The document outlines 20 steps for businesses to effectively use social media, emphasizing the importance of defining personal and business goals, crafting a unique online personality, and establishing meaningful connections. It advocates for consistent engagement with existing networks, continuous learning, and adapting to the evolving digital landscape. The guide also stresses the necessity of planning content and measuring performance to ensure that social media efforts align with business objectives.

1. 20 Steps to Make Sure Social Media Doesn’t Leave Your Business BehindNAWBO San DiegoAngie A. Swartz March 16, 2011

2. Hope for JapanA moment of reflection

3. Who’s affected in your network?

4. What can you do?

5. What if…?

6. … you could only do business with the people in this room?

7. …your communication was limited to social media sites?Social Media=Social & Business Change? ”Visiting Facebook Headquarters was surreal. The employees are a group of people without ego genuinely interested in how to help the planet through connection.”1. Define your heartfelt social and world goals in writing.

8. Does your BRAND message convey the BEST version of YOU?What is your unique contribution to the world?

9. Your authentic self serves you best in business.

10. What shines through in marketing to make you stand out?

11. YOU are key in differentiating your business.

12. Example: Old Spice Guy 2. Create a picture of how all parts of YOU interrelate to your business. 3. Write a one page description of YOU & your online personality.

13. Define & Express Your Business ClearlyTwo types of competition (Porter):

14. Cost-Big Companies

15. Differentiation-Smaller Companies

16. A small fish competes by being different and special.

17. Differentiation is the Key