The document discusses scale and proportion in design. Scale refers to the size of an object relative to another, often compared to the human body. Proportion is the relative size of parts within an object. In design, scale and proportion are important for layout, composition, and conveying depth and movement. The task is to create a poster for an event using principles of scale and proportion to communicate the key details of the event title, location, date, and time through visual elements and composition.

1. Scale & Proportion
12/10/13
Friday, December 13, 13

2. Scale
Refers to the size of an
object (a whole) in
relationship to another
object (a different whole)
We often compare an
object’s size to the size of
our own bodies
DAVID, MICHAELANGELO
Friday, December 13, 13

3. Proportion
Refers to the relative
size of parts of a whole
(elements within an
object).
Again, we often think
of proportions in terms
of size relationships
within the human body
Friday, December 13, 13
DA VINCI, VITRUVIAN MAN

4. In the design sense...
Since most design work is done in the world of
2D, scale and proportion are VERY important in
creating:
a layout that communicates a message/
hierarchy
composition that is diverse and full of visual
interest
Friday, December 13, 13

5. Scale in design
Literal and perceived
Literal: Ex, map: certain length represents an
actual scale
Perceived: Using size, placement, and color to
convey a feeling of depth and movement (i.e. small
shapes tend to recede; large ones move forward
Friday, December 13, 13

6. Friday, December 13, 13

7. Friday, December 13, 13

8. Friday, December 13, 13

9. Scale your type elements...
Friday, December 13, 13

10. Your task
Create an event poster for a co-curricular event (that either you or a friend
participates in) that is happening before break
Needs to be 11x 17 in
You can make it in whatever program you want!
Save it as a PDF and upload it to the assignment page (due next class)
You must have:
Event title
Where the event is taking place
Date & time
Compelling imagery/visual elements
Anything else you think is important!
Friday, December 13, 13