Get more from your social media marketing

2. •Let
’
s Connect!
•LI: CoreyPerlman
•IG: @CoreyPerlmanSpeaks
•Negative feedback?
Before we begin…

3. My Audit Results
•Unmanaged profiles
•Inconsistent
•Stock images only
•No reels (videos) or motion

4. Automated posts from Social5
•Branded content you don
’
t
have to create
•Avoid gaps in consistency
•Should be a chapter in your
digital story

13. THE 3-SECOND TEST

14. •Pinned content
•Grid = Website
•Highlights = Main Tabs
•Use Reels & Stories for
feed content

16. •Uses stock photos
•Is a one-trick pony
•Sales-y
•Zero engagement

17. •4-6 different categories of
content
•Authentic pictures & videos
•Serves others - seeks to add
value
•Met with likes, comments &
shares

18. Best Practice:
Have a Content
Calendar &
Categories
•Monday — Local Leader Spotlight
•Tuesday — Property Tips & Tenant
Talk
•Wednesday — Walk-Through or
Wins: Showcase listings, before/
afters, or move-in success.
•Thursday — Review/Referral Post:
•Friday — Fun Fact Friday

19. •Real content gets more
engagement
Best Practice:

20. Best Practice: It
’
s
okay to get real

22. Best Practice

24. Best Practice:
Always Add
Reel Covers

25. Best Practice:
Instead of creating
content, capture it!

26. Best Practice:
Always use
captions

28. What challenges are your customers
facing that you can help solve?

29. Best Practice!

34. Additional Heroes
•Your community
•Your partners
•Your team
•Your pets!

36. Best Practice!