Mizoram is a state in Northeast India known for its hills, nature, and Christian population. The document discusses branding Mizoram to position it as an adventure tourism destination nationally and globally. It presents a visual identity with motifs from Mizo culture and nature to represent Mizoram as a land of unexplored nature waiting to be explored. The tagline "where nature's spirits dwell" conveys Mizoram as a place where the elements of nature meet and surprises await in their purest form. Plans are described to launch the brand in 2013 and educate locals to prepare for tourism growth.

1. Branding Mizoram
DD 524 Graphic Design
Anvay Meshram | Ranju K Ravindran

3. Mizoram- “land of the hill people”
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23rd state of India since 20 Feb, 1987
Shares its border with Tripura, Assam, Manipur, Bangladesh and Burma
Total area of 21,081 km2 populating a total of 1,091,014 as of 2011 census
Languages: Mizo and English
Religions: Christianity, Buddhism, Hinduism, Islam, Judaisma and Hnam sakhua
Fairs and Festivals: Bamboo festival, Phalfavang kut, Anthurium Festival

4. Background Research
CURRENT STATE OF BRANDING: VISUAL PRESENCE
• North East Indian states are branded together as Seven sister states for tourism

5. Existing Brochure

6. Existing Websites

7. Peek into the branding of other states

8. Vision
• Reposition Mizoram as a state with a potential of a great adventure and tourist
destination both nationally and globally.
• To help locals realise this and prepare them for this new vision
• With a newly emerged state, it is a land unexplored. Fresh and Waiting.

9. Visual Identity

10. Visual Identity

11. Visual Identity

12. Visual Identity

13. Visual Identity

16. Visual Identity

17. Visual Identity

18. Meaning and Authenticity
• A land sitting in the lap of nature, waiting to be explored
• With majority of the area covered in hill ranges, it would serve as a perfect destination
for adventure trips

19. What the visual identity aims for
• Differentiation and durability
• Coherence and flexibility
• Commitment and Value

20. Explanation of visual identity
• Motifs inspired from hills ranges, wind swirls, clouds and the hats in the famous Mizo
bamboo dance
• It tries to visualize the meeting of land (hills) and clouds witnessed by an individual

21. Explanation of tagline
• Tagline: where nature’s spirits dwell
• It tries to send out a message about a land where the elements of nature are visualized
as individuals and their meeting is celebrated. A land filled with surprises where the
‘nature spirits’ bless you with their presence in their purest form

22. Managing Assets
• Launching brand identity: Christmas 2013
• Building brand champions
• Internal design teams

23. Supporting Economy
• Educating people and getting them ready for the new change
• Infrastructure developments
• Bringing on board the entrepreneurs and make them believe how new brand strategy
will help the state grow and benefit them. Especially, entrepreneurs in tourism
• Extension of the sub campaign “Atithi Devo Bhava”