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SMM and SMO Activity plan PPT
This document outlines an SMM and SMO activity plan involving several key areas: social media audits, monitoring conversations on social platforms, managing a strategic social media presence, reputation management, campaigns, PR, and activities on major networks like Facebook, Twitter, LinkedIn, Pinterest, blogs and Q&As. The plan details specific content, engagement and optimization tactics for each network and activity.
SMM and SMO Activity plan PPT
- 1. SMM and SMOActivity Plan
- 2. SMM and SMOActivity Plan • Social media audit • Social media monitoring • Social media management • Social online reputation management • Social media marketing • Social media PR
- 3. Social media audit •Research social media presence • Analyzing social media opportunity and threats • Recommending the idea social media strategy • Execution plan
- 4. Social media monitoring •Identifying con variation • Segregation con variation • Analyzing conversation • Inside and recommendation report
- 5. Social media management •Strategic presence creation on social media • Presence promotion and response management • Analyzing opportunities for social media outreach
- 6. Online Reputation Management •Researching and analyzing current online reputation • Defining a reputation score • Recommending steps to improve reputation score • Execution of recommendations
- 7. Social media campaign •Creating of campaign thought • Illustration of campaign execution – tool , Apps and prospective strategy • Deliverables (ROI) via camping execution
- 8. Social media release •Identification of online PR objective • Analysis of PR opportunities • Strategy layout and activation of blogger and influencer outreach
- 9. Social media strategy •With a well-designed social media strategy , you can leverage conversation to advance your business. Without such a strategy you run the risk of falling behind . • The benefits of social media campaign are extensive from increasing customer satisfaction to keeping tab on the competition to marketing your latest product .
- 10. Facebook • Creating profile •Creating page • Content development • Buzz creation • Integration page with other social media channels • Post update with links • Joining groups and pages • Adding members • Starting discussion • Sharing links • Creating facebook like button and badge , to place it in website and blogs • Run contest promotional campaigns , polls… • Video sharing via you tube tabs (for viral campaigns ) • Photo sharing via instagram apps/similar apps • Document sharing • Customized contact form / registration form • Promote blog / feed • Adding custom tabs • Tagging use of various external interactive apps .
- 11. Linkedin • Creating profile •Creating company profile page • Integrating profile with other media channels • Add connection • Join group • Targeting and network with the influencers • Starting discussion in groups • Active participations in relevant Q&A’s • Publish press release • Create polls • Launch and promote events • Submit feed • Share presentation • Integrate blogs to the profile • Share likes
- 12. Twitter • Creating twitterhandle • Post tweets with site link (content from the site ) • Following key influencers • Use hash tags for keyword • Retweet influential • Tweeting based on trends • Post natural updates frequently • Influence mentions • Creating a twitter badge and place it on the site and blog • Increase followers base constantly • Network and engage the followers
- 13. Google Plus • Creatingprofile • Create page • Content development • Buzz creation • Integrating page with other social media channels • Post updates with link to the desire landing page • Joining pages • Adding influence to our circles • Starting discussion • Sharing links • Video sharing • Photo sharing • Document sharing (pdf, ppt, whitepaper ,brochures , notes…) • Tagging
- 14. Pinteret • Creating profile •Creating boards • Content development • Buzz creation • Integration profile with other social media channels / blogs • Add pins • Influence repines • Photo sharing with links • Sync info graphics • Follow influencers • Follow relevant board
- 15. Blog and Q&A’s •Blogs • Follow key blogs • Comment on the blogs with link • Network with influential bloggers • Q&A’S • Post questions and answers on Q&A sites like answer, bag , quora ,yahoo answers with links,to derive traffic, increase backlinks , create more visibility and enhance online reputation .
- 16. Digital PR • Monitorand evaluate relevant online media conversation • Engage with key influencers in the blogosphere • Develop the corporate blogs. Social network site and multimedia tools • Plan and develop content for corporate website • Optimize e communication for effective distribution in the digital space
- 17. Social bookmarking anddocument sharing • Social bookmarking • Bookmarking links from the site • Adding keywords • Using top SBM sites for quality backlinks • Document sharing • Sharing presentation through slide share, scribd , doctoc • Publishing white papers and article in scribd and doctoc