The document discusses the role of product designers in creating impactful digital products, emphasizing the importance of communication, empathy, and strategic thinking. It outlines a structured process for product development, including principles for building digital products and various methodologies like Lean UX and design sprints. A case study is provided from Sale Stock, demonstrating practical application and the positive impact on user engagement metrics.

1. Creating Impact Through
Product Design
Solo, Indonesia
December 15, 2018
DIGITAL PRODUCT EXPERIENCE

2. Halo halo halo!
Rayi aka @mumolabs is here.
Pripun kabar e?

3. Customer Facing Product
Improvement & Conversion
@Sale Stock | 2015 - now

4. Agenda
● About Digital Product
● Role Product Designer
● Process
● 7 Principles for Building Digital Products
● Case Study

5. https://thedesignteam.io/if-screen-product-de
signers-designed-physical-products-10cdd3a
c4fdc

6. Digital Product
Produk atau alat yang tidak ada
wujud fisiknya namun bisa digunakan
oleh ratusan/jutaan pengguna secara
bersamaan melalui media elektronik /
internet.

7. C
O
N
T
O
H
https://ecommerceiq.asia/
indonesia-ecommerce-lan
dscape-ecommerceiq/

8. If I had only one hour to
solve a problem, I would
spend up to two-third of
that hour in attempting to
define what the problem is.
- Matthew Wakeman, Penulis buku Practical
Techniques for Designing Better Products

9. Role Product
Designer
Combine art, science and
technology to create
products that people can
use.

12. Culture Product Designer @ Sale Stock

13. Process
Building digital products
need good communication,
empathy, strategy and
listening all stakeholder.

14. Classic Process
Lock every step

15. http://www.swipecubes.com/all/softwaredevelopment.html

16. Lean UX by Jeff
Gothelf in 2013
More agile

17. Lean UX within an Agile environment, by Dave Landis

18. Design Sprint by GV
Rapidly define and test a low-fidelity
prototypes

19. https://medium.com/i-want-to-be-a-product-manager-when-i-grow-up/the-design-sprint-92f61b18fb72

20. Lightning Decision Jam — Solve
Problems Without Discussion (1 Hour)
https://medium.muz.li/a-super-simple-exercise-for-solving-almost-any-product-design-challenge-f9e6c0019d7d
3 Days Design Sprint

21. Trus pakai yang
mana donk?

22. https://medium.com/@geertwlclaes/when-which-design-thinking-lean-design-sprint-agile-a4614fa778b9

23. 7 Principles for Building
Digital Products
https://medium.com/swlh/top-10-principles-for-building-great-software-products-ef12294b0196

24. Guess less, use the data. Quantitative vs Qualitative
1. Data is your guide

25. Get in the habit of using your own product on a daily or
weekly basis.
2. Be the user

26. Figure out what their real habits and needs are.
3. Ask your users the
right questions and listen

27. The power of simplification flow. What you choose to
remove is as important as what you put in.
4. To the point

28. Build an active and strong product team.
5. The team mate

29. Try and capture the goals and KPIs of the product early
on.
6. Prioritize early

30. Create familiarity and strengthen intuition by applying
the same solution to the same problem.
7. Always consistent
and improvement

31. Case Study from
Sale Stock
https://medium.com/swlh/top-10-principles-for-building-great-software-products-ef12294b0196

32. It’s not just what it
looks like and feels
like. Design is how
it works.
- Steve Jobs

33. AB Test: Category Widget on Homepage
VS VS
Bucket_2Bucket_1Control

34. Temporary Result (Still ongoing)
Tabs on Control

35. Cart Page (+- 1 Month)
VSVS
NewIterationOld

36. Summary
Meanwhile, the basket
size is increasing by
~2%. Probably, it's the
impact of higher CTR
to buy more (increased
by ~12% )

37. Digital products is
about people 😍🎉

38. Podcast hosted by mumolabs

39. Matur Nuwun 😊🙏
@mumolabsc.2018RayiChristianWicaksono