The document outlines various social media services including social media audits, monitoring, management, reputation management, campaigns, and releases. It then provides details on implementing strategies and activities on key social media platforms like Facebook, LinkedIn, Twitter, Google+, Pinterest, blogs, and more. Finally, it proposes a 12-month social media marketing plan and timeline focusing on brand presence in months 1-3, engagement in months 3-6, and ROI in months 6-12.

2. Our Services

3. Social Media Audit
• Researching Your Social Media Presence
• Analyzing Your Social Media Opportunities & Threats
• Recommending the Ideal Social Media Strategy
• Execution Plan
Social Media Monitoring
• Identifying Conversations
• Segregating Conversations
• Analyzing Conversations
• Insight & Recommendation Report

4. Social Media Management
• Strategic Presence Creation on Social Media
• Presence Promotion & Response Management
• Analyzing Opportunities for Social Media Outreach
• Execution of Social Media Outreach
Online Reputation Management
• Researching & Analyzing current Online Reputation
• Defining a Reputation Score
• Recommending Steps to Improve Reputation Score
• Execution of Recommendations

5. Social Media Campaign
• Creation of Campaign Thought
• Illustration of Campaign Execution - tools, apps and prospective conversation
strategy
• Deliverables (ROI) via Campaign Execution
Social Media Releases
• Identification of Online PR Objectives
• Analysis of PR Opportunities
• Strategy Layout & Activation of Blogger & Influencer Outreach

6. SOCIAL MEDIA STRATEGY
With a well-designed social media strategy, you can
leverage conversations to advance your business.
Without such a strategy, you run the risk of falling
behind.
The benefits of social media campaigns are extensive
—from increasing customer satisfaction, to keeping
tabs on the competition, to marketing your latest
products.
Why not take Advantage ?

7. Facebook
 Creating Profile
 Creating Page
 Content Development
 Buzz Creation
 Integrating Page with Other Social Media Channels
 Post Updates with links to the Desired Landing Page
 Joining Groups & Pages
 Adding Members
 Starting Discussions
 Sharing Links
 Create Facebook “Like” button & Badge, to place it in the website & blogs
 Run Contests, Promotional Campaigns, Polls..
 Video Sharing via YouTube Tab (For Viral Campaigns)
 Photo Sharing via Page / Flickr App / Similar Apps
 Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
 Customized Contact Form / Registration Form
 Promote Blog / Feed
 Adding Custom Tabs
 Tagging
 Usage Of Various External Interactive Apps

8. LinkedIn
 Creating Profile
 Creating Company Page
 Integrating Profile with Other Social Media Channels
 Add Connections
 Join Groups
 Targeting & Networking with the Influencers
 Starting Discussions in Groups
 Active participation in relevant Q&A's
 Publish Press Releases
 Create Polls
 Launch & Promote Events
 Submit Feeds
 Share Presentations
 Integrate Blogs to the profile
 Share Links

9. Twitter
 Creating Twitter handle
 Post Tweets with Site link(content form the site)
 Following Key influencers
 Use hash tags for Keywords
 Tweeting based on trends
 Retweet influential tweets
 Post neutral updates frequently
 Influence Mentions
 Create a Twitter Badge & place it on the Site & Blogs
 Increase the followers base constantly
 Network & Engage the Followers

10. Google+
 Creating Profile
 Creating Page
 Content Development
 Buzz Creation
 Integrating Page with Other Social Media Channels
 Post Updates with links to the Desired Landing Page
 Joining Pages
 Adding Influencers to Our Circles
 Starting Discussions
 Sharing Links
 Video Sharing
 Photo Sharing
 Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
 Tagging

11. Pinterest
 Creating Profile
 Creating Boards
 Content Development
 Buzz Creation
 Integrating Profile with Other Social Media Channels/ Blogs
 Add Pins
 Influence Repins
 Photo Sharing with Links
 Sync Infographics
 Follow Influencers
 Follow Relevant Boards

12. Blogs
 Follow key Blogs
 Comment on Blogs with the Link
 Network with Influential Bloggers
Q&
A's
Post Questions and Answers on Q&A sites like Answer
bag, Quora, Yahoo answers with links, to drive traffic,
increase back links, create more visibility & enhance
online reputation.

13. Digital PR
 Monitor and evaluate relevant online media conversations
 Engage with key influencers in the blogosphere
 Develop corporate blogs, social network sites and multimedia tools
 Plan and develop content for corporate websites
 Optimize communications for effective distribution in the digital space

14. Social Bookmarking
 Bookmarking Links from the Site
 Adding keywords
 Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit,
Stumbleupon, Delicious..
Document Sharing
 Sharing Presentations through Slideshare, Scribd, Docstoc
 Publishing White Papers & Articles in Scribd & Docstoc

15. 12 - Month Social Media Marketing Plan

16. 12 - Month Social Media Marketing Timeline
Months 1-3 : Brand Presence
 Create Profiles
 Implement Brand Image
 Announce Presence
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 12.5% Increase
Twitter/Facebook/LinkedIn Followers
 100 - 2000 Followers
Costing
 $2,000

17. 12 - Month Social Media Marketing Timeline
Months 3-6 : Brand/Customer Engagement
 Increase Follower Base
 Monitor Brand, Industry, Niche
 Reply to Customers and Prospects
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 25 - 30% Increase
Twitter/Facebook/LinkedIn Followers
 1000 - 3000 Followers
Costing
 $3,000

18. 12 - Month Social Media Marketing Timeline
Months 6-12 : ROI Focus
 Special Offers for Fans, Members, Followers..
 Convert Fans, Members, Followers to Email Subscribers
 Revenue Based Campaigns
 Lead Generation
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 50 - 60% Increase
Twitter/Facebook/LinkedIn Followers
 > 6000 Followers
Costing
 $5,000