A case study of We Are Social’s This is Now social media campaign for Ford to launch the new Fiesta in Europe.

1. Ford Fiesta This is Now Social Media Campaign

2. a s part of the overall Fiesta This is Now European activity

3. a pan-European social media campaign encouraging the public to submit their own definition of ‘now’ to the This is Now Flickr group

4. to activate it, we outreached to hundreds of influential bloggers from across Europe

5. s tarting with marketing bloggers to get the news out

6. then within the art, design, photography, fashion, film and music communities

7. we used a blog to highlight and encourage contributions

9. we used both a Twitter account and a Facebook page to extend the conversation

13. we’ve also given bloggers the opportunity to share their vision of ‘now’ by guest editing the blog

15. o f course, this meant the bloggers also told their own audience about their contributions

16. and, as a result

17. 50 guest bloggers have contributed to the blog 150 blog posts have been published about the campaign, with an estimated reach of 1,050,000 people all over Europe 40,000 images and videos have been submitted to the Flickr group

18. making it the second biggest sponsored group on Flickr

19. and now t he Fiesta has been recognised as an icon of ‘now’ itself

20. winning the red dot award: the largest and most renowned design competition in the world red-dot.de

21. thisisnow.eu