This document discusses how brands can use social media for lead generation and return on investment (ROI). It provides examples of how Omni Hotels & Resorts and Regus used social media strategies like Twitter, Facebook, LinkedIn, and blogs to engage with target audiences, generate leads, and measure results. Both case studies showed how focused social media campaigns increased brand awareness, secured new business leads, and improved key performance indicators.
This document summarizes a presentation about B2B social media case studies for Omni Hotels & Resorts and Regus. For Omni, Affect created social media profiles and engaged meeting planners, generating leads. For Regus, Affect targeted entrepreneurs in New York through tailored positioning, events, and social campaigns, achieving the lead generation goal. The document outlines the objectives, strategies, tactics, and results for each client's social media program.
Social Media (Web 2.0) marketing for beginnersrjoshi17
The Internet is the fastest-growing medium across the globe and Web 2.0 applications are the fastest-growing aspect of the Internet. Applications include blogs, social networks, wikis, and other interactive and collaborative innovations.Many uses are personal in nature, but businesses and non-profits are using them for both internal and external communications and marketers are eager to understand how to integrate them into marketing communications programs. The social media are particularly relevant in situations where marketers want to reach audiences quickly and directly, with lesser costs.
Social media marketing presentation (Hult Marketing Club)Mamiko Kuno
1. The document discusses using social media for marketing, including an overview of social media platforms like blogs, Facebook, and Twitter.
2. It then presents two case studies: one for marketing the website SummitPost.org to climbers and hikers, and one for promoting green products to colleges.
3. Both case studies outline objectives, target markets, marketing strategies including contests and communities on social media, and metrics to track success.
How to Use Social Media to Engage & Build Your BusinessPatsy Stewart
Social Media Workshop for Nelson County Small Business Development Center & Economic Development Authority presented by Patsy Stewart, Social Buzz Lab.
"Social Media for PGA Pros: Getting Started on Twitter, Facebook Linked and Twitter" was presented March 21, 2011 at the Northern Ohio PGA Spring Meeting.
This document provides an overview of social media marketing. It discusses what social media is, the evolution and history of social media, and the current social media landscape. Key topics covered include the definition of social media, examples of different social media platforms, how social media has developed since 1997, current trends like the growth of video content and mobile usage, and how to choose the right social media channels for different types of businesses. The document also provides learning points on creating a social media strategy and measuring goals using social media metrics.
This document summarizes a presentation about B2B social media case studies for Omni Hotels & Resorts and Regus. For Omni, Affect created social media profiles and engaged meeting planners, generating leads. For Regus, Affect targeted entrepreneurs in New York through tailored positioning, events, and social campaigns, achieving the lead generation goal. The document outlines the objectives, strategies, tactics, and results for each client's social media program.
Social Media (Web 2.0) marketing for beginnersrjoshi17
The Internet is the fastest-growing medium across the globe and Web 2.0 applications are the fastest-growing aspect of the Internet. Applications include blogs, social networks, wikis, and other interactive and collaborative innovations.Many uses are personal in nature, but businesses and non-profits are using them for both internal and external communications and marketers are eager to understand how to integrate them into marketing communications programs. The social media are particularly relevant in situations where marketers want to reach audiences quickly and directly, with lesser costs.
Social media marketing presentation (Hult Marketing Club)Mamiko Kuno
1. The document discusses using social media for marketing, including an overview of social media platforms like blogs, Facebook, and Twitter.
2. It then presents two case studies: one for marketing the website SummitPost.org to climbers and hikers, and one for promoting green products to colleges.
3. Both case studies outline objectives, target markets, marketing strategies including contests and communities on social media, and metrics to track success.
How to Use Social Media to Engage & Build Your BusinessPatsy Stewart
Social Media Workshop for Nelson County Small Business Development Center & Economic Development Authority presented by Patsy Stewart, Social Buzz Lab.
"Social Media for PGA Pros: Getting Started on Twitter, Facebook Linked and Twitter" was presented March 21, 2011 at the Northern Ohio PGA Spring Meeting.
This document provides an overview of social media marketing. It discusses what social media is, the evolution and history of social media, and the current social media landscape. Key topics covered include the definition of social media, examples of different social media platforms, how social media has developed since 1997, current trends like the growth of video content and mobile usage, and how to choose the right social media channels for different types of businesses. The document also provides learning points on creating a social media strategy and measuring goals using social media metrics.
This document provides exercises for participants of a social media training session. It covers topics including setting social media objectives and KPIs, customer mapping and segmentation analysis, a Twitter setup, building a Twitter community, engaging in conversations on Twitter, using Twitter applications, and monitoring Twitter performance. Participants are asked to complete tasks such as documenting their social media goals, following relevant users on Twitter, posting tweets, and analyzing Twitter data from their account.
The document provides an overview of a workshop on social media, eMarketing and digital public relations. It discusses objectives like understanding social media strategies and engagement. It defines social media and its evolution. It also covers topics like social networks and their users in China, the role of a social media curator, developing a social media presence and engagement. Metrics, reputation and crisis management on social platforms are also summarized.
This document outlines a marketing plan to increase alumni involvement with Leadership Washington County (LWC), a nonprofit leadership development organization. The plan proposes holding small fundraising events like a car wash and spaghetti dinner. It also recommends strengthening LWC's online presence through consistent social media updates and creating an alumni page on the website. The goal is to inspire greater volunteerism and donations from LWC's 214 alumni to support the organization's mission of developing leaders.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
Social media has become a major force in business and marketing. It allows companies to advertise to the billions of people who use social media platforms like Facebook, Instagram, Twitter, and YouTube. Over 4.48 billion people worldwide use social media. As more people spend more time on social media, it has become crucial for companies to have a social media presence and strategy. Social media has also created many new jobs, such as social media managers who run brand accounts and leverage social platforms for advertising. It has become a primary source of information for many and an important tool in sports marketing as well.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
This document provides an overview of social media and case studies of how large brands have used social media. It discusses how social media allows for peer-to-peer sharing and interactions, and how this has changed customer behavior and expectations. Several case studies are described, such as how Dell improved customer service through social media engagement after initially refusing, and how Intuit, American Red Cross, Johnson & Johnson, and others have built communities and engaged customers online. Both successful and unsuccessful social media campaigns are examined.
The document discusses the importance and growth of social media marketing. It provides statistics on the usage and growth of various social media platforms like Wikipedia, Facebook, YouTube and blogs. It also shares results from case studies on how businesses like a bakery chain and charity organization were able to boost engagement, sales and donations by leveraging social media. The key message is that social media can no longer be ignored by companies and is a powerful tool to connect with customers, create buzz and drive business results.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
The document summarizes the student's experience using various social media platforms for a class project. It includes:
1) A blog/vlog assignment where the student posted 9 posts over 2 weeks and received most views on unique coin karaoke content. They plan to continue blogging.
2) Learning that Facebook is effective for marketing and planning to use it for viral marketing. The student follows 32 friends and 2 music groups.
3) Learning Twitter allows customization but is a weak marketing tool. The student follows 24 accounts in music and entertainment.
4) Discovering LinkedIn and planning to use it to connect their brand to related brands by joining groups like music industry.
The biggest
Best Practices Social Media Marketing For BusinessSurekha Parekh
This document provides an overview of social media marketing for businesses. It discusses the importance of social media marketing, defines key terms like social media marketing and different social media channels. It also provides best practices for social media marketing including tips for using platforms like Facebook, LinkedIn, blogs and Twitter. Measurement of social media effectiveness and engagement is also covered. The document aims to help businesses understand social media marketing and how to get started.
This document provides an overview of social business and best practices. It discusses the paradigm shift from traditional marketing to social business approaches. Key aspects include moving from one-way communication to engagement and conversations. It highlights the importance of social media integration and having a clear social business strategy. Various social media tools like Twitter, Facebook, blogs and Google+ are examined. Metrics for measuring social media success and ROI are also covered. A case study of Goodness Superfoods demonstrates how shifting to more social approaches helped increase engagement and traffic. The presentation emphasizes listening to customers and responding through social platforms.
Social media marketing - Part 1 IntroductionTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This document discusses the benefits of using social media for businesses. It outlines key social networks like Facebook, Twitter, YouTube and LinkedIn and how to use them effectively. The document also covers topics like blogging, online reputation management, and integrating social media into a company's website. The overall message is that social media can help businesses connect with customers, drive traffic, increase awareness and leads when used as part of a comprehensive online strategy.
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
The winemaking process involves harvesting grapes, crushing them to extract juice, fermenting the juice into wine, clarifying and aging the wine in oak barrels, bottling the wine, and packaging it for consumers. Workers harvest grapes by hand and separate them from debris before crushing the grapes by foot or machine to extract juice, which then ferments as sugars convert to alcohol under supervision. The process also includes clarification using egg whites, aging in oak barrels, washing and bottling bottles, and packaging the finished wine for consumers.
The document discusses a case study about a bank general manager, Mr. Dhiren, who implemented a new "plain language" format for business writing. He believed clear communication was important but faced resistance from colleagues and staff. While he provided samples and used the new style in circulars and notices, the response was negative as the format was too informal. The failure was due to not properly considering the organizational culture, lack of creativity among staff, and need for systematic communication styles.
This document provides exercises for participants of a social media training session. It covers topics including setting social media objectives and KPIs, customer mapping and segmentation analysis, a Twitter setup, building a Twitter community, engaging in conversations on Twitter, using Twitter applications, and monitoring Twitter performance. Participants are asked to complete tasks such as documenting their social media goals, following relevant users on Twitter, posting tweets, and analyzing Twitter data from their account.
The document provides an overview of a workshop on social media, eMarketing and digital public relations. It discusses objectives like understanding social media strategies and engagement. It defines social media and its evolution. It also covers topics like social networks and their users in China, the role of a social media curator, developing a social media presence and engagement. Metrics, reputation and crisis management on social platforms are also summarized.
This document outlines a marketing plan to increase alumni involvement with Leadership Washington County (LWC), a nonprofit leadership development organization. The plan proposes holding small fundraising events like a car wash and spaghetti dinner. It also recommends strengthening LWC's online presence through consistent social media updates and creating an alumni page on the website. The goal is to inspire greater volunteerism and donations from LWC's 214 alumni to support the organization's mission of developing leaders.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
Social media has become a major force in business and marketing. It allows companies to advertise to the billions of people who use social media platforms like Facebook, Instagram, Twitter, and YouTube. Over 4.48 billion people worldwide use social media. As more people spend more time on social media, it has become crucial for companies to have a social media presence and strategy. Social media has also created many new jobs, such as social media managers who run brand accounts and leverage social platforms for advertising. It has become a primary source of information for many and an important tool in sports marketing as well.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
This document provides an overview of social media and case studies of how large brands have used social media. It discusses how social media allows for peer-to-peer sharing and interactions, and how this has changed customer behavior and expectations. Several case studies are described, such as how Dell improved customer service through social media engagement after initially refusing, and how Intuit, American Red Cross, Johnson & Johnson, and others have built communities and engaged customers online. Both successful and unsuccessful social media campaigns are examined.
The document discusses the importance and growth of social media marketing. It provides statistics on the usage and growth of various social media platforms like Wikipedia, Facebook, YouTube and blogs. It also shares results from case studies on how businesses like a bakery chain and charity organization were able to boost engagement, sales and donations by leveraging social media. The key message is that social media can no longer be ignored by companies and is a powerful tool to connect with customers, create buzz and drive business results.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
The document summarizes the student's experience using various social media platforms for a class project. It includes:
1) A blog/vlog assignment where the student posted 9 posts over 2 weeks and received most views on unique coin karaoke content. They plan to continue blogging.
2) Learning that Facebook is effective for marketing and planning to use it for viral marketing. The student follows 32 friends and 2 music groups.
3) Learning Twitter allows customization but is a weak marketing tool. The student follows 24 accounts in music and entertainment.
4) Discovering LinkedIn and planning to use it to connect their brand to related brands by joining groups like music industry.
The biggest
Best Practices Social Media Marketing For BusinessSurekha Parekh
This document provides an overview of social media marketing for businesses. It discusses the importance of social media marketing, defines key terms like social media marketing and different social media channels. It also provides best practices for social media marketing including tips for using platforms like Facebook, LinkedIn, blogs and Twitter. Measurement of social media effectiveness and engagement is also covered. The document aims to help businesses understand social media marketing and how to get started.
This document provides an overview of social business and best practices. It discusses the paradigm shift from traditional marketing to social business approaches. Key aspects include moving from one-way communication to engagement and conversations. It highlights the importance of social media integration and having a clear social business strategy. Various social media tools like Twitter, Facebook, blogs and Google+ are examined. Metrics for measuring social media success and ROI are also covered. A case study of Goodness Superfoods demonstrates how shifting to more social approaches helped increase engagement and traffic. The presentation emphasizes listening to customers and responding through social platforms.
Social media marketing - Part 1 IntroductionTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This document discusses the benefits of using social media for businesses. It outlines key social networks like Facebook, Twitter, YouTube and LinkedIn and how to use them effectively. The document also covers topics like blogging, online reputation management, and integrating social media into a company's website. The overall message is that social media can help businesses connect with customers, drive traffic, increase awareness and leads when used as part of a comprehensive online strategy.
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
The winemaking process involves harvesting grapes, crushing them to extract juice, fermenting the juice into wine, clarifying and aging the wine in oak barrels, bottling the wine, and packaging it for consumers. Workers harvest grapes by hand and separate them from debris before crushing the grapes by foot or machine to extract juice, which then ferments as sugars convert to alcohol under supervision. The process also includes clarification using egg whites, aging in oak barrels, washing and bottling bottles, and packaging the finished wine for consumers.
The document discusses a case study about a bank general manager, Mr. Dhiren, who implemented a new "plain language" format for business writing. He believed clear communication was important but faced resistance from colleagues and staff. While he provided samples and used the new style in circulars and notices, the response was negative as the format was too informal. The failure was due to not properly considering the organizational culture, lack of creativity among staff, and need for systematic communication styles.
Frank McGuire has over 30 years of experience in electrical controls and manufacturing automation sales, developing strategic partnerships with customers like Kraft and Nabisco to standardize on Rockwell Automation solutions. As a sales executive, he has consistently grown accounts by more than 10% annually through consultative selling and delivering turnkey automation projects that improve customers' productivity, quality, and costs. His accomplishments include helping increase Rockwell's market share within consumer products by 20% and developing a packaging OEM program that now generates over $250 million in annual sales.
The Honolulu Cloning Technique is a method developed in 1998 at the University of Hawaii that uses adult cells and nuclei for cloning mice in multiple generations. It involves removing the nucleus from an egg cell, injecting a donor nucleus, and chemically stimulating cell growth to create embryos that are then implanted in surrogate mothers. This technique was successfully used to produce three generations of cloned mice and had benefits like a higher success rate than other methods and providing insights into egg reprogramming. However, it also had risks like trial and error causing mutations initially and reducing genetic diversity.
Empowering Your Employees to be Social Media Champions: Six Critical Foundati...Affect
The document discusses six critical foundation materials for empowering employees to be social media champions: (1) a social media usage policy, (2) a social media workflow plan, (3) a social media messaging document, (4) a social media response map, (5) technical recommendations, and (6) an internal communications launch program. It emphasizes engaging employees and having the proper policies, processes, messaging, and technical capabilities in place for successful social media initiatives.
This document summarizes the process of making port wine from Oporto, Portugal. Port wine is made from crushing grapes, interrupting fermentation to add brandy which increases the alcohol content to between 19-22%. The wine is then aged in oak barrels before being bottled as either vintage port without filtration or tawny port, which is filtered.
El documento describe el proceso de gametogénesis, la producción de gametos haploides a través de la meiosis. Explica que la espermatogénesis produce espermatozoides en los hombres y la ovogénesis produce óvulos en las mujeres. Ambos procesos involucran divisiones mitóticas y meióticas de las células germinales para crear gametos haploides que luego se fusionan durante la fertilización. También describe las etapas de la espermatogénesis, incluida la división de las espermatogonias en espermatoc
Ergonomics is the science of designing workplaces and equipment to fit workers' physical capabilities. This document outlines ergonomic hazards like poor posture, repetitive motions, heavy lifting, and more. It discusses how ergonomics can help reduce injuries by improving the relationship between workers and their environment. The document also provides examples of ergonomic tools that can be used to assess risks and recommendations to improve workspaces and reduce strain, such as adjustable furniture, anti-fatigue mats, and taking regular breaks.
The Honolulu Cloning Technique is a cloning method developed in 1998 at the University of Hawaii that uses adult cells and nuclei to clone mice over multiple generations. It involves removing the nucleus from an egg cell, injecting the nucleus of a donor cell, and chemically stimulating the new cell to grow. This creates embryos that are implanted in surrogate mothers. The technique was used successfully to clone three generations of mice and has the benefits of higher success rates and allowing further research, but also has risks like trial and error failures, reduced genetic diversity, and expense.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
The Case for B2B Social Media: Turning Engagement into LeadsSandra Fathi
This document summarizes a presentation about using social media for B2B marketing. It discusses two case studies - one for Omni Hotels & Resorts and one for Regus. For Omni, Affect created a social media strategy using platforms like Twitter, Facebook, and blogs to engage with meeting planners and increase brand awareness. This led to increased traffic, followers, media coverage and leads. For Regus, Affect tailored the messaging and creative assets to target entrepreneurs in New York City and generated over 350 sales leads through an integrated social media, PR and marketing campaign.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
Social Media for Sustainable Business by @JoeySheppEarthsite
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles for effective social media use, and stories of businesses that have successfully used social media. It provides tips on how to get started with social media and metrics to measure success. The presentation encourages sustainable businesses to utilize social media given consumers' interest in transparency and social responsibility.
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
The document discusses social media best practices and covers several topics:
- The history of social media from its origins in the 1970s to current popular platforms.
- Legal issues to consider when using social media, including trademarks, discovery, human resources, and securities laws.
- Popular social media platforms and how customers engage with brands on each.
- Ways for businesses to leverage social media to grow, such as engaging customers on multiple platforms.
- Key performance indicators and tools for measuring the success of social media campaigns, like traffic, engagement, and buzz generation.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
The document discusses the importance of using social media for real estate marketing. It provides statistics showing that most Americans and internet users engage with social media platforms like Facebook, YouTube, and Twitter. Real estate agents can benefit from a social media presence by reaching new clients, protecting their brand, and generating more sales and referrals. The document recommends creating profiles on Facebook, Twitter, LinkedIn and blogs in order to engage with customers, build conversations and grow one's professional network. It emphasizes using social media to build relationships with customers and earn their loyalty and trust.
Social media can help businesses by connecting them to local consumers. It allows promoting brands, products, and services while increasing awareness. An effective social media and SEO strategy incorporates platforms like Facebook, YouTube, Twitter, and LinkedIn. It works by analyzing target markets, developing creative concepts, incentivizing interactions, tracking success, and starting conversations. This six-stage process helps businesses dominate search engines and get indexed quickly. WSI is an expert in leveraging social media for SEO and can help analyze industries and determine the best techniques for each market.
The document discusses how social media has become important for businesses across many industries. It notes that 49% of consumers discover new food products through social media, and that 90% of technology companies and 82% of arts and cultural organizations use social media for engagement. 78% of consumers report that social media posts influence their purchasing decisions. The document then discusses why businesses need to be on social media, noting that it allows for viral growth, engagement with customers, and strong returns on investment. It provides examples of how businesses can measure their ROI from social media activities like tweets. Finally, it discusses developing a social media strategy, choosing appropriate channels, focusing on listening to customers and delivering value through content.
This document discusses reputation management and how organizations can build trust and authentic relationships with key stakeholders through social media and web content. It notes that reputation is based on current perceptions which are influenced by experiences, news, events and actions. It emphasizes the importance of consistency, transparency and commitment in developing trusted relationships. It also outlines best practices for social media engagement and discusses how web content can fuel traditional public relations by allowing direct communication with various audiences.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
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• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Title: Brand Matters
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- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
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These topics will be covered
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The Case for B2B Social Media - Social Media Week 2012
1. B2B Social Media:
Lead Generation and ROI for Brands
Hashtag: #SMWNY Follow @teamaffect
Sandra Fathi Katie Creaser
President, Affect Account Director, Affect
sfathi@affect.com kcreaser@affect.com
@sandrafathi @ksafrey
2. What is PR?
Why Social Media is PR
Why Social Media is Relevant to B2B
How to Fuse Traditional PR with Social Media
Measurement & Key Performance Indicators for Social Media
Using Social Media to Change Perceptions & Behaviors to Increase ROI
3. Social Media = Bi-directional
Communications
Searching for Information
Connecting with People, Organizations & Brands
Networking with Business Colleagues
Finding & Sharing Interests
Recommending & Reviewing Products
Researching & Educating
Purchasing
6. • 875 million active users
• Approximately 80% of FB users outside of U.S.
• 50% of users log on to FB each day
• Average user has 130 friends
• 700 billion minutes per month spent of FB
• Average user connected to 80 community pages, groups
and events
• More than 250 million active users access FB through
mobile devices
• 56% of users say that they are more likely to recommend
a brand after becoming a fan
Source: Facebook, February 2012
7. • Largest professional network on the Internet
• More than 150 million members in over 200
countries and territories
• More than half of LinkedIn members are outside of
the U.S.
• Executives from all of the 2011 Fortune 500
companies
• More than 2 million companies have LinkedIn Pages
Source: LinkedIn May 2011
• 45% of B2B Companies have gained a customer from
LinkedIn
Source: B2B Social Media Guide
8. • 100 million active users, 50 million are active
• everyday
34% of marketers have generated leads using Twitter
Source: mediabistro 2012
10. • #2 search engine after Google
• 35 hours of video uploaded per minute in 2011
• 800 million unique users visit YouTube each month
• 700 billion playbacks in 2010
• 70% of YouTube traffic from outside the U.S.
• Demographic is broad: 18-54
• 400+ million YouTube Mobile views per day
• YouTube is monetizing over 3 billion video views per week
globally
• Number of advertisers using display ads on YouTube
increased 10-fold in the last year
• More video is uploaded to YouTube in one month than the 3
major US networks created in 60 years
Source: YouTube, February 2012
12. • More than 12 million American adults maintain a
blog
• More than 57 million Americans read blogs
• Technorati is currently tracking more than 70 million
blogs
• Over 120 thousand blogs are created every day
• 22 of the 100 most popular websites are blogs
• 51% of blog readers shop online
• Blog readers average 23 hours online each week
Source: Blog World Expo
13. PR Goes Social
• 37% of journalists are required to maintain Twitter
accounts – PRWeek 2010
• 52% of reporters now use Twitter as part of their jobs
– Cision/GSPM 2010
• 65% of journalists use Facebook for their work
– Cision/GSPM 2010
14. Website Facebook
Marketing Blog
Advertisin
Twitter
g
PR Message YouTube
Sales Slideshare
Blog
Comments
LinkedIn
15. In order to measure success, you must
identify your goal.
In order to reach the goal, you must plan
your path.
16. 30% of B2B marketers are spending millions
of dollars each year
Nearly 30% of them are not tracking the
impact of this marketing
Source: mediabistro 2012
23. Cisco Cuts $100,000+ Off Product Launch
Cisco SM Stats:
• Blog: 22 external, 475K views/quarter
• Twitter: 108 Cisco feeds with 2 million followers
• Facebook: 79 groups with 100k+ fans
• YouTube: 300+ channels, 2,000+ videos, 4 million
views
Cisco SM Product Launch:
• 9,000 attendees vs. 100 traditional
• Triple the number of press articles
• More than 1,000 blog posts and 40 million online
impressions
• Cost one-sixth of a traditional Cisco product
launch
Source: Social Media Examiner
27. OMNI CASE STUDY
CURRENT SITUATION
Omni Hotels & Resorts offers luxury hotels and
resorts throughout North America.
Omni has a large portfolio of meeting venue options
to meet business event planning needs.
PROPRIETARY & CONFIDENTIAL
28. OMNI CASE STUDY
CURRENT SITUATION
Omni wanted to significantly increase brand
awareness and recognition among meeting planners
across the United States.
Omni tapped Affect to create a social media
presence that would allow it to engage with event
planners and their influencers.
PROPRIETARY & CONFIDENTIAL
29. OMNI CASE STUDY
THE ASSIGNMENT
Create brand awareness and buzz within the
meeting and event planner community about Omni
locations, meeting options and specific promotions.
Motivate meeting planners to take action and
choose Omni for their events.
Generate groups sales leads using social media
platforms.
PROPRIETARY & CONFIDENTIAL
30. OMNI CASE STUDY
STRATEGIES
Use social media as a platform for engaging in meaningful
conversations with meeting and event planners and providing them
with expertise and resources.
Create the Omni Understands landing page – a one-stop shop for
meeting planners with information and resources that makes their jobs
easier.
Use Twitter and Facebook as platforms for Omni to address the needs
and interests of meeting planners across the United States.
Use LinkedIn to engage groups of planners in conversation, position
Omni executives as thought leaders and answer their questions about
meeting venues.
Use a blog commenting campaign to create a dialogue between Omni
and industry influencers.PROPRIETARY & CONFIDENTIAL
31. OMNI CASE STUDY
www.omniunderstands.com
OMNI UNDERSTANDS
LANDING PAGE
PROPRIETARY & CONFIDENTIAL
33. OMNI CASE STUDY
LinkedIn
Omni participated in 3-4 discussions per week on LinkedIn Groups that
are specific to meeting planners
PROPRIETARY & CONFIDENTIAL
34. OMNI CASE STUDY
BLOG COMMENTING
Omni commented on 2-3 industry blogs and online publications each
week
PROPRIETARY & CONFIDENTIAL
36. OMNI CASE STUDY
RESULTS SNAPSHOT
Enhanced brand awareness Strong community
engagement
Gained more than 1,454 followers
of Omni’s Twitter handle Conducted more than 1000
conversations on Twitter and
Secured media coverage for Omni Facebook with meeting planners
in top outlets read by meeting & and influencers
event planners via social media
efforts Following and engaging with
more meeting planners on social
Web traffic and lead generation media than any of Omni’s
competitors
Generated more than 25 leads for
meetings involving more than 150
attendees
Increased monthly traffic to Omni
Understands landing page by 25%
PROPRIETARY & CONFIDENTIAL
37. OMNI CASE STUDY
RESULTS: MEDIA COVERAGE
Interactions on Twitter have led to media coverage for Omni
PROPRIETARY & CONFIDENTIAL
38. OMNI CASE STUDY
RESULTS: LEADS GENERATED
Online engagement has generated known leads for Omni
PROPRIETARY & CONFIDENTIAL
39. OMNI CASE STUDY
RESULTS: LEADS GENERATED
LinkedIn commenting lead to 8 known leads within the first 2
months of engagement
PROPRIETARY & CONFIDENTIAL
40. OMNI CASE STUDY
RESULTS: MEDIA COVERAGE
Interactions on Facebook have secured positive media
coverage for Omni on About.com
PROPRIETARY & CONFIDENTIAL
43. 2010 AWARD WINS
Social Media Marketing Awards
Best Integrated Campaign (non-tech)
PRSA Big Apple Award
New Media/Social Media Campaign: B2B
PROPRIETARY & CONFIDENTIAL
45. REGUS CASE STUDY
CURRENT SITUATION
Regus provides flexible office arrangements for businesspeople
worldwide.
Regus maintains fully furnished and equipped offices, meeting
rooms, receptionists and videoconferencing suites available to
rent by the hour, day, week or month.
PROPRIETARY & CONFIDENTIAL
46. REGUS CASE STUDY
CURRENT SITUATION
1,000+ business centers
450 cities in 75 countries
Serving 200,000 clients daily
Clients can even opt for a “global membership” with the
BusinessWorld pass, or open a virtual office anywhere in the
world.
PROPRIETARY & CONFIDENTIAL
47. REGUS CASE STUDY
THE ASSIGNMENT
Generate 350 sales leads for Regus’ 18 locations in Manhattan.
Could highly targeted, local programs perform better than a
single, national campaign?
PROPRIETARY & CONFIDENTIAL
48. REGUS CASE STUDY
BRAND POSITIONING
Regus’ current brand
positioning is global, not
local.
It also speaks to two
target audiences.
PROPRIETARY & CONFIDENTIAL
49. REGUS CASE STUDY
TARGET AUDIENCE
RESEARCH
“Yes, I have heard about Regus. “
“My three main concerns when
choosing an office are
affordability, light and noise.”
“I know very little about Regus, but
yes, I'd consider it because I
William Scheckel presume Regus’ shared office
Marketing Consultant space is flexible and affordable and
things like tables, chairs, printers
and such are there already. That's
less for me to think about.”
PROPRIETARY & CONFIDENTIAL
50. REGUS CASE STUDY
CAMPAIGN POSITIONING
We tapped into the elements of Regus’ brand essence that made
sense for New York City-based prospects.
Entrepreneurs “Make it easy”
Young (25 – 45) “Make it fast”
1 -5 employees, but growing “Put my best foot forward”
Fast business trajectory “Sick of working from home”
Heavy networkers “Look the part”
Sense of community “Gotta be affordable”
(business & NYC) “Just give me the facts”
Tech-skewed “Do anything for my business”
PROPRIETARY & CONFIDENTIAL
58. REGUS CASE STUDY
RESULTS
The Q4 2009 New York City campaign generated:
723 sales leads
900+ sweeps leads
$1,067,000 in revenue (by close of Q4 2009)
PROPRIETARY & CONFIDENTIAL
59. REGUS CASE STUDY
NEXT STEPS
Q1 2010 Priority Market Campaigns
New York City, Chicago, Atlanta, San Francisco, Phoenix
Public Relations Agency of Record
Social Media Agency of Record
PROPRIETARY & CONFIDENTIAL
60. AGENCY OVERVIEW
2010 AWARD WINS
Gold Award: Social Media
Gold Award: Video/Marketing Service
Platinum Award: Integrated Marketing Campaign
Integrated Communications for Business-to-
Business
PROPRIETARY & CONFIDENTIAL
61.
62. B2B Social Media:
Lead Generation and ROI for Brands
Hashtag: #SMWNY Follow @teamaffect
Sandra Fathi Katie Creaser
President, Affect Account Director, Affect
sfathi@affect.com kcreaser@affect.com
@sandrafathi @ksafrey
Editor's Notes
Introduction to myself. Introduction to Affect. Introduction to Audience. Agency vs. CorporateSM converts vs. doubtersSM users (for personal) vs. users for businessWhat SM has done for Affect
This is the journey. I like to know where I’m going. Already Social Media Curious?This is the logic to share with clients. Or the non-believers in your organization. Most objections come from lack of understanding. They haven’t been there. They haven’t done that. They don’t use it. Therefore, no one else is. They don’t know what they are missing – and you can’t blame them. They also don’t understand how to calculate ROI. We do. And many other marketing activities are not accountable in the way they want SM to be.
Twitter understands the power of their communityIn beta now with business offerings – Promoted Tweets, Promoted Trends and Promoted AccountsAlso, a business dashboard.
With traditional media coverage, there are clear indicators of ‘success’ and some ambiguous indicators. In social media, there are measurable, indisputable signs. However, you must put in tripwires, milestones and other markers along the path to prove the route to ROI.
With traditional media coverage, there are clear indicators of ‘success’ and some ambiguous indicators. In social media, there are measurable, indisputable signs. However, you must put in tripwires, milestones and other markers along the path to prove the route to ROI.
Whatever the company’s currency is – that’s revenue. Eyeballs for a publisher to hard currency for goods and services.
Introduction to myself. Introduction to Affect. Introduction to Audience. Agency vs. CorporateSM converts vs. doubtersSM users (for personal) vs. users for businessWhat SM has done for Affect