The document analyzes We Pack Logistics' social media presence across multiple channels including Facebook, LinkedIn, Twitter, blogs and more. It finds that the company currently has no visible online presence or social media engagement on any of these platforms based on searches of its website URL and company name. The rest of the document provides recommendations on how We Pack Logistics can develop a social media strategy and 12-month implementation plan to build its brand awareness, engage with customers and generate traffic/leads over time.

2. Social Media Analysis
Company: We Pack Logistics
URL: http://wepack.com/
Services:
• Contract Packaging
• Warehousing and Distribution
• Supply Chain Solutions
• IT Solutions
• Transportation
• Co-Manufacturing
• Transloading
• In-Sourcing
• Site Selection
• Distribution Centers

3. Visible Online Presence
SOCIAL MEDIA MONITORING RESULTS
Channel: Social Mention We Pack Logistics
Keyword Used:
Reputation Metrics
We Pack
Logistics
Social Media Reach,
Brand Awareness,
Social Reputation &
Social Media Presence :
- NIL-
Results
Matched: - NIL-

4. SOCIAL MEDIA MONITORING RESULTS
Keyword Used:
Channel: Addict-O-matic We Pack
Social Media Reach,
Logistics
Brand Awareness,
Social Reputation &
Social Media Presence :
- NIL-
Social Media
Engagement :
- NIL-

5. SOCIAL MEDIA MONITORING RESULTS
Channel: Addict-O-matic
Search Results for
Keyword: wepack.com
Keyword Used:
wepack.com
Results Matched:
- NIL-

6. SOCIAL MEDIA MONITORING RESULTS
Channel: WHOS TALKIN Search Results for
Keyword:
We Pack Logistics with
Timeline’s
Visible Feeds: Press
Releases, Market &
Business Updates
Social Reputation &
Social Media Presence:
- NIL-

7. SOCIAL MEDIA MONITORING RESULTS
Channel: Twitter
HashTags Mentioning
Twitter Results for Keyword: We Pack Logistics or wepack.com:
We Pack Logistics & wepack.com
-NIL-
We Pack Logistics
Twitter Presence,
Engagement :
- NIL-

8. SOCIAL MEDIA MONITORING RESULTS
Channel: LinkedIn
LinkedIn Search Results for
Keyword: We Pack Logistics
with Timeline's

9. SOCIAL MEDIA MONITORING RESULTS
Channel: LinkedIn
LinkedIn: We Pack Logistics Page
Centuric Company Page Page Activity: -Nil-
Profile Activity: -Nil-
Profile Optimization: -Nil-

10. SOCIAL MEDIA MONITORING RESULTS
Channel: Facebook
We Pack Logistics Facebook :
•Brand Page: -NIL-
•Visible Results: Only Community Pages
•We Pack Logistics Facebook Activity:
-NIL-

11. Social Media Analysis
SOCIAL MEDIA ACTIVITY REPORT:

12. SOCIAL MEDIA STRATEGY
With a well-designed social media strategy, you can
leverage conversations to advance your business.
Without such a strategy, you run the risk of falling
behind.
The benefits of social media campaigns are extensive
—from increasing customer satisfaction, to keeping
tabs on the competition, to marketing your latest
products.
Why not take Advantage ?

13. Facebook
 Creating Profile
 Creating Fan Page
 Integrating Profile with Other Social Media Channels
 Post Updates with links to the Desired Landing Page
 Joining Groups & Pages
 Adding Members & Fans
 Starting Discussions
 Engage (Interact & React) with members
 Sharing Links
 Share Whitepaper Articles & Press Releases
 Create Facebook “Like” button & Badge, to place it in the website & blogs
 Run Contests, Promotional Campaigns, Promote Events, Polls..
 ** Youtube Box (For Viral Campaigns)
 ** Adding FBML Tabs

14. LinkedIn
 Creating Profile
 Integrating Profile with Other Social Media Channels
 Add Connections
 Join Groups
 Targeting & Networking with the Influencers
 Starting Discussions in Groups
 Optimize the profile with relevant applications
 Active participation in relevant Q&A's
 Publish Press Releases
 Create Polls
 Submit Feeds
 Share Presentations
 Integrate Blogs to the profile
 Share Links

15. Twitter
 Creating Profile
 Post Tweets with Site link(content form the site)
 Following Key influencers
 Use hash tags for Keywords
 Retweet influential tweets
 Post neutral updates frequently
 Create a Twitter Badge & place it on the Site & Blogs
 Increase the followers base constantly

16. Blogs
 Follow key Blogs
 Comment on Blogs with the Link
 Network with Influential Bloggers
Q&
A's
Post Question & Answers on Q&A sites like Answer bag,
Yedda, Yahoo answers with links, to drive traffic, increase
back links & create more visibility

17. Digital PR
 Monitor and evaluate relevant online media conversations
 Engage with key influencers in the blogosphere
 Develop corporate blogs, social network sites and multimedia tools
 Plan the design of and develop content for corporate websites
 Optimize communications for effective distribution in the digital space

18. Social Bookmarking
 Bookmarking Links from the Site
 Adding keywords
 Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit,
Stumbleupon, Delicious..
Document Sharing
 Sharing Presentations through Slideshare, Scribd, Docstoc
 Publishing White Papers & Articles in Scribd & Docstoc

19. 12 - Month Social Media Marketing Plan

20. 12 - Month Social Media Marketing Timeline
Months 1-3 : Brand Presence
 Create Profiles
 Implement Brand Image
 Announce Presence
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 12.5% Increase
Twitter/Facebook/Linked in Followers
 100 - 2000 Followers
Costing
 $2,000

21. 12 - Month Social Media Marketing Timeline
Months 3-6 : Brand/Customer Engagement
 Increase Follower Base
 Monitor Brand, Industry, Niche
 Reply to Customers and Prospects
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 25 - 30% Increase
Twitter/Facebook/Linked in Followers
 1000 - 3000 Followers
Costing
 $3,000

22. 12 - Month Social Media Marketing Timeline
Months 6-12 : ROI Focus
 Special Offers for Fans, Members, Followers..
 Convert Fans, Members, Followers to Email Subscribers
 Revenue Based Campaigns
 Lead Generation
Traffic Sources
 Referring Sites
 Search Engines
Projected Traffic
 50 - 60% Increase
Twitter/Facebook/Linked in Followers
 > 6000 Followers
Costing
 $5,000