
serve as a cultural exchange centre, where
people visiting the campus can explore the
campus and the North-East India.

5. Objectives
1. Innovative display techniques
2. Promote the brand IIT/IITG
3. Aesthetically appealing
4. Minimalistic Design
5. Putting Customer first
6. Innovative products
7. Update to trends
8. Providing options (buyer & seller)
9. Avoid negative promotion

6. Design Methodologies
A seven step design methodology was adapted for early completion and smooth running of the
project. A detailed time line was sketched out in order to make it possible to be completed within
the single semester time schedule.
The seven steps of design are-
Research Modelling Requirements Refinement
Framework Finishing Delivery &
Support

7. Timeline
25.07.12 Define the problem statement
29.7.12 Literature Review
1.8.12 Study the perception and practicality.
Decide the analytic techniques
8.8.12 Study based on Convergence,
Divergence, Transformation
and Sustainability
22.8.12 Analysis of Literature obtained
29.8.12 Data assimilation, preparing
questionnaires, Conducting
user interviews/surveys
4.9.12 Analyse the user survey
12.9.12 Finalise the deliverable
26.9.12 Drawing the deliverable
Preparing story boards
17.10.12 Developing the deliverable in 3D
31.10.12 User testing

8. User Survey- Questionnaire
• Do you love shopping in a Store rather than buying
something online?
Yes/No/Depends, on the product
• Would you prefer to go to a shop whose colour,
architecture and interior attracts you?
Yes/No/Depends, on the products
• Are you satisfied with the current system of
selling/distributing various merchandises in the campus?
Yes/No/Don’t know
• Which items mentioned below, are you most likely to buy
from the campus Souvenir Store?
T-shirts/Sweatshirts/Hats
Handbag/Backpack
Diary/Pen
Photos/Albums
Sculptures
Others
• What other items can you think of, that you would like to
have on our Campus Souvenir Store?

9. User Survey- Analysis

10. User Survey- Analysis

11. Design Diagrams

12. Final Design

13. Future of Souvenir Store
Front View
In the future, when people will be more
acquainted with the idea of Souvenir Store
there are many improvements/changes that
can be employed to the idea to make it more
interactive and user friendly.
One of the concept designs where in user
interaction is managed by a system which
manages all the data regarding storing, buying,
selling of the goods is shown here.
Isometric View
The users can buy goods using their identity
cards/smart cards given to them which takes
care of the payment. This system can greatly
help in reducing human effort and
maintenance of the store. The store will
function 24×7 without any glitch.

14. References
http://www.wikipedia.org/
http://www.britannica.com/
http://www.encyclopedia.com/
http://www.iitm.ac.in/shopping
http://www.iitb.ac.in/campus
http://www.iitk.ac.in/amenities
http://www.iitd.ac.in/campus
http://www.iitkgp.ac.in/
http://www.iitr.ac.in/campus_life/pages/Facilities.html
http://www.iitbhu.ac.in/
http://www.iitbbs.ac.in/
http://www.iith.ac.in/
http://www.iiti.ac.in/
http://www.iitmandi.ac.in/
http://www.iitp.ac.in/
http://www.iitj.ac.in/
http://www.iitgn.ac.in/
http://www.iitrpr.ac.in