Report Presentation about Product Design

1. product
design
BADAJOS | BENAVIDES | HERNANDEZ, K. | LABISEG | LUMAHAN |
PAGCANLUNGAN | PRING | REYNALES | SANTOS | SITAO
GROUP 1

2. INTRODUCTION
Product design is an outgrowth of a very
similar discipline called industrial design.

3. Great Reform Movements (1850–1914)
light bulb & microphone, sewing
machine, coffee house chair
Industrial Revolution (1750-1850)
spinning jenny, water frames, watt
steam engine, pottery industry mass
manufacturing

4. Art Nouveau movement
(1880–1910)
Henri Van de Velde’s writing desk
20th Century
cigarette, refrigerator,
spacecraft, sony walkman
Today
computer-aided design
(CAD) and 3D printing

5. what is
product design?
Product Design is the process of ideating, developing, and refining
products that meet specific market needs and solve user problems.

6. "If you think good design is expensive,
you should look at the cost of bad
design." — Dr. Ralf Speth.

7. Good Website Design

8. Bad Website Design

9. Normal Outlet

10. Normal Outlet Outlet with
Safety Shutter

11. Makeup Sponge

12. Makeup Sponge Ergonomically Designed
Makeup Sponge

13. design
thinking
is a method for the practical
resolution of problems. It is most
useful to tackle ill-defined or
unknown problems and involves
five phases: Empathize, Define,
Ideate, Prototype and Test.

14. The End Goal of Design Thinking:
Desirable, Feasible and Viable
Emphatize
Learn about the people for whom you are
designing.
Define
Create a point of view that is based on user needs
and insights.

15. Prototype
Making a prototype allows designers to assess their direction and
frequently generates creative ideas that they might not have
thought of otherwise.
Ideate
Gather ideas and generate as many creative suggestions as you can.
Test
The vital procedure of getting first hand comments and responses
regarding your products or services from existing or potential
customers.

16. Product teams go through a
set of procedures known as
the design process when
creating a product from
beginning to end (Babich,
2018).
design
process

17. step 1.
define product
vision and strategy

18. JAPANESE PROVERB
“Vision without action is a daydream.
Action without vision is a nightmare.”

19. product
vision
provides guidance and a shared understanding of
what the team is trying to build and for what purpose.

20. product
strategy
is a combination of a vision and achievable goals that work
together to direct the team towards the desired outcome —
the ultimate user experience.

21. product strategy

22. how vision and strategy
is related to each other?

23. define
product
vision and
strategy
define value proposition
define success
criteria
schedule a project
kickoff meeting

24. budget
buddy young pro
app features:
user-friendly interface
personalized budgeting recommendations
seamless banking integration

25. step 2.
product
research
the process of finding out if your
idea for a new product or service
might succeed as well as the
best way to develop and market
that product.

26. product
research
concept
testing
price
testing
product
tests
focus
groups
product
demos
product
surveys

27. step 3.
user analysis
Understanding of what users want, think or need.
Two ways of analyzing the data:
Personas: Made-up characters designed to symbolize the various user
types who could share similar uses for a product.
Empathy Map: Graphical tool used to convey the designer’s
understanding of the user.

28. empathy
map

29. step 4.
ideation Generating variety of
innovative ideas to
address the project
objectives
Ways of generating
ideas on how users will
interact with the
product:
Journey Mapping

30. Ways of generating ideas on how
users will interact with the
product:
Scenarios and Storyboards
Ways of generating ideas on
how users will interact with the
product:
User Stories

31. Ways of generating ideas on how users will interact with the product:
Job Stories

32. Information Structure - structure of a website, app or product

33. Ways of generating ideas on what the user interface will look like:
Sketching: Easiest way for visualizing ideas.

34. Ways of generating ideas on what the user interface will look like:
Wireframing: A diagram that shows the hierarchy, essential
components, and overall layout of a page.

35. Way of validating ideas:
Design Sprint: Used to create a working prototype that they can
show to users in order to verify the initial design hypothesis

36. step 5.
design
Designers will now start the creation of the
solution to the problem of their clients.
Prototyping, wherein ideas can be tested.
Efficiency is crucial in this process (3 stages)
Prototyping
Reviewing
Refining

37. Prototyping
Techniques
Paper
Prototyping:
Most simple and
convenient
prototyping
technique used
around the world.

38. Prototyping Techniques
Digital Prototyping: One is required to use technology in order to
produce a prototype.

39. Design Handoff:
The designer/developer will now send their prototype to the
programmer.
Designers and programmers must work in sync to produce a
successful output.

40. step 6.
testing & validation
Testing and validation are critical phases in the design process.
They ensure the final product meets user needs and functions as
intended.
This phase gathers feedback, leading to insights that can shape the
product strategy

41. Also known as "eating your
own dog food”
Involves the design team
using the product
internally
Encourages empathy and
fosters continuous
improvement.
Identifies and addresses
potential issues early on.
testing with the product team
(dogfooding)

42. testing with real users
Ensuring Design Meets User
Needs
It involves inviting real users to
interact with the product while
being observed by the design
team.
The goal is to identify any
potential usability issues, gather
qualitative data about the user
experience, and assess the
overall satisfaction with the
product.
Usability Testing Diary Testing
Diary study involves
participants keeping a log of
their interactions.
Provides insights into how
users incorporate the product
into daily routines.
Participants record tasks,
frustrations, and overall
satisfaction.

43. step 7.
post-launch
activities
Refer to the series of
actions and processes
that take place after a
product or service has
been introduced to the
market.
Enhancing and refining
the product based on
user feedback and data
analytics.
Ensuring the product
remains relevant and
effective.

44. understand how users interact
with the product
Tracking user behaviors and
performance metrics using
analytics tools.
Insights into user interactions,
feature usage, drop-offs, and
conversions.
Identifying areas for
improvement and prioritizing
updates.
Metrics Analysis Feedback from Users
Regular user feedback is
essential.
Collected through surveys,
feedback forms, or customer
support tickets.
Informing design decisions
and prioritizing future
enhancements.

45. testing changes in design
a/b design
Compares two versions of a design to
determine which performs better
Measures impact on user behavior
and performance metrics.
Helps make data-driven decisions
about design changes.

46. A short statement that
communicates why buyers
should choose your
products or services.
It states clearly what are the
benefits of a product that
make it unique and worthy.
Perfect value proposition
attracts customers in just a
few seconds.

47. To create a good value proposition, you must first answer
the following questions:
How does the product satisfy the customer’s needs?
What are the customers' goals that the product helps to
reach?
What makes the product different from the competitors?
How does the product make the customer feel?
This is how a good value proposition should look like:
Clear, Unique, and Short

48. Here are two examples for
HubSpot and CRM platform:
Value Proposition:
"An easy-to-use CRM."
Mission Statement:
"To help businesses grow
better."
Here are two examples from
De Beers Group:
Value Proposition:
"Exquisite diamonds, world-class
designs, breathtaking jewelry."
Slogan:
"A diamond is forever."

49. Here's an example from Apple:
Value Proposition:
"The best experiences. Only on Apple."
Tagline:
"Think Different."

50. Now, let's look at an example of a business that has all four:
Value Proposition:
"Customizable performance or lifestyle sneakers with unique
colorways and materials."
Mission Statement:
"To bring inspiration and innovation to every athlete in the world."
Slogan:
"Twice the guts. Double the glory."
Tagline:
"Just do it."

51. product
research

52. product
research
Product research is a
foundational step in building
user-centric products. It allows
you to understand customer
needs, preferences, and market
trends, informing the
development of successful
solutions to user problems.

53. four methods
1. CONDUCT USER RESEARCH
2. USER INTERVIEWS
TIPS:
Try to conduct interviews in
person.
Plan your questions.
Find an experienced
interviewer.

54. 3. ONLINE SURVEYS 4. CONTEXTUAL INQUIRY
four methods
TIPS:
Keep it short.
Open-ended questions
vs. Close-ended
questions.
TIPS:
Don’t just listen to users;
observe their behavior
Minimize interferences

55. importance
of product
research
Product research will help us:
Head in the right direction.
Make the right decisions at the
right time.
Understand the position your
users hold in the market.
Challenge your assumptions and
anticipate problems

56. market
research
The term market research refers
to the process of evaluating the
viability of a new service or
product through research
conducted directly with
potential customers.

57. FACE-TO-FACE
INTERVIEWS
types of market research
FOCUS GROUPS PHONE RESEARCH SURVEY RESEARCH

58. ENUMERATION
quiz
FIVE (5) PHASES OF FINDING THE SOLUTION FOR THE PROBLEM
1.
SEVEN (7) STEPS OF DESIGN PROCESS
2.
IDENTIFICATION
It allows you to understand customer needs, preferences, and
market trends, informing the development of successful solutions
to user problems.
1.
It is the process of ideating and creating a product to meet the
customers' needs.
2.
It states clearly what are the benefits of a product.
3.