The document outlines an SMM & SMO activity plan created by Chirag Ray, a social media marketing expert. The plan details various social media marketing and management activities to be carried out over 12 months, including social media audits, monitoring, management, reputation management and PR. Specific activities are outlined for social media platforms like Facebook, LinkedIn, Twitter, Google+, Pinterest, blogs/Q&As, and digital PR. The plan aims to leverage social media conversations to advance business objectives through increased customer engagement, competition tracking, and marketing products.

1. SMM & SMO Activity Plan
Chirag Ray – Social Media Marketing Expert

2. Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation
Management
Social Media Marketing
Social Media PR

3. Social Media Audit:
 Research your social media
presence
 Analyzing your social media
opportunity and threats
 Recommending the ideal social
media strategy
 Execution plan

4. Social Media Monitoring
 Identifying con variations
 Segregating con variations
 Analyzing conversation
 Insight & recommendation report

5. Social Media Management
 Strategic presence creation on
social media
 Presence promotion and response
management
 Analyzing opportunities for social
media outreach

6. Online Reputation Management
 Researching and analyzing current
online reputation
 Defining a reputation score
 Recommending steps to improve
reputation score
 Execution of recommendations

7. Social Media Campaign
 Creation of campaign thought
 Illustration of campaign execution –
tool, Apps and prospective
conversation strategy
 Deliverables (ROI) via camping
execution

8. Social Media Release
 Identification of online PR Objective
 Analysis of PR Opportunities
 Strategy Layout and Activation of
blogger and Influencer outreach

9. Social Media Strategy
With a well-designed social media strategy, you can
leverage conversation to advance your business.
Without such a strategy, you run the risk of falling
behind.
The benefits of social media campaigns are
extensive – from increasing customer satisfaction,
to keeping tab on the competition, to marketing
your latest product.
Why not take advantage?

10. Facebook
 Creating profile
 Creating page
 Content development
 Buzz creation
 Integration page with other social media channels
 Post updates with links to the desired landing page
 Joining groups and pages
 Adding members
 Starting discussions
 Sharing links
 Creating facebook “like” button and badge, to place it in the website and blogs
 Run contests, promotional campaigns, polls…
 Video sharing via YouTube tabs ( for viral campaigns)
 Photo sharing via page flicker apps/ similar apps
 Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
 Customized contact form/ registration form
 Promote blogs/feed
 Adding custom tabs
 Tagging use of various external interactive Apps

11. LinkedIn
 Creating profile
 Creating company page
 Integrating profile with other media channels
 Add connections
 Join Groups
 Targeting and networking with the influencers
 Starting Discussions in groups
 Active participations in relevant Q&A’s
 Publish Press release
 Create polls
 Launch and promote e vents
 Submit feeds
 Share presentation
 Integrate blogs to the profile
 Share likes

12. Twitter
 Creating twitter handle
 Post tweets with site link (content from the site)
 Following key influencers
 Use hash tags for keywords
 Retweet influential tweets
 Tweeting based on trends
 Post natural updates frequently
 Influence mentions
 Create a twitter badge and place it on the site and
blogs
 Increase followers base constantly
 Network and engage the followers

13. Google+
 Create profile
 Create page
 Content Development
 Buzz Creation
 Integrating page with other social media channels
 Post updates with links to the desired landing page
 Joining pages
 Adding influencers to our circles
 Starting discussion
 Sharing links
 Video sharing
 Photo sharing
 Document sharing ( pdf, ppt, whitepaper, brochures,
notes…)
 Tagging

14. Pinterest
 Creating Profile
 Creating boards
 Content Development
 Buzz creation
 Integration profile with other social media
channels/blogs
 Add pins
 Influence repines
 Photo sharing with links
 Sync info graphics
 Follow influencers
 Follow relevant boards

15. Blogs And Q&A’s
 Blogs
◦ Follow key blogs
◦ Comment on blogs with link
◦ Network with influential bloggers
 Q&A’s
◦ Post questions and answers on Q&A sites
like answer, bag, quora, yahoo answers with
links, to derive traffic, increase backlinks,
create more visibility and enhance online
reputation

16. Digital PR
 Monitor and evaluate relevant online
media conversation
 Engage with key influencers in the
blogosphere
 Develop the corporate blogs, social
network sites and multimedia tools
 Plan and develop content for
corporate websites
 Optimize e communication for
effective distribution in the digital
space

17. Social Bookmarking and Document sharing
 Social Bookmarking
◦ Bookmarking Links from the site
◦ Adding keywords
◦ Using top SBM sites for quality backlinks: mixx,
jumptages, Digg, Reddit, stumbleupon, delicious,
 Document sharing
◦ Sharing presentation through slide share, scribd,
docstoc
◦ Publishing white papers and Article in scribd and
docstoc

18. 12 – Month Social Media Marketing Plan

19. Thank You
Chirag Ray – Social Media Marketing Expert