The document outlines the definition, design principles, and types of retail, emphasizing the importance of layout, lighting, and display for customer engagement. It details various retail models including optical, fashion, and jewelry stores, each requiring specific design considerations to attract and facilitate shoppers. Effective circulation and exterior design are highlighted as crucial elements to enhance the retail experience and operational efficiency.

1. Retail Design

2. Definition of retail:
A place to sell goods and survives to the client or other business to earn profit. Retail may be on
residential streets, street with few or houses, or in shopping mall.
Type of Retail:
 Optical o Beauty,(Makeup,Nails,Saloon)
 Fashion,(Cloths,Bags,Shoes)
 Jewellery
 Photography
 Barber shop
 Bakery
Exterior of Retail:
Exterior of any retail is like the identification, it cover the store front, show windows, and
display, it’s the store front initials the sale and the interior consummate site.
Entrance design should be attractive in order to catch the shoppers attention and to draw the
customers inform the street or from the mall.
Graphic identification with bold color, lighting, lettering and logos and attractive display of
merchandise are initial steps.
Show windows can be open up to display the shops interior or closed in to give privacy to
customers.
Furthermore, entrance window display are always changing to show customers the latest
trends.

3. Conveniences:
It’s necessary for the customers benefit in some type of shops to have stools or chairs, verity
tables or triplicate mirrors, desks for writing cards or checks and bathrooms.
Shops should have floor surfacing for comfort, acoustic treatment of ceiling and possible walls,
illumination of pleasant, sometime special quality, and air conditioning.
Design:
- Space must be organized to help the customer in making selection and to help the sales
person in selling.
- Easy circulation is part of a good design, you should avoid monotony in circulation and
display.
- Location and design of the cashier and wrapping unit are important and provide for
several persons to be served, it act as a control center.
- Flexibility should be used so that fixture and departments can moved or modified easily.
Principle of Shop Design:
1- Luxury goods are high profit articles, it’s the most expensive.
2- Convenience items, are stocked for other purchases if properly in but who may return
for other purchases if properly impressed.
3- Demand goods are also staples, like convenience.

4. Type of Retail Layout:
We as designershoulduse 100% of the space to avoidwastingmoney.
There are 6 typesof retail plandesign:
1- Straightplan
Straightplansusedto create small spaces,itseconomicplantoexecute andbe adoptedforany
typesof stores.
Straightplansworkby raisingthe floorlevel of the shop,itpullscustomerstothe backof the store.
Thisplanis goodfor bookstores.
2- Pathway plan
Pathway plan pulls customers through the shop to the end without interruption of floor
fixtures. The path can take any shape to create pattern
This type of plans used for large store over 5000 sqft such as clothing store because it does
not give cluttered feeling, this plan focuses the shoppers’ attention on the object

5. 3- Diagonal Plan
Diagonal plan used for self-services store
The cashier better located in the center with a line side to all areas of the spaces
Selling soft or hard goods as food stores can use this type
This plan is having a dynamic circulation and movement
4- Curved Plan
This plan is good for boutiques and saloons or other high quality store
It create special environment for the customers, it also cost more

6. 5- Varied plan
The varied plan is highly functional it is a variation of straight line plan with certain area
allowed for cartoon storage near the parameter of the wall.
This type is good for jewelry hardware shop
6- Geometric plan
This type is the most exotic type of the six basic plan and the designer can use wall angles to
re-state the shapes dominating the sales floor.
This a very good plan for shoe, apparel, and gift shop.

7. Dimension:
Any dimension in exterior or interior should meet the programmatic needs of client.
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Function:
It is a place that sell products from supplies and can be as a fixed shop or included into a
mall. Its purpose is to make it easy for shoppers to find and buy their desired items. Retails
are opened throughout the week & at long hours also, it offers many promotions & sales for
the buyers.
Circulation:
When retail designer work on circulation, they take into consideration the design giddiness,
the principles of scheme and the structural natural of the interior.
Circulation has 2 functions, first is to allow the flow of people in pathway which has to be
wide enough for a minimum of 2 person to pass by each other comfortably. Second, is to

9. take the customer to the item and allow them ample space to browse without bumping into
other people or displays.
Circulation can be horizontally, allowing the customer enter the store from the tront and
can be vertically, in the case of multiple floors by using lifts and escalators. Finally, it can
also be in a zigzag pattern with a point of interest in the center of the store. Circulation is
basically the flow of a customer from the entrance to the end of the shop and back again to
the entrance.
- Grid layout between racks
- Free Flow Between Fixtures
- Circular loop

10. - Circulation loop along fixture
-Display:
Display areas are the heart of the retail store. Display is the mechanism that presents
the merchandise to the shoppers in its best favorable light and that allow the shoppers
evaluate and select product for purchase are consisted.
Cashier:
The cashier is known as the end point of the store and it’s where the customer
purchases their items. The cashier can be located in several places. In famous stores,
there might be more than 1 cashier desk, each in a different department. In smaller
stores, cashiers can be found either at the end of the store with a wall behind so that it
can be clear draw the front of the shop or it can be in near the entrance to make the
end of the shopping experience.

11. Exterior Doors:
- Easily accessible to all
- Must be at least 1000 mm in width
- Must open inward so not to obstruct the street or path
- Give good security to the store at night
- The position of the entrance is the key to success of any store. If placed in the center
this allows it to give good symmetry to shop as well as it will be visually comfortable for
customers. If placed at one side, usually it’s for reason that a big display window is
needed
Lighting:
Goals of retail lighting:
-attract and guide customers.
-help them evaluate the products.
-assist themin quickly and easily completing the sale.
-Good lighting will help minimize returns since customers can fully evaluate
merchandise in the store, less likely to be disappointed with their purchases later.
-it must enable customers to read signage, price tags and labels.
- The 4 primarily lighting in any retail:
a. Ambient light c. Accent lighting
b. Task lighting d. Decorative lighting

12. a. Ambient lighting is the main light source for a store, it should ensure that the store is
not gloomy and that customers feel comfortable and have enough general light to
make their way around
b. Task light focused more, it used to better illuminate areas in your store where more
light is needed to perform certain tasks (store entrance, checkout area, dressing
room, customer service disks)
c. Accent light used to highlight specific areas, displays and décor in your store, in
order to make products pop and add a sense of importance, it added drama to a

13. room, this type can be used near the front of the store to highlight new products,
any area to add emphasis to a piece of art of décor in shelving or display.
d. Decoration light added beauty to a store it can include things such as chandeliers,
intricate wall fixtures and custom designed fixtures
How lighting temperature change the way we look at items?

14. Type of Retail:
1. Optical retail
Dispensing optician, is a technical practitioner who designs, fits and dispenses corrective
lenses for the correction of a person's vision. Opticians determine the specifications of various
ophthalmic appliances that will give the necessary correction to a person's eyesight.
-Wall Mount Acrylic Panels for Metallic or Acrylic Eyewear Rods
These versatile panels come in various sizes and finishes and are installed easily with our
stainless steel standoff systems.
-Eye display
Mirror
Logo

15. -eye display types
Lockable mini Open Mini Lockable Tube Open Tube
Lockable Tubix Tube Circo Y-Clip rod Complete Package
Single Spectacle Wall DW- single spectacle wall

16. -Design
-mirror
In any optical shop is very important to let the customer look at the product and we have many
types of mirrors such as:

17. -store
Store is one of the most important thing in any retail spicily in the optical shop it should be
occasion to save the glasses fromany damage or Scratches because glasses are light and
sensitive, they can use a specified bags, boxes or closed drawer that are lined and divided in to
small sections to divide between glasses.
-lighting:
Lighting show the true colors and details of frame and make each frame look more desirable
and special.
- LED color perfect lighting is Eco-Friendly and designed to properly illuminate eyewear
- Optical lights include pendant, track, recessed lighting
- Merchandise must appear desirable
- The space must be inviting, but not overbearing

18. -Example:
Douloufakis Optical Store by Lefteris Tsikandilakis, Heraklion – Greece
A major challenge for the design was the fact that the store is developed following the
pharmacy of Douloufakis Nicholas, as part of the existing building, but there is no
communication between the two sites. The aimof the design was to create a corporate identity
style feature counterpart pharmacy.

19. HOLLY Eyewear Store by 1POINT0, Toronto – Canada
This sleek and stylish boutique was created to
feel like a modern and urban museum-like
setting. The collections are showcased
through custom fixtures such as the wall-to-
ceiling waterfall displays, crystal-like accessory
cases, mirrored white and gold floor-to-ceiling
eyewear fixtures, and integrated media and
mirror displays – which all combine to
encourage and enable customer engagement
with the eyewear collections. Enhancing the
overall experience are
complimenting finishes in contrasting brushed gold accents, white powder-coated metals,
opulent black textured wall, star fire glass, mirrored gold and herringbone blush-colored
flooring.
The shop design also includes an Optician adjustment desk, where the Optician meets with
customers to the eyewear purchased.

20. Kirk originals eyewear - London Flagship
The black and white colorpalette made a dramatically feelingwithonlyone eyewearwall with
187 headsforframes,andpracticallynofurnishing ensure thatcustomerswill focusoneyewear,notthe
trappings.Eye examinationsandfittingtake place inthe basement,awayfromthe maindisplayspace.
Large graphicsof winkingeyesinthe window speakthe same,clearlanguage leavingnodoubtabout
whattheysell.
2- Fashion Retail:
- Fashion boutiques aimed at the female market should choose from softer feminine colors such
as pastels, pinks, and coral, soft blue or green, turquoise or light purple. In choosing the best
colors for this type of retail business you must first take into account the target market. For
the female market choose pastels and pinks, coral, turquoise or light purple. For the male
market blue is always a good choice as the majority of men love all types of blue.
- Men's clothing stores need to choose colors that will attract their male customers, but they
also need to take into account that often it is women who do the buying for their partners,
sons or fathers. Blue is a color that is attractive to the majority of people, including both
genders and all age groups, so it is a good choice for these stores. Adding some red or blue to
the color scheme will add energy to the blue
- Fitting rooms are very different from eachother. In big famous stores, fitting rooms are usually
very large in space and are fitted with large mirrors. However, in small shops fitting rooms are
designed as very small with curtains rather than doors.

21. Example:
The Arvind Store by Restore, Guwahati – India

22. 3- jewellery:
- Properuse of LEDs inDisplayCasescan improve the lookof merchandiseandincrease sales
- Pointsourcesincreases“sparkle effect”
- Must be careful toavoidglarydisplaycasessoshoppersare not distracted
Example:
Lille Perle Jewellery by Heterarchy, Royal Leamington Spa – UK
Lille Perle has opened its new store in Royal Leamington Spa, bringing together six iconic jewellery
brands under one roof.
Flooring is a dark wood finish, laid diagonally across the space. In contrast to the dark floor, the island
units are in bright white lacquer, with frameless glass tops placing the focus onto the product within. The
wall mounted displays and window displays also utilize frameless glass, to be as discreet as possible.
Lighting to the wall and window units is from brushed brass hanging pendant lights – not something you
would expect to see but works incredibly well to both illuminate the product and provide a distinct pop of
warmth. This warm metallic is picked up within the wallpaper on the back wall, a semi-urban flock with a
metallic highlight.
Breaking down the barriers of the traditional jewellery store format, the products are presented to
allow customers to browse in an informal manner. Careful consideration of lighting has been central
to making the space work. Since opening its doors in October 2015 the store has been well received
by customers. Early indications show that Lille Perle will successfully fill a gap in the local market for
premium design led jewellery.

23. References:
http://www.slideshare.net/NandooRoy/retail-lighting-principles
http://retaildesignblog.net/2015/12/10/lille-perle-jewellery-by-heterarchy-royal-
leamington-spa-uk/
http://www.slideshare.net/VinitaMathur/retail-design-project-yasmeen
http://www.slideshare.net/VinitaMathur/retail-design-portfolioo-pawan
http://retaildesignblog.net/category/store-design/fashion/page/3/