Gamifiers Meetup presentation on using gamification to drive social selling behaviours among a sales team and an influencer marketing technique that leverages gamification.

1. Gamifiers Meetup – Sep 2017
Gamification for Social Selling
Gamification for Influencer Marketing
The success tracking network

3. What is Social Selling?
With social media, now anyone within an
organisation can influence the customer’s
buying journey.
Social Selling is the development of a
personal online brand and engaged
audience around an individual
employee’s social media presence.
An effective, business focused, social
media presence run by individual
employees, benefits the business by
providing a new marketing channel to
drive brand awareness and sales.

4. Research shows social selling works
LinkedIn research 2016
– Content shared by employees
has a 2x higher engagement
than when shared by the
company
– Sales people who share
content are 45% more likely to
exceed quota

5. What is Success Tracking?
A success tracking program, is like an activity
tracking app (e.g. Strava) but for work.
Opt In No Prizes
Single
Score
57
Storified Positive

6. A Success Tracking Dashboard

7. Research shows that success tracking
increases engagement among participants
Findlay & Alberts study 2011:
– User participation up from
68% to 83%
– Community interaction up from
3% to 37%
– Avg. # user posts up from 1.5
to 2.3

8. Fusing personal & business analytics
Rather than traditional
remuneration and rewards, a
success tracking program
motivates “players” by appealing to
their own intrinsic goals – in this
case to build an effective personal
brand.
At the same time, the program
balances the needs of the business
by embedding business relevant
metrics & weighting in the score
algorithm.
When players opt in to the program
and seek to get a better score, the
activities they do help both
themselves and their business.

9. Seller Benefits
A personal score that’s easy to understand and
triggers positive habit formation.
Weekly email newsletter prompts the latest score
so the program doesn’t get forgotten about.
Leaderboards to compare with others where
friendly competition spurs change.
Stories spotting highlights and lowlights of the
previous week’s performance with an accompanying
coaching tip.
Badges for achievements they can showcase on
LinkedIn and impress their peers.

10. Personal Score
A personal dashboard
showing your social
score and its
constituent metrics so
you can track your
progress over time.

11. Email Newsletter
A direct channel for every
member of your community
to discover their latest
score.
A place to discover
additional content and
resources around the
program.

12. Stories
Stories extend past “up or
down a rank” to pick up the
highlights and lowlights of
the previous week’s
activity within metrics such
as “Personal Best” or
“Tweets Up 3 weeks in a
row”.
Accompanying each is an
inspiring quote or coaching
tip.

13. Open Badges
Certification badges recognise participation and
achievements. They become part of an employee’s badge
back pack on Credly and are suitable for sharing on social
media such as LinkedIn.

14. Leaderboards
Optional leaderboards let
players compare progress
with their peers.
Multiple team
leaderboards can ensure
everyone feels they have a
chance to “win”.

15. Benefits for Managers
Leaderboards allow managers to track top
performers and laggards to inform further coaching
decisions.
Sharing lets managers share program results in
many different formats whether on the big screen
TV, via social media, on paper or on the intranet
Export allows managers to export aggregate
program data to track the program as a whole.
Stories let managers spot top achievements and
dive in to understand what works.

16. Leaderboards
Manager leaderboard view
lets you navigate results
for all your players easily.
Resort by any metric to
find top and bottom
performers in need of
praise or more help.

17. Sharing
Rise.global recognises that
managers need to make
the program results
available in multiple
locations.
Rise provides support for
many sharing channels
including web, social
media, API and big screen
TV.

18. Export
Rise.global provides full
download capabilities to
process your program data
in Excel.
Track aggregate reports to
see the programs success
as a whole over time.

19. Stories
Spotting top stories means
you never miss a top
performer on their way up.
You can find out what
works from them.

20. Utility Pricing Example
Standard Metrics:
12 LinkedIn Metrics (from CSV)
5 Formulas
Premium Metrics:
Tweets
Mentions
Retweets
Followers
Klout
£1 per user per
month
1000 users (aka Players)
50 Teams
0 Badges
3 Managers
50 Stories
Release Frequency: Weekly
17 Standard Metrics
5 Premium Metrics

21. GAMIFICATION FOR
INFLUENCER MARKETING

22. Influencer Power Boards

23. Find
CREATE A TWITTER LIST
• Time required:
– 10 minutes
• Skill required:
– Basic Twitter
• Instructions
– Choose one of your target audience.
– Find his twitter profile
– Now search for lists he is a member of.
– Find a list that matches the target community.
– Look at that lists members
– EITHER
• Subscribe to the list so you can use it yourself
– OR
• Start adding those members to your own list
– Repeat till you have a list with 100 players

24. Create
GO TO
RISE.GLOBAL/PAGES/POWER100
• Time required:
– 10 minutes
• Skill required:
– Basic Rise.global
• Instructions
– Sign up with your Twitter account
– Create a board based on the
Power 100 template
– Select your Twitter List
– Wait for your board to be created
– Review your board’s first “release”

25. Share
GO TO SHARING ON
RISE.GLOBAL
• Time required:
– 10 minutes
• Skill required:
– Basic Rise.global
– Basic Twitter
• Instructions
– Publish your first twitter
“announcement”
– Tweet out to the top 100

26. Engage
GO TO TWITTER
• Time required:
– 10 minutes
• Skill required:
– Basic Twitter
• Instructions
– Engage with those who engage
with you
– Start the conversation
– Build a relationship
– Follow and DM
– Explain what you’re up to and why
you’re doing it

27. ABOUT RISE.GLOBAL

28. Clients
rise.global powers over 100
different success tracking
programs.
“We're using rise.global to offer a
personal social dashboard to any staff
member at the United Nations that wants
one. By doing so we recognise each staff
member's social media contribution
towards greater connection between the
United Nations and the general public.
We're delighted how well it works to drive
both engagement and results..” – Max
Kalis, Founder, Influx Trust

29. rise.global results
Since 2014 a large blue-chip
technology enterprise have been
running a RiseFuse program to
drive social selling among their
3,500 global inside sales
workforce.
From Jan – Sep 2016 the
program saw an increase in reach
of 250,000 new connections
across LinkedIn, Twitter,
Slideshare and Google+.

30. What makes rise.global special?
Trusted, acknowledged, data broker between
player and program manager, increases adoption and
engagement.
Standalone solution integrating seamlessly with any
open API system and social networks such as Twitter,
Slideshare, Zapier, Credly, Facebook etc. ensuring a
realistic score.
Flexible score algorithm giving managers instant
control over points and league structures, allowing
your program to adapt over time.
Publishing platform that shares the results and
score news in multiple formats, allowing you to create
an engaging news cycle around your tracking
program.

31. Professional Services
Program Design – with 100s of success tracking projects
under our belt we can design an effective scoring
framework with you, that will to drive your business
objectives.
Design, Build and Integrate – web & app design and
development connected to work seamlessly with your
existing systems.
Configuration & Training – we can configure your
success tracking program for you and train you in the use
of the management interface.
Success Advisor – we can work with you when running
your tracking program for you on a week to week basis.