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Authentically Social - Virtuoso - Corey Perlman
The document provides insights on effective social media strategies for the luxury travel industry, emphasizing the importance of platform focus, content strategy, and visual storytelling. It suggests leveraging LinkedIn for professional networking, discusses the benefits of outsourcing social media management, and explores the use of AI in content creation. Key recommendations include engaging client experiences over product services and understanding the luxury traveler's values and motivations.
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Authentically Social - Virtuoso - Corey Perlman
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- 2. Before we begin… •QuestionI ’ m always asked… •I want your feedback.
- 3. Got Questions! •Post themhere •We will answer them all! •Live or via email
- 4. WHERE SHOULD WEFOCUS? WHAT PLATFORMS WORK FOR THE LUXURY TRAVEL INDUSTRY? #1 PLATFORM FOCUS
- 6. Where Should You PlantYour Flag?
- 7. WHAT CONTENT SHOULD WEPOST AND HOW OFTEN? #2 CONTENT STRATEGY
- 9. Marketing 101 ATTRACT NURTURE SELL Non Follower Audience Theydon’t know you 50% of your content REELS Follower Audience Here’s what I offer Build, Like, Trust 20% of your content STORIES Follower Audience Learn from me 30% of your content CAROUSELS
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- 13. CAN PEOPLE FINDME? HOW DO I TELL A VISUAL STORY? #3 VISUAL STORYTELLING
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- 20. FOCUS LESS ONHOW YOU TALK ABOUT YOUR PRODUCTS/SERVICES. FOCUS MORE ON SHARING YOUR CLIENT EXPERIENCES.
- 21. IT ’ S WHERE BUSINESSGETS DONE. #3 LEVERAGE LINKEDIN
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- 25. •15 Min: Connecting •15Min: OPP •15 Min: Posting How Should I Spend My Time?
- 26. Get Beyond the‘Like’ •Like - +1 •Share +7 •Comment +12 •Dwell Time +4
- 27. SHOULD I KEEPMY SOCIAL IN-HOUSE OR IS OUTSOURCING A BETTER OPTION?
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- 30. IN WHAT WAYSSHOULD I BE USING AI IN MY TRAVEL BUSINESS?
- 32. Social Media Usesfor AI •Brainstorming •Target market research •Write 1st draft •Create content specific for each platform
- 33. DIVE DEEPER INTOTHE LUXURY TRAVELER ’ S MINDSET, VALUES, AND MOTIVATIONS. Curiosity Exploration Sophistication Wellness Balance Cultural Appreciation Unique Experiences Status Exclusivity Self-Enrichment Escapism Relaxation Luxury Accommodations Culinary Experiences Adventure Exploration Art Culture Sustainable Travel
- 34. Create a 1stDraft
- 35. Snackable Social MediaContent
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- 38. In Summary •Platform Focus •ContentStrategy •Visual Storytelling •Leverage LinkedIn •Own vs. Outsource •Using AI
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- 41. Thank You! corey@impactsocialmedia.com LI: CoreyPerlman IG:@CoreyPerlmanSpeaks
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