Social Media Secrets presentation 2-1-17
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Kristen Bonk, owner of Socially Notified, discusses how nonprofits can benefit from new social media trends to engage donors and audiences who are increasingly online. She provides tips on using platforms like Facebook, Twitter, and Instagram to create groups, share pictures/videos, promote events, engage followers through hashtags and chats, and tell your organization's story authentically. Bonk emphasizes the importance of consistent posting across multiple accounts and channels to build relationships and drive people to take desired actions like donating.
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Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
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In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
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*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
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Social Media Secrets presentation 2-1-17
- 2. Who: Kristen Bonk Owner / Principal Consultant at Socially Notified 11+ years of Marketing Experience What: Secrets behind new social media trends and how nonprofits can benefit Why: Your audience/donors are online and want to hear from you to find out ways they can help. You can’t just rely on a good website or newsletter anymore.
- 3. What’s the intention for your organization being on the social media channels? What do you currently post and why? What is the end result goal look like? Create a calendar of important dates in your industry
- 4. Groups Create groups for your organization to build better relationship with your donors and target audience. Pictures and Videos Use Bit.ly to link to your story or website. Make videos easily with Adobe Spark Video, Google Photos, Magisto, etc. Must correct FB automatic captions! Events Put the info of event in the cover image (1920 X 1080 pixel image). Use Canva.com to create FB event cover images. Post 2-3 X a Day Check Insights to find out when your audience is checking FB. Set up Page Reminders. Create Click-To-Action Posts
- 5. Hashtags Use 1-2 common hashtags #Event #SpecialNeeds #GivingTuesday Multiple Accounts Executive Director, Main Brand and PR should all have a separate Twitter account. Twitter Chats Public Twitter conversation around one unique hashtag. Meet & gain high quality followers. #FundChat #GrantChat #StartingGood Pictures & Videos Use an image or video in EVERY tweet! Create thumb stoppers!
- 6. Create a Business Account Use a Bit.ly link to website, event information or ways to donate. Hashtags Use A LOT (up to 30) to be found, but HIDE them. Put hashtags in comments. IFTTT.com Create a recipe at If This, Then That where your native Instagram image turns into a Tweet. InstaStories Tell your story and be authentic! Type in your website or event info.
- 7. Create an outline. Promote ahead of time. Speak for about 10-15 Minutes.
- 9. Thank You! We look forward to helping you further on the social media marathon! @SociallyNotified @SociallyNotify