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Essentials Of Social Media
The document provides an overview of social media essentials by Yusuf Chowdhury, highlighting the importance of social media in modern marketing. It covers various platforms, their user engagement, and effective strategies for businesses to leverage these tools to build relationships and increase revenue. The document also emphasizes the shift from traditional marketing to digital engagement and offers case studies to illustrate successful social media applications.
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Essentials Of Social Media
- 1. Essentials of Social Media By Yusuf Chowdhury
- 2. About Yusuf Chowdhury Online Marketing for 6 years. Managed multiple blogs and social networking sites. Partnered with other digital marketing consultants & web developer agency. Founder of Online Business Owners. Worked on 2 board games & released two short films. 1st educational iPad/Iphone app
- 3. Topics What is Social Media? Why Social Media? Social Media Platforms Social Media Etiquette & Strategies. Q&A
- 4. What is SocialMedia? Social Media is an internet and mobile based applications and communication tool. Its sole purpose is to create interactive dialogue, online communities and to generate content that can be delivered by users who interact and update in real time. People can connect with friends and family, make new friends, and interact with organizations locally and globally.
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- 6. More than 120million users log on to Facebook at least once a day!
- 7. Dell made $6.5million in sales using Twitter”
- 8. Major Corporations Use it... • High-end budget • Able to experiment • Established Brand • Marketers in-house • Leverage media and PR contacts
- 9. TRADITIONAL MARKETING (Outbound) • Telemarketing, Direct Mailings, Radio, etc... • Broadcast, one-way • Interruption Marketing • Expensive
- 10. NEW MEDIA MARKETING (Inbound) • Focused on building relationship • Permission based rather then selling • Social Media, Opt-In emails, Blogs, etc... • Interactive, immediate, accessible, constantly evolving • Requires consumer engagement for success • Requires time and discipline • Anyone can participate and generate word of mouth
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- 12. CASE STUDY #1: CURBSIDE CUPCAKES - INCREASED REVENUE - INCREASED BRAND EXPOSURE - EXPLOSIVE EXCITEMENT Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC, used Twitter and Facebook among other online platforms to build a significant customer following. They built up over 3,100 Twitter follower and over 5,600 Facebook fans by posting a Cupcake Calendar with their locations for the month. They also had “Wildcard Spots” days in which they revealed their destinations via Twitter and Facebook. They engaged their following by tweeting with them, and fans posted photos of their cupcakes and their interactions with the mobile van on Facebook. This generated excitement in the shopping process for their customers and increased the business’s exposure, following, and revenues.
- 13. CASE STUDY #2: COFFEE GROUNDZ - INCREASED REVENUE - DOUBLED TRAFFIC - INCREASED PR COVERAGE A cross between a coffee house and a lounge in Houston, TX, they were potentially the first to place and receive a “to-go” order via Twitter. The company started taking to-go” orders via direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased others’ awareness of this convenient way of ordering.
- 14. CASE STUDY #3: Gary Vaynerchuck More Money!!!!! Constant Interaction Increased Media Exposure Gary Vaynerchuck grew his family business from $4 million to $60 million in five years using social media. What Gary found is that: $15,000 in Direct Mail = 200 new Customers $7,500 Billboard = 300 new customers $0 Twitter = 1,800 new customer
- 15. Visiting social sitesis now the 4th most popular online activity, ahead of personal email.
- 16. 97% of consumers useonline searches when researching products or services.
- 17. 78% of consumers trust peer recommendations.
- 18. Only 14% trustads!
- 19. Those members seek andmake recommendations for products, services & experiences for friends & followers.
- 20. Truth: Marketing has shifted from a one-way broadcastto a multi-point conversation.
- 21. The new “word ofmouth” is online social media like Facebook and Twitter.
- 22. Facebook & Twitter have1400,000,000 members combined!
- 23. The fastest growing demographicamong Facebook users is... 35 to 65 year-old women.
- 24. YouTube is now the second largest search engine
- 25. People go thereto look for videos to answer their questions, show them how to do something, or review a product or business.
- 26. gets >300,000,000 visitors amonth who watch more than 2,000,000,000 videos
- 27. There are morethan 200,000,000 blogs!
- 28. People are more likelyto visit blogs that align with their interests because blogs are non-selling environments.
- 29. Whether you knowit or not, your prospects & customers are using social media.
- 30. Are you stillspending money on: Yellow Pages, Newspaper inserts & other old-school media?
- 31. 24 of the25 largest newspapers experienced record declines in circulation in the past year.
- 32. Why are theYellow Pages like Nursing Homes?
- 33. Because they’re shockingly expensive andfew people under 70 use them!
- 35. According to Yahoo! 92%of all business searchers start looking online, either at home or on their mobile phones
- 36. Marketing online isn’t anoption anymore — it’s a requirement!
- 37. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved.
- 38. Marketing online isno longer just about having a Web site where people come to find your business.
- 39. It’s about goingwhere they are online and connecting with them in those locations.
- 40. Are you regularly monitoring and enhancing your reputation online?
- 41. Are you activein all the places where your target customers hang out online?
- 42. Get Out There &Get Found! But it’s not “set and forget.” You need to stay fresh!
- 43. Get Out There & Get Found Social media are like big grocery stores
- 44. Get Out There & Get Found There’s a “sell by” date on every message --and it’s today!
- 45. Get Out There & Get Found If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves.
- 46. Engage Onceyou get found, engage with your prospects on their terms.
- 47. Engage Getthem to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel.
- 48. Engage Then start offering more insightful information, expert perspective, recommendations, news, coupons, and membership privileges…
- 49. Engage Build relationships Earn their trust Earn their business
- 50. Follow Up Continueto engage & follow up
- 51. Follow Up Provide valuable information Respond to comments and questions
- 52. Integrate all the elementsso they amplify each other — •Search engines •Video •Social media •Mobile marketing
- 53. Do it with zeroextra work on your part.
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- 55. Social Media Type Platforms Blogging & Micro Blogging Wordpress, Blogger, Tumblr and Twitter Social Networking Facebook, Google +, Linkedin Social Bookmarking Delicious, Reddit, Digg, StumbleUpon Social Communities Ning, Meetup Photos/Videos Flickr,Picasa, photobuket, Youtube,Vimeo, Blip.tv, Daily motion Reviews Yelp, Amazon, Flixster Education Howcast, Lynda, WonderHowTo, eHow Shopping ebay Geo-location FourSquare, Facebook Checkin, Gowalla Wikis Wikipedia, WikiHow
- 56. A Closer Lookat the Big Five
- 57. Facebook 700 BILLION minutesspent on Facebook 900 MILLION users worldwide 70% live outside of the US (Facebook is available in 70 languages) 50% of users login on any given day Average user connected to 80 Pages, Groups, events and 130 friends Over 71% of 206 Million US Internet Users on Facebook Most visited Website in 2010 2 MILLION + websites integrated with Facebook (including over 80 of comScore’s U.S. Top 100 websites & over half of comScore’s Global Top 100 websites)
- 58. Facebook Personal profile: connectwith friends and family - share news, photos, videos and to play games Business page: build an online community surrounding your business where people can interact with you, make suggestions on products and services, and feel like they're the “insiders” because you show them pictures, offer them special deals, and let them see behind the scenes.
- 59. Twitter • 400 MILLION users on Twitter • # Increases by 300 THOUSAND every day • Over 55 MILLION tweets sent daily • 82% of Twitter users now provide a real name vs 33% • 73% provide location details vs 44% • 45% of users include a website URL vs 22% a year ago • Nearly 96% of users - follow less than 500 people
- 60. Twitter Professionals who useTwitter are not tweeting about their dog or their latest meals. Instead they're: listening to their market connecting with potential customers and engaging in authentic conversation about relevant topics. interacting with others in 140- character posts in real time by sharing content, posting questions, responding to others and learning from industry leaders.
- 61. LinkedIn • 90 MILLION registered users – world’s largest professional network • On average, 1 new member joins every SECOND of every day = 1 MILLION new members every 12 days • More than 1 MILLION companies have LinkedIn Company Pages • Executives from all Fortune 500 companies are LinkedIn Members • Nearly 1,000 groups created on LinkedIn every day • 100,000 members joining daily • More than 50% of LinkedIn members located outside the U.S.
- 62. LinkedIn Builda network of professional colleagues and connections to build relationships that boost your success and reputation.
- 63. YouTube • Over 2 BILLION video views per day (double the prime-time audience of all 3 major US broadcast networks combined) • M o b i le U s e r s = 1 0 0 M I L LION + views/month Every Minute 24 Hours of Video is Uploaded • YouTube is in 23 countries and 24 different languages • 70% of Registered YouTube Users are Outside United States • YouTube is Fastest Growing Search Engine (currently ranked 2nd) • Video is Part of Googleʼs Search Engine Results Pages (SERPs)
- 64. YouTube • Video onyour website drives 36% • 55% of viewers who see a branded video on a third party site like YouTube visit the company website • 30% will visit the store and • 24% will purchase something
- 65. Wordpress More than 125 million people read blogs monthly, which account for 77% of all Internet users. Blog readers more likely to purchase from and/or refer the bloggers they trust. 14% of blogs owned by corporations 25% of bloggers are non-college graduates 11% say that blogging is their primary source of income 81% have been blogging more than 2 years 38% of bloggers post brand or product reviews
- 66. Wordpress - The mostcommon blog updating frequency rate is 2-3 times per week • 53% of bloggers spend between 0-3 hours per week • 22% of bloggers spend 3-10 hours per week • 13% of bloggers spend 10-40 hours per week • 2% of bloggers spend 40 hours or more per week
- 67. Let’s get started right now with Five Simple Strategies!
- 68. Social Media Etiquette Be real, honest, authentic Generate conversation that and transparent. others can join. Provide valuable content, Help other people including conversation, help and your competition. information. Put other people 1st. Be accessible. Listen to your community Listen to other people and and learn. their opinions. Surround yourself with Ask questions. people who are smarter than you.
- 69. Research and Listen Find Out What People Are Already Saying About Your Product, Services or Niche and Learn What They Want Google Alerts at www.google.com/alerts Google Blog Search http://www.google.com/blogsearch Yahoo Answers at http://answers.yahoo.com/ Technorati at http://technorati.com/ Twitter Search http://search.twitter.com Keyword Research using http://googlekeywordtool.com/
- 70. Define Your Social Media Goals Use SMART Goals. Enhance your Google ranking Grow your personal or business brand. Define how you will measure Target your niche accomplishments. audience. Increase traffic to your Inform people. website. Find business partners. Increase revenue.
- 71. “If you aregoing to go there (Social Networking site,) you had better go for the right reasons. And if your reason is to sell more stuff, please don’t bother. It’s not going to work. People don’t care about you. They just don’t!” Purple Cow: Transform Your Business by Being Remarkable, Seth Godin
- 72. Define Your Strategy Howwill you implement your Social Media plan? Which platform is best for your organization? What other Social Media Tools could you use? Podcasts, Blogs, Facebook, MySpace, LinkedIn, Twitter, Youtube Pick one or many Create your accounts and optimize. Note: Don’t expect a fast return.
- 73. Build a Checklistto Launch Social Media Sites. Blog: www.wordpress.org - Write Effectively to Blogging Audiences - Dress it up with videos, images, etc. - Tell a story. - Make it easy to post comments and share - Read other blog posts and participate. - Establish long-term relationships with bloggers. - Provide ample content on your blog before promoting. - Promote your blog by adding the site to relevant blog directories. • Technorati (www.technorati.com)
- 74. Build a Checklistto Launch Social Media Sites Facebook page: - Don’t pitch the company, products, or services. - Make fans feel special. - Provide information, deals, or contests. - Customize the look and feel. - Add engaging content and opportunities for interaction. - Promote the page to get more fans. - Regularly update content and respond to posts.
- 75. Build a Checklistto Launch Social Media Sites Linkedin: - Get the Most Out of Participation on LinkedIn - Create Groups in your niche - Join Others groups to start conversation - Be proactive and answer questoins
- 76. Build a Checklistto Launch Social Media Sites Twitter: - Offer exclusive deals for Twitter followers. - Follow what real customers are saying and get involved in the conversation to educate and inform. - Download a free guide at http://business.twitter.com/twitter101.
- 77. Build a Checklistto Launch Social Media Sites YouTube: - Post videos on the site for free. - Create videos that are humorous, offbeat, and personal to encourage viewing. - Take good care of customers.
- 78. Plan to MeasureYour Success Can users interact with the content? Can visitors share the content easily with others? Does the site encourage collaboration? Is the website SEO optimized?
- 79. Plan to MeasureYour Success Use Web statistics like Improve customer Google Analytics relations Increase Web site Manage reputation traffic Establish credibility Drive sales or new Create buzz business Monitor brand Listen and engage awareness
- 80. Tap Into Measurement Tools Track your Facebook engagement TubeMogul (www.tubemogul.com) (http://edgerankchecker.com/) Timely (www.timely.is) Track real-time Twitter conversations: Buffer (www.bufferapp.com) Twitter Search (search.twitter.com) Hubspot Twitter Grader (tweet.grader.com) Monitter (www.monitter.com) ManageFlitter TweetDeck (www.manageflitter.com) (www.tweetdeck.com) Hootsuite (www.hootsuite.com)
- 81. Tap Into MeasurementTools Measure and analyze traffic on a Web site for free. Google Analytics (www.google.com/analytics) Receive free e-mail updates when a topic is mentioned on the Web or in a blog. Google Alerts (www.google.com/alerts) Learn of Web search trends around certain key terms. Google Trends (www.google.com/trends) Manage feed subscriptions. FeedBurner (feedburner.google.com) Utilize blog search engines with tools for rating. Technorati (www.technorati.com)
- 82. Have a question or two? Now’s the time to ask!
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- 84. Resources Social Media Examiner http://www.socialmediaexaminer.com/ Social Media Today http://socialmediatoday.com/ Mashable http://mashable.com/
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- 86. Contact Yusuf Chowdhury here: Facebook Profile: https://www.facebook.com/yusufchowdhury Facebook Page: OnlineBusinessOwners https://www.facebook.com/onlinebusinessowners https://www.twitter.com/yusufchowdhury http://www.linkedin.com/in/yusufchowdhury