Retail design

INTRODUCTION- RETAIL DESIGN
Retail is one of the largest sector of business in the world. Retail store is a place where buying and selling of goods an services
takes place.
Retail design is a complex study which incorporates the management of people and the space.

PRINCIPLES OF RETAIL DESIGN
Principles of retail design
1. Attracting customers:
2. Inducing entrances
3. Organizing store spaces
4. Interior displays
5. conveniences
1.
2.
3.
4.
5.

HOW DO PEOPLE BUY
1. Traditional concept:
Traditionally retailer’s were the king. They sell only what consumer asks for. Consumers were not using their all five senses
mostly that time. That time there were counter systems. There were counters between retailer and consumers. Consumer only
buy that product that he needs, there were less sales.
2. Modern concept:
Now consumers have became the king. Consumers wants freedom while shopping. people are using their five senses while doing
shopping. Shopping is an experience, customers now want more services to be provided to them. Sales have been increased.

HOW DO PEOPLE BUY
People love to look, window-shop, and buy. Shopping as an experience should provide fun, which in turn provides profits.
Shopping is an activity that is part of our everyday lives. Whether we are shopping to feed ourselves, clothe ourselves or simply
out of enjoyment, the places we choose to shop say something about our lifestyle, culture and interests. We create a relationship
with the retail environment we feel comfortable with and reject spaces that do not match our image.
A consumer connects his lifestyle with the product he/she sees in the window display and gets attracted towards it.
A consumer wants freedom while shopping. They use all their senses while doing shopping. They like to listen music, smell
fragrances in the store, watch the space, touch the things while doing shopping.

HOW DO PEOPLE BUY
How smells and sounds impact our shopping habits:
Many retailers and product companies use gender- specific colors to trigger positive emotions or associations and compete for a
sale. Sounds and smells can influence consumer purchasing decisions .
SMELLS:
Nobel Prize –wining research reveals that our sense of smell has tremendous power to elicit an emotional response and trigger
memories from our past. It was found that the aroma increases the number of customers purchasing items and the amounts of
their purchases. An earlier study using Nike shoes found that consumers desired the shoes more, and were willing to pay more,
when the room had a mixed floral scent.
SOUNDS:
Music can have a big impact on consumer moods. One study found that when subjected to loud music, customers will spend less
time in a store. Another interesting finding from a recent study was that customers actually shop longer when exposed to
unfamiliar music. Just as department stores use different scents in certain departments, many use different music in some areas
to appeal to varying demographics.
Scents and fragrances are being used in stores Music systems are being used in stores

During the study program of retail design, I have learnt various factors that should be paid
attention to while designing a retail store.
After studying retail design, I have been given a case study

CASE STUDY
I am suppose to design a store for a leading furniture and interior finishes brand Stanley. The space has to reflect the brand
positioning, the range of products and brand image. The space has to be given due justice to the various sub categories of
products, the space and the décor has to be modular and the space should have the ability to transform, move around and be
utilized as per the product need.
DESIGN BRIEF:
The 2,109 sq. mts. Floor space is located on the ground floor of a premium mall in the upcoming suburbs of Pune. The façade and
the store frontage are of prime importance to the client. The building is on a corner plot surrounded by two roads north and east
side. The store is inside the mall and has no show window or external view.

CASE STUDY
As per the case study, the requirements of my client are:
•Cashier and help desk station
•Customer interaction area
•Sofa set display
•Display of 2-3 bedroom sets
•Display of 25 sofas
•Wardrobes
•Collection series
Space available for space planning

Understanding a brand is one of the most important aspects of the retail designers' role.
Stanley is a well-known brand. The consumer visiting the store will be upper class
people so the space should be simple, pure, luxurious, as well as elegant.

For designing a space we need to choose a concept and mood for that space.
I have chosen contemporary concept for my design. As the contemporary look is very
clean and simple.

Contemporary
CONCEPT
I have chosen a concept of
contemporary style for my
design. Contemporary style is
often defined by clean lines
with a casual atmosphere,
open spaces.
CONCEPT BOARD

RETAIL STORE DESIGN
A successful store is one that is designed to merchandise in addition to look good. A store can be divided into two principle parts:
the exterior which gives identification, encompasses the storefront, show windows, and displays, and the interior where the
promise of the storefront display is delivered. Briefly stated the storefront initiates the sale, and the interior consummates it.
Retail store
Exterior of the store Interior of the store
1. Store front
2. Fascia sign
3. Marquee
4. Banners
5. Awnings
6. Walks and
entry
7. Landscaping
8. Window
display
1. Store layout
2. Transition zone
3. Circulation
4. Point o
sale/cash desk
5. Ancillary or
service area
6. Interior display
7. Wall
8. Flooring
9. ceiling

EXTERIOR PRESENTATION
Store Front
Entrance
Landscaping
Walks And Entries
Window Display
Awnings
Marquee Banners
Fascia Sign

RETAIL STORE DESIGN-EXTERIOR PRESENTATION
The design of the exterior to a store is very important. It needs to attract the customer.
How a store visually welcomes customer has to do a lot with whether or not they enter the store.
Points to be considered under exterior presentations are:
• Store front
• Entrance
• Facia sign
• marquee
• Banners
• Awnings
• Walks and entry
• Landscaping
• Window display

STORE FRONT
STORE FRONT
The design of the shop’s front is very important. It needs to entice the customer in and give a glimpse of the products beyond
the threshold. The shop front's main task is to communicate to potential customers the essence of the interior and to display a
glimpse of what can be found on the other side of the glass.
There are two types of shop front. These are
Shop Front
Contemporary Shop FrontTraditional Shop Front
The design of traditional shop
front has a sense of symmetry.
Traditional shop front design
includes panelling, use of
arches,corbels,ornamentation
etc.
The look of contemporary
shop front is clean, simple,
with glazing reaching from
floor to fascia panel.

STORE FRONT
I have chosen Contemporary Shop front. As contemporary store fronts has a clean and simple look.
Fascia sign
Glass panel
Store front

STORE FRONT
I have chosen Contemporary Shop front. As contemporary store fronts has a clean and simple look.
Aluminium Composite Sign Tray
Flat tempered safety
glass thickness:4–19

ENTRANCE
ENTRANCE
There can be two ways of entrances for a store:
Shop Entrance
Entrance without doorsEntrance with doors

ENTRANCE
I have chosen entrance with doors :
Hafele automatic sliding door
Weight capacity: 150 kg
Glass thickness:10-15 mm

FASCIA SIGN
FASCIA SIGN
The sign above the shop window where the shop’s name is written is a fascia sign. There different types of signage are:
ILLUMINATED BOX PAINTED BOX
FRET CUT LOGO DETACHED FRET CUT LOGO

FASCIA-SIGN
STANLEY FURNITURE
Font size : 12”
Font style: times new roman
Space between letters:
Detached fret cut work
3 D Metal lettering
Self illuminating letters

MARQUEE
Marquee is the special type of sign to display the name of the store. It can be sometimes a kind of permanent canopy at
the entrance or on top of the building.

MARQUEE
Dimensions of marquee
Fonts will be painted

BANNERS
Banners are used increasingly as an inexpensive, eye catching means of promotion.
Banners can be hanged from flat poles or projected from the building. This leads to making the consumer feel that changes
are taking place.

BANNERS
Temporary Banners to be hanged on pillar

WALKS AND ENTRY
Picture walking along the wall where the flat surface is plain glass door, as opposed to the protective feeling offered by
walking under a porch or a canopy.
Entrances that allow shoppers to come into a store without being aware of their entry is becoming more popular.
Whenever we add an entry way it should be designed to blend with the architecture of living.
I haven’t provided any other walkways or porches as store is situated
inside the mall

AWNINGS
The awnings provide the customer with protection from weather and makes viewing of the window display more
florescent.
It adds appeal to the window display.
A variety of styles of awnings are available – square, long, dome etc.
I haven’t used awnings in my design as store is located inside the mall

LANDSCAPING
The proper landscaping increases the acoustics of place. Landscaping leads the customer’s eye to the focal point using color
and texture to provide contrast and harmony.
The essence of a good landscaping is simplicity. That means the designs that are easy to maintain.

LANDSCAPING
Planters will be kept on both
the corners of the store front
Alora rectangular planter box
to be used.

WINDOW DISPLAY
The front side of the store, usually contains display windows, displaying items for sale or otherwise designed to attract
customers to the store.
Usually the term refers to larger windows in the front façade of the shop. These are designed primarily with the effect upon
potential customers in mind

WINDOW DISPLAY
Points to be followed in designing window display are
• Principles of design: The principles are concepts used to organize or arrange the structural element of design. These are:
balance, proportion, emphasis, rhythm and harmony.
• Colour rules that can improve display
• Lighting
I haven’t designed any window display for my retail store design

Flooring
6" Brick wall
Pillar
Display
Partition
Flooring
6" Brick wall
Display
Pillar
Storage
Flooring
6" Brick wall
Display
Pillar Pillar
Storage
Flooring
Flooring
Pillar
6" Brick wall
6" Brick wall
Display
6" Brick wall
Flooring
Display
StorageStorage
Pillar
Display
It illustrates added variety of forms.It is a variation of straight plan
where the square footage for keeping boxes can be done along with
the perimeter of the shop.It has bellows effect.
It establishes interest without excessive cost. Ceiling and floors can
be lowered or raised to create departments and zones.
This is the conventional form of layout that utilizes walls and
projections to create smaller spaces.It is a very economical plan to
execute and can be adapted for any store.
It pulls patron through the store to the rear. It is generally made for
large stores which are 5,000 sq. feet or more and on one level.
It permits angular traffic flow and creates perimeter design interest and
excitement in movement.
38'-1"
1. 2.
4. 3.5.6.
STRAIGHT PLAN PATHWAY PLAN
DIAGONAL PLAN CURVED PLANGEOMETRIC PLAN VARIED PLAN
38'-1"
38'-1"
This plan creates an inviting and special environment. People respond
more to circular and curved shapes. They soften the angular and
square plan.
Partition
RETAIL DESIGN
Commercial Design/2016
Commercial Design/2016 Retail Design- Store Layout
SELECTED PLAN
Flooring DisplayPillar 6" Brick wall
58'-3"
38'-1"
38'-1" 38'-1"
38'-1"
58'-3" 58'-3"
58'-3" 58'-3" 58'-3" 58'-3"
It is important to make the right choice of
selecting the correct type of floor plan for
the given space.
As per the case study given, I have to
design a store for a leading furniture and
interior finishes of brand stanley.To design
any store we need to understand it is like a
carte blanche(blank document) and to
design it in a proper manner we need to
device a plan which is suitable in utilizing
space and should fulfill all the
requirements.
For solving this case study, I am
considering straight floor plan as it is one
of the most efficient and economical plan.
A straight floor plan makes the most
efficient use of both floor and wall space.
Even commomly unused areas like
corners, can be used.
It is so extremely versatile. They
accomodate all of major display styles .We
can create any kind of feel with a straight
floor plan.

RETAIL DESIGN
Commercial Design/2016
Stanley Furniture Store Plan And Elevations Bhavika Goyal/B.sc Interior Design
A
B
C
D
StoragePantry AreaDisplay Of A Single Seater
Storage
Storage Display Of A Bedroom set Wardrobe seating area
Beam 3'3'x 3'3"
Pillar
3'3'x 3'3"
Door
4'9"x8'
Glass Facade
6" thick wall
Door
4'9"x8'
Glass Facade
Power Display Power DisplayCash Desk Area Partition
Glass Facade
Glass Facade
10'9'10'10'6'-2"5'6'
58'-3"
6'-10" 14' 15'-11"
38'-1"
Power
Display
Power
Display
Transition Zone
10'
Cash Desk Area
Display of 2 Single Seater sofa
Display Of A Single Seater Sofa
Display Of A Love Seat
Display Of A
Living Room Set
Display Of A Three
seater Sofa
Single Seater
Single Seater
Pillar
3'x3'
Display Of A Bedroom set
Pantry area
Storage Area
RETAIL DESIGN
This furniture store layout considering the straight plan in proposed area of 37'1" x 58'3" with the
space planning shown here with the top along with four elevations .
Power
Display
Display Of 2 Single Seater Sofa Display of A Three seater Sofa Display Of A Living Room Set
Display Of A Single Seater Sofa
Partition
Display Of A
Living Room Set
10' 9' 10' 10' 6'-2" 5' 6'
Power
Display
Display Of A
Living Room Set
Display Of A Love Seat Display Of A Single Seater Sofa Display Of A Bedroom set With sofa set
Beam 3'3'x 3'3"
Beam 3'3'x 3'3"
Beam 3'3'x 3'3"
Beam 3'3'x 3'3"
Beam 3'3'x 3'3"Beam 3'3'x 3'3"
6'-10"
58'-3"
14' 15'-11"
38'-1"
10' 13'-10" 9' 12'6" 11'
58'-3"
7'-7" 4'-9" 5'-5" 4'-9" 5'-11"
38'-1"
A B
D
C
6'7'-3"
14'-9"
6'7'-3"
14'-9"
6'7'-3"
14'-9"
10'3'-3"
14'-9"
TOP PLAN
FRONT ELEVATION
LEFT ELEVATION
BACK ELEVATION
RIGHT ELEVATION

RENDERED ELEVATION -A
ELEVATION -A
RENDERED ELEVATION -B
RENDERED ELEVATION -C
ELEVATION -B
ELEVATION -D
ELEVATION -C
COMMERCIAL
Design/2016
Retail Design
Stanley Furniture Store
Top Plan and Elevations
This furniture store layout is made by
considering straight plan in proposed
area of 37'1" x 58'3". This layout
contains plans and elevations along
with 3d render views of the store.
Note: I have not designed the whole
store, i have just created a look.
From this i have selected 4 cubical
which i am going to design,they are
shown in further slides.
A B
D
C
58'-3"
38'-1"
14'-9"
38'-1"
14'-9"
58'-3"
14'-9"
14'-9"
38'-1"
58'-3"
Here a storage has been given to
store the hides and other assessories.
The display of bedroom set along with
wardrobe is provided here with a balcony view.
The display of bedroom set along
with wardrobe and sofa set .
This cubical has been created for displaying 2
single seater sofa along with bedroom set.
This cubical has been created for displaying
2 single seater sofa.
This cubical has been created
to display a love seat.
The look of a nice Living room
has been displayed here.
Here a storage has been given to
store the hides and other assessories.
This is the 2nd cubical that i am supposed to design.
This cubical is for single seater which
will act as power display.
This is the 1st cubical that i am supposed to design.
In this cubical two single
seater are displayed.
In this cubical a three seater
sofa has been displayed.
This is the 3rd cubical that i am going to design.
This cubical has been created
to display a living room set.
This cubical has
been created to
display a single
seater sofa.
This space is created as
a store room.
This space is created as a
pantry area.
Retail Design
Stanley Furniture Store

Beam 3'3"x3'3"
Beam 3'3"x3'3"
9" thick ceiling
9" thick ceiling
Hexagonal patterned wall
partition
9" thick flooring
9" thick flooring
ottoman
Sofa
Baxton
ottoman
Power Display // STANLEY
This power display in the size of 5' x 10' is devised by me using Accented neutral
colour scheme. In this, I have used Black coloured leather sofa in front of a neutral
background. i have used white flooring ,white furry rug, hexagonal patterned wall
partition of shiny gray colour is used as a front wall, it will make the look attractive
and help to catch consumer's attraction.
Sofa
Ottoman
A
B
CD
Elevation - C
Front Elevation
Top Plan
Right Side Elevation Left Side Elevation
COMMERCIALDESIGN
.......RetailDesign//FurnitureStore
Rug
sofa
white concrete textured wall
ottoman
8'
14'-9"
5'
14'-3"
10'
5'
concrete textured wall
partition
cushions
Rug wooden floor laminate

Beam 3'3"x3'3"
Beam 3'3"x3'3"
9" thick ceiling 9" thick ceiling
wall panel having shelves to
store catalogues
9" thick flooring9" thick flooring
Sofa
partition
wall
laminate code- 5001
flooring
marsala coloured cushion
Baxton
sofa
Power Display // STANLEY
This power display in the size of 8' x 10' is devised by me using Accented neutral
colour scheme. In this, i have used amber coloured leather sofa in front of a neutral
background. i have also made a hexagon shaped frame with the help of wooden
strips which will lead people eye to the center and they will tend to see the sofa. The
sofa is kept on a raised platform so that customers will be able to see it. On the wall
behind the sofa the name of the furniture store has been written.
Sofa
rug
centre
table
A
B
CD
Elevation - C
Front Elevation
Top Plan
Right Side Elevation Front Elevation
COMMERCIALDESIGN
side
table
partition wall
8'
10'
Sofa
Side
table
10'
14'-9"
8'
14'-9"
Front Wall Panel
Rug
amber coloured cushion

Right Elevation
wallpaper
wooden partition Rug
Laminate wooden Flooring
Beam 3'3"x3'3"
9" thick ceiling
Beam 3'3"x3'3"
9" thick ceiling
Beam 3'3"x3'3"
9" thick ceiling
partition
sofa sofa
wallpaper
sofa
cushions
sofa
carpet
2" thick
wooden flooring
This cubical of area of 7' x 10' is devised by me using complimentary colour
scheme. In this, I have created a look of a living room.I have used wallpaper on
the backwall of the sofa, a niche is also created on the same wall in which artifacts
will be kept. I have used french door on the other wall to give an outreaching look
to the area.I have used brown wooden flooring and zebra print rug.
Cubical // STANLEY
Top Plan Front Elevation
Left elevation
Front Elevation
A
B
CD
Elevation- D
Elevation- C
COMMERCIALDESIGN
lamp
wallpaper on wall
Niche
Rug
lamp
nichetto
Rug
Rug
French
Door
cushion color and print
French Door
tripod floor lamp
7'
10'
14'-9"
10'
14'-9"
7' 7'
14'-9"
2' 2'

Right Elevation
wallcladding
wooden partition
Laminate wooden Flooring
Beam 3'3"x3'3"
9" thick ceiling
Beam 3'3"x3'3"
9" thick ceiling
Beam 3'3"x3'3"
9" thick ceiling
partition
sofa sofa
sofa
cushions
sofa
2" thick
wooden flooring
This cubical of area of 5'x5' is devised by me using complimentary colour
scheme. A cozy corner for reading zone is created in this look. A single seater
sofa is displayed here in this look. Brick wall cladding and decorative wall
partition has been used in this look.
Cubical // STANLEY
Top Plan Front Elevation
Left elevation
Front Elevation
A
B
CD
Elevation- D
Elevation- C
COMMERCIALDESIGN
ottoman
Niche
Flooring
sofa
wall
cladding
cushion color ottoman
5'
5'
5'
14'-9"
5'
14'-9"
14'-9"
5'

CONCLUSION
While studying Retail design, I explored different ways of displaying products, creative and unique ways of doing window
display that can attract maximum customers along with that I also learned about colour influence on different backgrounds.
To attract maximum customers its not only the exterior window display that plays the very important role but along with it
the interiors, the plan, ambience, proper lighting are also important. Keeping all these in mind I devised the retail store
layout with its power display and other two layouts.

Retail design

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