The document discusses the importance of social media for non-profits. It notes that fundraising through social media has more than doubled in the last 5 years and many donors prefer to give online. It then provides tips for non-profits on key social media platforms like Facebook, Twitter, YouTube and LinkedIn and how to use them effectively for fundraising, engagement and sharing their mission. The document emphasizes the importance of goals, content strategy and tracking growth for non-profits on social media.

1. Social Media for
Non-Profits
Presented by Caryn Brown
Digital Media Butterfly
17 January 2013

2. Why worry about Social
Media?
O Raising money for non-profits through social media has
more than doubled in the last 5 years.
O 51% of wealthy donors prefer to give online.
O Blogger and LinkedIn both launched in 2003. We are now
10 years into the Social Web. It is clearly not a fad!
O Facebook, Twitter, and other social networks are where the
eyeballs are and socially shared content makes up 10% of
all web content.
O Facebook, Twitter, and YouTube are now integral parts of
our online communications and fundraising campaigns.
The era of winging it in social media is over!

3. What to Do First (or Now)
O Set Goals with Social Media
O Create a Plan and Content Strategy and Stick
to it!
O Track Growth
O Monitor what is being said regarding your
organization on-line

4. 9 Main Social Media Channels
O Facebook – www.facebook.com
O Twitter – www.twitter.com
O Blogging
O YouTube – www.youtube.com
O LinkedIn – www.linkedin.com
O Google+ -- www.google.com/+
O Instagram – www.instagram.com
O Pinterest – www.pinterest.com
O Foursquare – www.foursquare.com

5. Facebook
O Create a Community
O Recruit new volunteers from community created
O Engage with your Community
O Share news and pictures about your organization
O Create Events to encourage involvement
O Educate others about your organization
O Receive donations through causes app
“When a Facebook user posts about a cause, that
mention leads up to 68% of their contacts learning more
about the organization and up to 39% to actually donate
to it” – according to MDG Advertising

6. Twitter
O Share your updates with an unlimited audience
O Drive traffic to your website
O Share your enthusiasm about your cause, great content
you want others to know about, and news relevant to your
supporters
O Build real relationships by replying, retweeting, and joining
discussions
O Promote causes, campaigns, and events with hashtags
(#Campaign)
“Twitter mentions of Fundraising events can yield up to 10
times more in donations” – according to MDG Advertising

7. Blogging
O Share the story of your organization
O Give details regarding complex ideas
O Allow volunteers, Board Members, and
recipients to share their stories about your
organization

8. YouTube
O Allows you to share videos of your work in
action
O Users can subscribe to your YouTube
channel and get updates when you add
new videos
O Easily share YouTube videos through your
website and social media sites

9. LinkedIn
O Cultivate major/business donors
O Recruit influential board members
O Collaborate with peers and potential
supporters though groups

10. Google+
O Send specific messages to specific circles
O Use Hangouts for video conversations and
meetings
O Not as widely used as other platforms

11. Instagram
O Share camera phone pictures on Instagram
and automatically publish to Facebook and
Twitter
O Easily share pictures in real time of day to day
operations or special events
O Photos tend to increase the emotional
investment of donors and volunteers to your
organization

12. Pinterest
O Create boards for your organization’s specific
purposes
O Create an online fundraising catalog
O Currently the fastest growing Social Media
site

13. Questions for You

14. Have your viewed your Website
on a Tablet or SmartPhone?
O As of May 2012, 20% of web traffic in the US and
Canada occurs on a mobile device
O Ensure that your e-newsletter is mobile friendly
O Start collecting mobile phone numbers to prepare
to launch a group texting campaign
O Acquaint yourself with mobile wallets and
payments

15. Does your website’s homepage
have social media icons with links
to your social media pages?
O How do you inform your supporters of
your social media presence?

16. Does someone from your
Organization attend social media
training/webinars?
O What tools does your organization use
to stay up to date on Social Media?
O Mashable and other Social Media
blogs can keep you informed

17. How often do you donate in response
to print fundraising appeals that you
receive in the mail?
O 87% never or rarely based on a twitter
poll conducted by NonProfit Tech

18. Don’t Forget
O When on Social Media, listen to others in the
community, don’t just talk
O Send handwritten Thank You notes
O Say Please and Thank You
O Communicate with your donors in the way that
they prefer

19. Non-Profits Getting it Right on
Social Media
O #FundraisingFriday
O Red Cross
O Love146
O Polaris Project
O 10X10 Act
O MomsRising

20. Connect with Caryn Brown
O caryn@DigitalMediaButterfly.com
O www.DigitialMediaButterfly.com -- website
O www.HelpDeskGoddess.com -- blog
O www.facebook.com/DigitalMediaButterfly
O www.twitter.com/D_M_Butterfly
O www.pinterest.com/digtbutterfly
O www.linkedin.com/company/digital-media-
butterfly
O www.WacoSocialMedia.com -- monthly
breakfasts