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Social Networking World Forum How To Run A Social Media Campaign On Facebook Toby Beresford Nudge London

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Toby Beresford
Toby Beresford

The document provides guidance on running a social media campaign on Facebook. It discusses identifying goals and target audiences, developing engaging concepts and content, executing the campaign through Facebook ads and apps, analyzing results, and maintaining ongoing campaigns. Key aspects include segmenting audiences, testing concepts with users, analyzing stats to optimize campaigns, and committing ongoing time and attention.

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How to run a social media campaign on Facebook Toby Beresford Nudge - nudgelondon.com Facebook Developer Garage London www.facebookgarage.co.uk March 10 th , 2009
[object Object],[object Object],[object Object],[object Object],[object Object],Contents
OH HAI! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The story so far: Anatomy of a social media campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great! I’ve got a campaign The Running Bit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Facebook Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recent Facebook Growth ,[object Object],Facebook has surpassed MySpace in popularity in the US
Ready, Aim… Targeting your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Public Profiles and Pages ,[object Object],http://www.becomeafan.com/cycling Watch the video at
Public Profiles Integration Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Ads
Facebook Ads Media Buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Ads ,[object Object],[object Object]
Engagement Ads 6 Types that show on Facebook Home page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement Ad Examples ,[object Object],Video Ad Polling Ad
Platform Apps Viral and otherwise
App Integration Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Ads ,[object Object],Spotted celeb ads
Re-brand existing apps with your personality
Our Social Media Principles Our Social Media Principles … we were impressed with Nudge’s deep knowledge of social media platforms and their great ideas on attracting new users.”  Simon Bucks, Associate Editor, Sky News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concepts Not all created equal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Analytics App Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Analytics Page Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],About Nudge
Contact Details Follow me on Twitter: twitter.com/iskandar Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 23-24 Greek Street Soho, London W1D 4DZ Web : www.nudgelondon.com   “ dedicated social media experts” – Inside Facebook, June 2008   Recent Clients Sign up to our award winning social media update Little Nudge at nudgelondon.com

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Social Networking World Forum How To Run A Social Media Campaign On Facebook Toby Beresford Nudge London

  • 1. How to run a social media campaign on Facebook Toby Beresford Nudge - nudgelondon.com Facebook Developer Garage London www.facebookgarage.co.uk March 10 th , 2009
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  • 16. Platform Apps Viral and otherwise
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  • 19. Re-brand existing apps with your personality
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  • 26. Contact Details Follow me on Twitter: twitter.com/iskandar Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 23-24 Greek Street Soho, London W1D 4DZ Web : www.nudgelondon.com   “ dedicated social media experts” – Inside Facebook, June 2008   Recent Clients Sign up to our award winning social media update Little Nudge at nudgelondon.com

Editor's Notes

  1. How to run a social media campaign on Facebook • targeting your audience, good and bad concepts, engaging a team, tracking results Social media campaign lessons learned on Facebook • what has worked and what hasn’t, which publishers are getting the most traction, where the platform is heading