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The document discusses scale and proportion in design. Scale refers to the size of an object relative to another, often compared to the human body. Proportion is the relative size of parts within an object. In design, scale and proportion are important for layout, composition, and conveying depth and movement. The task is to create a poster for an event using principles of scale and proportion to communicate the key details of the event title, location, date, and time through visual elements and composition.
Introduction to the importance of scale and proportion in design, setting the context for the discussion.
Scale refers to the size relationship between objects, often compared to human body size.
Proportion defines the relative sizes of parts within a whole, typically in the context of the human body.
Scale and proportion are crucial in 2D design for effective layout and visual interest.
Literal scale relates to real measurements, while perceived scale involves visual elements conveying depth.
Assignment: Create an event poster (11x17 inches) including event details and visuals.









