The document discusses an organization's shift toward greater use of social media across four fronts: marketing, service, public relations, and internal communication. It outlines opportunities for social media engagement, including building brand awareness through forums and blogs, improving customer service and understanding through photo sharing and reviews, and strengthening the brand by participating on sites like Facebook and Twitter.

1. Out With the Old In With the New! Operational Shifts From Social Media 9/2/09

2. Ed Billmaier – 15 Years Sr. Director, Relationship & Interactive Marketing Over $3 B sales per year

3. We Have Very Passionate Consumers!

4. Passionate About Gardening and Lawn Care

5. And Passionate About Other Things… With waaaay too much time on their hands…

8. Social media section of the site

9. Connect