Presented by: Corey and Jessica Perlman

2. Let’s connect! @CoreyPerlmanSpeaks
We made you a handout! Go to
bit.ly/vtw2025

3. It can’t read between the lines, and
listen beyond the request.
What will It do when things go awry?
AI CAN PLAN A TRIP.
YOU TRANSFORM LIVES.

4. Social Media Action Lab: From Ideas to Execution
TODAY’S TRAVEL ITINERARY
What’s one piece of content you’ll post first?
What’s one thing you’re proud of creating today
Define your signature traveler
Design a first impression that feels as personal
as your service.
Help dream clients say “I need you” in under
60 seconds.
Be the one they find

5. Where Your Story Takes Flight
Clarify your brand voice and paint the picture
of your ideal traveler.
This is where we uncover what
makes your voice unmistakable.

6. You can’t serve everyone, and you shouldn’t try. Who do you love working with most?
Confirm your Ideal traveler matches who’s active (and engaged) on IG
Be specific. “Luxury” is too broad. Try: honeymooners in Santorini, adventure-seeking
families, solo wellness travelers, etc.
Clarity = magnetism. The clearer you are about who you serve, the more likely they are to
find and trust you.
DESTINATION 01: WHO IS YOUR IDEAL TRAVELER?
BEFORE WE LET YOU TAKE
FLIGHT...

7. BRIEF AI ONCE, AND IT WORKS FOR
YOU EVERY TIME

9. What’s one type of traveler you know you want more of?
Did you get more specific than you expected? What did you clarify?
What words or phrases came up that feel very “you”?
Anyone realize they’ve been trying to serve too many types of travelers?
TRAVEL DEBRIEF: WHO’S IN YOUR PORTFOLIO?
NOW BOARDING…YOUR SEARCH STRATEGY

10. AIO, AEO, SEO, Oh My!
AI isn’t just answering questions - it’s offering
recommendations.
Social profiles, bios, and posts are now
showing up in search results.

11. Google now known as - Answer Engine Optimization (AEO)
Artificial Intelligence Optimization (AIO)
Searching on Social Media Platforms
Good news? They all abide by roughly the same rules
The top three ways your ideal traveler can find you.
SEACH ISN’T WHAT IT USED TO BE

12. Search is evolving and people aren’t
just Googling “Luxury Italy Tour” they
are asking questions like…

13. Helping your business show up
when people search using AI tools.
Example: “Luxury travel advisor for
Italy honeymoons” creates a better
result than “I plan amazing trips”

14. Answer Real Questions and use specific phrases (keywords)
Speak specifically: Family-friendly Greece itinerary > Vacation tips
Use bullets over paragraphs
Create consistent social content
(searchable)

15. If your dream client searched for someone like you, would they find you?
YOUR SOCIAL BIO IS YOUR SEO
What’s one thing you’re proud of creating today
KEYWORD:
BUSY FAMILIES
TRAVEL
LI Search
LI Bio
IG Bio IG Search

16. I’m a family travel specialist who
designs stress-free European
adventures - so parents can
focus on memories, not logistics.
Keywords: family Europe travel,
multigenerational trips, stress-
free vacations
Romance travel advisor who
plans milestone getaways for
couples - so they can reconnect,
relax, and celebrate in style.
Keywords: romance travel,
anniversary trips, Caribbean
escapes

17. Your keywords aren’t about impressing other travel advisors.
They are about helping your ideal client say…
Ah, you’re exactly who I need.
That’s exactly what I’ve been trying to figure out - thank you!
If you confuse, you lose. Finding the right keywords.
DESTINATION 02: BE THE ONE THEY FIND

18. If your dream client searched on Google, Instagram, or AI,
what would you want them to type?
What’s one phrase you’re going to start weaving into your
captions, stories, and bio?
TRAVEL DEBRIEF:
WHAT WORDS DO YOU WANT TO BE KNOW FOR?
NOW BOARDING…YOUR PROFILE CONCEIRGE

19. Your Virtual Business Card
More than a bio - what makes you unique and
authentically you.
Designing a first impression that feels as
personal as your service.
Helping dream clients say “I need you” in
under 10 seconds.

21. Clear Banner Image (3
seconds I know what
you do)
Call to Action (CTA)
Detailed
keyword-rich
description

22. HIGHLIGHTS PINNED POSTS FIRST 9 TILES

23. Swap phones and give each other feedback
Create your 2-3 distinct phrases
Add them to Instagram and LinkedIn profiles
Add this content to AI and SM Content Center
Would a luxury traveler know why to work with me…or scroll past me?
Most bios are either too vague “Travel Lover” or too crowded - this is about clarity
with personality. Use keywords (words your travelers use!)
DESTINATION 03: YOUR SIGNATURE INTRODUCTION

24. What feedback did you receive that was helpful?
Who made some changes that they’d like to share?
Did anyone add their language to AI or the Content Center?
TRAVEL DEBRIEF:
WHAT WORDS DO YOU WANT TO BE KNOW FOR?
NOW BOARDING…YOUR CONTENT STUDIO

25. Designing Your Signature Series
Create a signature thread your audience
follows post after post, story after story.
This is your creative studio. Your chance
to design a series refined, recognizable,
and rooted in trust.

26. Write down what happened—what made it special, and how you showed up.
Then partner up and share your story.
Think of one trip you planned that made you feel proud to be a travel advisor.
Maybe you saved the day.
Maybe you pulled off something magical.
Maybe your client cried happy tears.
THE STORY ONLY YOU CAN TELL

27. What stood out most in your partner’s story?
What words would use to describe them as they told their story?
Why would a client choose them based on the story you heard?
TRAVEL DEBRIEF:
HOW DID YOUR PARTNER SHOW UP?
NOW BOARDING…YOUR SIGNATURE SERIES

28. Think about your FAQs and how
you can use social media content
to answer real client questions.
What’s the best time to visit the Amalfi Coast?
Where should I stay for a honeymoon in Bali?
What are the best kid-friendly resorts in
Riviera Maya?

29. They KNOW their stuff.
They’ll have my BACK.
I SHOULDN’T do this on my own.

30. I can RELATE to this.
That’s what I’m LOOKING for.
They understand my STRUGGLE.
#MakeMeHateMyLife

32. THE ALGORITHM VALUES EPISODIC CONTENT 10X OVER ONE-OFF VIDEOS.
Luxury Listicles
Destination Spotlights
Myth vs. Mastery (Go negative)
Client Journey Journal
The Insider’s Edge
The Advisor’s Lens

33. Review the Signature Content Collection
Choose your favorites that feel most aligned with your brand.
Personalize your series name.
Brainstorm one post idea for your signature series.
If your dream client found your content today… would they sense your value?
DESTINATION 04: YOUR SIGNATURE STRATEGY
“STOP BEING THE COMMERCIAL, BE
THE SHOW.” RACHEL KARTON

34. Was there a series category that resonated with you more than the others?
Did you come up with a catchy title for your video series?
How did AI help you In this exercise?
How can you use this series In other parts of your digital marketing?
TRAVEL DEBRIEF:
TELL US MORE ABOUT YOUR SIGNATURE SERIES
NOW BOARDING…YOUR CREATOR SUITE

35. From Vision to Visibility
Progress over polish. Video is your most
visible and human content format.
Your audience doesn't expect perfection -
they expect you to show up with intention.
Think of this video as a pilot episode:
real, honest, and full of potential.

36. Why movement is the key to higher engagement
Video is one of the Best ways to AI proof yourself
Carousel Posts keep your audience engaged longer across all platforms
Save the Best for first - Open with a strong hook on video and posts
Don’t forget the most important thing…video covers.
MOTION MOVES THE NEEDLE

37. CAPTIONS COVERS
CAROUSELS

39. From curated brand to confident presence - this is your moment to show up.
DESTINATION 04: YOUR SIGNTAURE SPOTLIGHT
Remember, start with the end in mind and make It ‘stop-scroll’ worthy.
Trade places. Offer encouragement and feedback.
Choose a partner, swap phones, and decide who will go first.
One person films while the other speaks.
Aim for 20-30 seconds (no more than 60 seconds).

40. Anyone film their first-ever social media video today?
What surprised you most about being on camera?
What feedback did you get from your partner?
What’s one thing you’ll remember to do the next time you record?
TRAVEL DEBRIEF:
HOW DID IT GO?
NOW BOARDING…YOUR PROFILE CONCEIRGE

41. Final Boarding Notes
Celebrate progress - not perfection.
You stepped into visibility, refined your voice,
and built a strategy only you can deliver.

42. It’s a promise. And now, it’s ready to be seen.
YOUR BRAND ISN’T JUST A PRESENCE.
What’s one piece of content you’ll post first?
What’s one thing you’re proud of creating today
What’s one action you’ll take in the next 7 days to show up for your ideal traveler?
What’s the first post or video you’ll create using what we worked on today?
If you had to choose one thing to start doing differently after today, what would it be?

43. WANT A COPY OF THE SLIDES?

44. Corey & Jessica Perlman
Your Social Strategy Co-Navigators
🌍Find us both on LinkedIn
📱@coreyperlmanspeaks |corey@impactsocialmedia.com
📩jessica@impactsocialmedia.com

45. Where decision makers
spend their time.
LinkedIn is your executive suite for thought-
leadership
Whether you’re just starting or already active
- here’s how to stay top of mind when luxury
clients move from “curios” to “committed”.

46. By the numbers - Source: Just Connecting™ and Richard van der Blom
LINKEDIN POSTS - VISUAL CONTENT IS RISING
+70 % Video Content
+11 % Image +
Caption Content
- 41% Text Only Content

47. Preparing for LinkedIn lift-off — even if it’s your first time in the cockpit.
PRE-FLIGHT STRATEGY (I’M JUST GETTING STARTED)
Create a prospect list
Ring their “bell”
Add to the Conversation
Comment/DM when Ready

48. (Other People’s Posts)
BE DOWN WITH O.P.P.
What’s one thing you’re proud of creating today
Ring their ‘Bell”
Add to the Conversation
Connect/DM

49. Already in motion? Let’s elevate your visibility and refine your approach.
CRUISING ALTITUDE (I’M ALREADY ACTIVE)
Encourage Conversation
Use Polls to Spark Engagement
Create a LinkedIn Newsletter
Scratch Each Other’s Backs
(Strategic comments/support)

50. Why create a LinkedIn Newsletter?
YOUR EXECUTIVE SUITE FOR THOUGHT-LEADERSHIP
Up 22% in overall engagement year over
year ('24 to '25)
Thanks to LinkedIn™'s Auto-Invite
Feature for New Followers, Subscriber
Lists Grow Passively, Leading to
Compounding Performance.
Best Cadence - Once Every Two Weeks
Source: Just Connecting™ and Richard van der Blom

51. (With help from LinkedIn)
YOUR CONTENT, FIRST CLASS DELIVERED
What’s one thing you’re proud of creating today
Connect/DM
YOU HIT
THAT
PUBLISH
BUTTON
Content
Library
Email
Blast
LI Feed Notifcations

52. What do clients consistently thank you for, rave about, or refer others for?
How would someone describe the experience of working with you in three words?
Why do you personally care about helping your clients experience the world?
If someone followed you online today, what would you hope they’d learn about you?
Explore the core qualities that set you apart and can’t be automated.
What are the qualities, perspectives, or approaches that make your service feel unlike
anyone else’s? Where do you shine in ways that AI never could?
DESTINATION 01: YOUR SIGNATURE ESSENCE