The document outlines 20 steps for businesses to effectively use social media, emphasizing the importance of defining personal and business goals, crafting a unique online personality, and establishing meaningful connections. It advocates for consistent engagement with existing networks, continuous learning, and adapting to the evolving digital landscape. The guide also stresses the necessity of planning content and measuring performance to ensure that social media efforts align with business objectives.

1. 20 Steps to Make Sure Social Media Doesn’t Leave Your Business BehindNAWBO San DiegoAngie A. Swartz March 16, 2011

2. Hope for JapanA moment of reflection

3. Who’s affected in your network?

4. What can you do?

5. What if…?

6. … you could only do business with the people in this room?

7. …your communication was limited to social media sites?Social Media=Social & Business Change? ”Visiting Facebook Headquarters was surreal. The employees are a group of people without ego genuinely interested in how to help the planet through connection.”1. Define your heartfelt social and world goals in writing.

8. Does your BRAND message convey the BEST version of YOU?What is your unique contribution to the world?

9. Your authentic self serves you best in business.

10. What shines through in marketing to make you stand out?

11. YOU are key in differentiating your business.

12. Example: Old Spice Guy 2. Create a picture of how all parts of YOU interrelate to your business. 3. Write a one page description of YOU & your online personality.

13. Define & Express Your Business ClearlyTwo types of competition (Porter):

14. Cost-Big Companies

15. Differentiation-Smaller Companies

16. A small fish competes by being different and special.

17. Differentiation is the Key

18. How are you different?

19. Everyone is!

20. You don’t have to do something new—just better!

21. Social Media can be your voice.4. Write a “media one pager “about your business. 5. Use this and your YOU description as the foundation for all communications.

22. Be Known as Resource in Your FieldBe known online and offline

23. As an expert

24. As a resource

25. As a giver

26. Volunteer to be the resource.

27. Example: Rhonda Porter @mortgageporterMake a list ways you are already an expert, a giver, a resource. Use this list to prepare content to be shared online . Make a weekly appointment to give , help and advise online.

28. Do You Already Know Everyone You Need to Know?Are you honoring the networks you already have?Develop deeper relationships with your existing networks online and in person.Team with social media users. Support and learn from them. Have fun!Teach friends what you learn & learn from them.

29. Understand how Social Media WorksLearn how social media works via classes, webinars, books, blogs. Know that it’s complicated.Collaborate with an expert to help you. Stay focused on your core competencies.

30. Learning ResourcesBlogs, Training, WebinarsMashableAlltopSocial Media ExaminerTechCrunchFast CompanyCopyBloggerSpinSucksProbloggerChrisBroganHarvard Business ReviewDuct Tape MarketingBooksSee my LinkedIn Profile but start with Crush It!www.twitter.com/AngieSwartz

31. Be a User!Use the Big 5.

32. Use Niche Networks.

33. Listen to what people say about you.

34. Know your Competition.

35. Get a Smartphone!!

36. Develop Confidence.

37. Don’t be afraid to try or ask.

38. Interact with super users and expertsUnderstand How Social Media Performs PoorlyAs a push marketing tool

39. On auto pilot

40. Without responding

41. When you are absent from the effort

42. Without a cultural shift

43. With uninformed employee teamsTime & Money WastersInteraction with everyone that starts a conversation with you.Avoid the temptation to link everything together as a strategy.Make sure to train all employees and use social media as a company approach.

44. Embrace ChangeMarketing has changed forever.

45. Social Media is expected.

46. 90+ Million People in the Computer Savvy Generation

47. Disruptive Technologies

48. Facebook-always

49. LinkedIn Today

50. Quora

51. Video & Twitter Everywhere

52. Intuitive/Social Search

53. Mobile Everything

54. QR Codes

55. Digital Thumbprints

56. Less Search/LBS-Data Finds You

57. Gaming is BIG Business

58. Pop-Ups

59. LBS Maturity with $$ Credits

60. Technology as Fashion

61. Augmented RealityEmbrace Change and identify sources to stay informed about new technology.

62. Simplify EverythingPlan ahead. Create Editorial Calendars to make posting your content routine.Write really GREAT content. Reuse and repurpose everything. Measure everything and adjust as you go. It’s never static!

63. How Do I Make Money?

64. 20 Steps to Make Sure Social Media Doesn’t Leave Your Business BehindDefine your heartfelt social and world goals. Create a picture of how all parts of YOU interrelate to your business. Write a one page description of YOU & your online personality.Create a “media one pager”. Use 1-4 as the foundation for all communications. Make a list ways you are already an expert, a giver, a resource. Prepare content to be shared online .Schedule a weekly appointment to give, help and advise online. Develop deeper relationships with your existing networks online and in person.Team with social media users. Support and learn from them. Have fun!www.twitter.com/AngieSwartz

65. 20 Steps to Make Sure Social Media Doesn’t Leave Your Business BehindTeach friends what you learn & learn from them. Learn via classes, webinars, books, blogs. Collaborate with an expert to help you. Stay focused on your core competencies. Be a User! Interaction with everyone that starts a conversation with you.Avoid the temptation to link everything together as a strategy.Train all employees and use social media as a company approach. Embrace change and identify sources to stay informed about new technology.Plan ahead. Create Editorial Calendars to make posting your content routine.Write really GREAT content. Reuse and repurpose everything. Measure everything and adjust as you go. It’s never static! www.twitter.com/AngieSwartz

66. Questions?Angie A. Swartz Square Martini Media619.890.6274Private Group Training Corporate Training ConsultingSpeakingwww.SquareMartiniMedia.com