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HOW TO: Launch a social media campaign

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Deanna Tomaselli
Deanna Tomaselli

The document provides steps for launching a successful social media campaign: 1) Define social media and monitor key platforms and influencers to understand audiences. 2) Build brand awareness on social media by increasing followers, interactions and positive perceptions. 3) Set up brand pages and determine content strategy and response protocols. 4) Engage audiences on social media with a content calendar and respond to comments and messages. 5) Promote social media pages across marketing channels and evaluate and refine the strategy over time.

BusinessTechnology
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HOW TO: Launch a Successful Social Media Campaign By Deanna Ferrari HELLO :)
ABOUT ME ,[object Object],[object Object],[object Object],[object Object]
DEFINING SOCIAL MEDIA
ย 
[object Object],STEP1
Why Monitor? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Platforms to Monitor
What to Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determine the strategy STEP 2
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set up pages based on where customers are from monitoring research STEP 3
BECOMING ORGANIZATIONALLY READY Determine โ€œpersonalityโ€ of page; draft content, response protocols STEP 4
Proactively Engaging ,[object Object],[object Object],[object Object]
Responding ,[object Object],[object Object],[object Object],[object Object],[object Object]
Response Team ,[object Object],[object Object],[object Object],[object Object]
BUILDING A COMPREHENSIVE SOCIAL STRATEGY Determine launch strategy STEP 5
Promoting your presence ,[object Object],[object Object],[object Object],[object Object],[object Object]
BUILDING A COMPREHENSIVE SOCIAL STRATEGY Go! STEP 6
BUILDING A COMPREHENSIVE SOCIAL STRATEGY Evaluate, Refine, Continue STEP 7
Tools to Help Us Analyze ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT HAPPENS IF YOU MESS UP?
CASE STUDY: GOING ROGUE WITH THE RED CROSS
2/15/11 11:24 P.M.
2/15/11 11:30 P.M.
2/15/11 11:54 P.M.
2/16/11 10:00 A.M.
2/16/11 11:30 A.M.
2/16/11 NOON
Keeping the humor up
The Red Crossโ€™ moral of the story 2 words of caution: You โ€™ll want to space out giving a pint of blood and drinking a pint of beer for health reasons. Be careful of Hootsuite!
THANK YOU! Twitter: @dferrari GOODBYE :)

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