This document outlines an SMM and SMO activity plan involving several key areas: social media audits, monitoring conversations on social platforms, managing a strategic social media presence, reputation management, campaigns, PR, and activities on major networks like Facebook, Twitter, LinkedIn, Pinterest, blogs and Q&As. The plan details specific content, engagement and optimization tactics for each network and activity.

1. SMM and SMO Activity Plan

2. SMM and SMO Activity Plan
• Social media audit
• Social media monitoring
• Social media management
• Social online reputation management
• Social media marketing
• Social media PR

3. Social media audit
• Research social media presence
• Analyzing social media opportunity and threats
• Recommending the idea social media strategy
• Execution plan

4. Social media monitoring
• Identifying con variation
• Segregation con variation
• Analyzing conversation
• Inside and recommendation report

5. Social media management
• Strategic presence creation on social media
• Presence promotion and response management
• Analyzing opportunities for social media outreach

6. Online Reputation Management
• Researching and analyzing current online reputation
• Defining a reputation score
• Recommending steps to improve reputation score
• Execution of recommendations

7. Social media campaign
• Creating of campaign thought
• Illustration of campaign execution – tool , Apps and prospective strategy
• Deliverables (ROI) via camping execution

8. Social media release
• Identification of online PR objective
• Analysis of PR opportunities
• Strategy layout and activation of blogger and influencer outreach

9. Social media strategy
• With a well-designed social media strategy , you can leverage
conversation to advance your business. Without such a strategy you run
the risk of falling behind .
• The benefits of social media campaign are extensive from increasing
customer satisfaction to keeping tab on the competition to marketing
your latest product .

10. Facebook
• Creating profile
• Creating page
• Content development
• Buzz creation
• Integration page with other social media channels
• Post update with links
• Joining groups and pages
• Adding members
• Starting discussion
• Sharing links
• Creating facebook like button and badge , to place it in website and blogs
• Run contest promotional campaigns , polls…
• Video sharing via you tube tabs (for viral campaigns )
• Photo sharing via instagram apps/similar apps
• Document sharing
• Customized contact form / registration form
• Promote blog / feed
• Adding custom tabs
• Tagging use of various external interactive apps .

11. Linkedin
• Creating profile
• Creating company profile page
• Integrating profile with other media channels
• Add connection
• Join group
• Targeting and network with the influencers
• Starting discussion in groups
• Active participations in relevant Q&A’s
• Publish press release
• Create polls
• Launch and promote events
• Submit feed
• Share presentation
• Integrate blogs to the profile
• Share likes

12. Twitter
• Creating twitter handle
• Post tweets with site link (content from the site )
• Following key influencers
• Use hash tags for keyword
• Retweet influential
• Tweeting based on trends
• Post natural updates frequently
• Influence mentions
• Creating a twitter badge and place it on the site and blog
• Increase followers base constantly
• Network and engage the followers

13. Google Plus
• Creating profile
• Create page
• Content development
• Buzz creation
• Integrating page with other social media channels
• Post updates with link to the desire landing page
• Joining pages
• Adding influence to our circles
• Starting discussion
• Sharing links
• Video sharing
• Photo sharing
• Document sharing (pdf, ppt, whitepaper ,brochures , notes…)
• Tagging

14. Pinteret
• Creating profile
• Creating boards
• Content development
• Buzz creation
• Integration profile with other social media channels / blogs
• Add pins
• Influence repines
• Photo sharing with links
• Sync info graphics
• Follow influencers
• Follow relevant board

15. Blog and Q&A’s
• Blogs
• Follow key blogs
• Comment on the blogs with link
• Network with influential bloggers
• Q&A’S
• Post questions and answers on Q&A sites like answer, bag , quora
,yahoo answers with links,to derive traffic, increase backlinks , create
more visibility and enhance online reputation .

16. Digital PR
• Monitor and evaluate relevant online media conversation
• Engage with key influencers in the blogosphere
• Develop the corporate blogs. Social network site and multimedia tools
• Plan and develop content for corporate website
• Optimize e communication for effective distribution in the digital space

17. Social bookmarking and document
sharing
• Social bookmarking
• Bookmarking links from the site
• Adding keywords
• Using top SBM sites for quality backlinks
• Document sharing
• Sharing presentation through slide share, scribd , doctoc
• Publishing white papers and article in scribd and doctoc