Talk given for HR execs and line managers at Human Week Summit Turkey in Jan 2022. Key points: 1. Feedback is the main reward 2. Gamification is being used to effectively drive software adoption

1. Drive tool adoption
among remote workers
with infinite gamification
Toby Beresford - Jan 2022

2. Introduction

3. Summary
● Toby Beresford - 25 years digital media and software
experience. Author of “Infinite Gamification”
● Even great software can fail to deliver intended benefits,
simply through poor user adoption.
● Infinite gamification is a simple and cost effective way to
drive adoption. It is particularly suitable for remote workers
as it uses social proof without physical presence.

4. The Adoption Problem

5. What tools need to be adopted?
HR TECH
● Workforce management
○ e.g. Holiday booking, compensation and
benefits
● Internal communications
○ e.g. Slack, Teams
● Learning management
○ e.g Moodle, Blackboard,
ROLE SPECIFIC TECH
● CRM
● ERP
● Social Media
● Sales Tech
● MarTech
PLUS…. REMOTE WORKER TECH
● Zoom, Asana, Trello, Drive, 15five

6. 80%
Of HR Tech investments struggle with adoption
PwC survey 2020

7. Why is software adoption a problem for HR managers?
● Poor return on IT investment
● Lack of compliance to business and HR processes
● HR staff time wasted
● Poor organisational productivity
● Makes remote working harder

8. Gamification

9. What is gamification?
Gamification is adding gamelike features
to motivate people.
FitBit is the gamification of fitness.
Certificates are
the gamification of
learning.
Süper Lig is the gamification of football.

10. Infinite Gamification

12. The #1 Pitfall
The most common gamification
pitfall is incentive led design.
Over incentivising destroys
motivation once the incentive is
removed - it’s called the extra
justification effect.

13. Case Studies of Tool Adoption
using Infinite Gamification

14. Case study 1: Accounting firm communications dept

15. Case study 2: Manufacturer Performance Review Process

16. Case study 2: Global tech firm sales enablement

17. Case study 4: Loyalty points provider O365 transition

18. How to design an infinite
gamification program

20. Key Takeaway

21. Providing progress
feedback in a gamified way
is enough to drive
meaningful habit changes
and so is an ideal approach
to drive software adoption.

22. Thanks!
Contact me:
toby@botkiln.com
www.botkiln.com
Get the book and the design
framework:
InfiniteGamification.com