Numerous presenters at the Social Media Club of Hawaii shared their ideas on "what if" we connected the community, the businesses, and the tourism agencies suing social media to support and grow our visitors. I was the moderator and seeded the discussion with a few ideas of my own. Get links to the broadcast, the tweetstream, and the presenters here on my blog: http://www.barefeetstudios.com/2012/10/26/social-media-and-tourism-lets-talk-together/
A presentation given to Travel and Tourism professionals as at a seminar run by Blackpool and Lancashire Tourist Board (Feb 08). Social Media for the Travel and Tourism industry. An overview of the social media space and opportunities for harnessing communities in social space.
This is a talk on using social media as a tool for destination marketing shared with Hotel and Restaurant Management students of St. Michael's College in Iligan City on September 14, 2015.
A presentation I did for the Danish Direct Marketing Association (Huset Markedsføring) on 31/12/13 on the subject Social CRM. The presentation was a part of a day dedicated to CRM (CRM for en dag)
Numerous presenters at the Social Media Club of Hawaii shared their ideas on "what if" we connected the community, the businesses, and the tourism agencies suing social media to support and grow our visitors. I was the moderator and seeded the discussion with a few ideas of my own. Get links to the broadcast, the tweetstream, and the presenters here on my blog: http://www.barefeetstudios.com/2012/10/26/social-media-and-tourism-lets-talk-together/
A presentation given to Travel and Tourism professionals as at a seminar run by Blackpool and Lancashire Tourist Board (Feb 08). Social Media for the Travel and Tourism industry. An overview of the social media space and opportunities for harnessing communities in social space.
This is a talk on using social media as a tool for destination marketing shared with Hotel and Restaurant Management students of St. Michael's College in Iligan City on September 14, 2015.
A presentation I did for the Danish Direct Marketing Association (Huset Markedsføring) on 31/12/13 on the subject Social CRM. The presentation was a part of a day dedicated to CRM (CRM for en dag)
Social Media for Non Profits - Tapping into the motivations of The People to ...Ed Schipul
Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Talking Human, Speaking Social By Penina Rybak Penina Rybak
** My Presentation Slides for the WCEC Event 6/10/14 **
http://www.wcecnj.org/seminar-details.aspx?ClassID=848
Crafting a digital avatar with heart is a necessity, not a luxury, in today’s tech-driven, globally connected, uber-competitive, and fast paced startup culture. A successful entrepreneur in the iEra needs to rethink the definition of community. Especially women entrepreneurs. Why? Because we are particularly effective social media users who are biologically hardwired to appreciate its global reach and accessibility. Because we can use empathy and collaborative skills to make it work for us by networking and acting on our understanding of the human mind and how buyers buy. That’s why humanizing one’s digital avatar and “talking human” is crucial to the social communication and social technology process. Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different locales, industries, and venues. Thanks to technology, especially social technology, ecosystems are being defined and refined on an almost daily basis, thus promoting disruptive innovation and new opportunities.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
This presentation is for the RIT Social Media Class focusing on the Hospitality industry. The presentation discusses the current state of social media, how some of the existing channels are being used, shows real case study examples. The second part of the presentation tunes into a workshop showing how to use location based marketing tools such as Foursquare and creating engaging facebook pages with Shortstack.
Social Media for Non Profits - Tapping into the motivations of The People to ...Ed Schipul
Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Talking Human, Speaking Social By Penina Rybak Penina Rybak
** My Presentation Slides for the WCEC Event 6/10/14 **
http://www.wcecnj.org/seminar-details.aspx?ClassID=848
Crafting a digital avatar with heart is a necessity, not a luxury, in today’s tech-driven, globally connected, uber-competitive, and fast paced startup culture. A successful entrepreneur in the iEra needs to rethink the definition of community. Especially women entrepreneurs. Why? Because we are particularly effective social media users who are biologically hardwired to appreciate its global reach and accessibility. Because we can use empathy and collaborative skills to make it work for us by networking and acting on our understanding of the human mind and how buyers buy. That’s why humanizing one’s digital avatar and “talking human” is crucial to the social communication and social technology process. Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different locales, industries, and venues. Thanks to technology, especially social technology, ecosystems are being defined and refined on an almost daily basis, thus promoting disruptive innovation and new opportunities.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
This presentation is for the RIT Social Media Class focusing on the Hospitality industry. The presentation discusses the current state of social media, how some of the existing channels are being used, shows real case study examples. The second part of the presentation tunes into a workshop showing how to use location based marketing tools such as Foursquare and creating engaging facebook pages with Shortstack.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Using Social Media In Cross Media Direct Influence MarketingJeffrey Stewart
Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects. In this session, Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into 'traditional' cross-media campaigns. Attendees will leave this workshop with a much better understanding of where the future of direct marketing is headed and how the rules are changing.
Making The Most Of Your New Media BudgetMaxwell PR
Since more than 90 percent of travel planning is done online, having a compelling digital presence is essential for tourism brands. The challenge is making the most of finite budgets and staying on top of fresh strategies.
This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session
2010 Exhibitor Education Session Social Media Preso [Compatibility Mode]St. Nick Media Services
This presentation details the basics of what social media is, types of social media, ways insurance companies are using social media, and how technology or service providers can use social media to increase interaction with current and potential customers.
Click 001 A vocabulary activity with twittergbonamie
This is a very simple activity that uses the microblogging platform Twitter for a short vocabulary activity that students ideally do with their smartphone.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
4. Example: The Best Job in the World
• islandreefjob.com
• Advertising, Facebook &
Twitter, YouTube to create
buzz
• Job description: maintain
blog about Barrier reef
• Selection procedure:
YouTube
5. Overview
1. Introduction: where do we come from?
2. Who & What
3. Why (not) use social media (SM)?
4. Deadly sins
5. What can SM do for me?
6. Where to begin?
7. A few examples
8. What’s next?
7. Web 1.0
A Great Website!
• One site
Find
• Identify yourself information
on
hotel, events,
• One way communication …
• One to many relationship Book hotel Plan trip
• Pictures & low quality Web 1.0
customer
video activities
Contact Watch
people pictures
Watch videos
8. Web 2.0
The social web
• One site • Many webspaces
• Identify yourself • Identify your community
• One way communication • Interaction
• One to many relationship • One to one relationships
• Pictures & low quality • HD Multimedia: Bigger
video Stronger Faster
9. Web 2.0
The social web is all about …
• Many webspaces
Plan a trip: contact
hotel, find map, rent a
car, …
• Identify your community
• Interaction
Keep people informed Join traveller
with status updates
while travelling
communities &
exchange experiences
• One to one relationships
Web 2.0 • HD Multimedia: Bigger
customer
activities Stronger Faster
Share your pictures & Blog about
videos hotel, trip, excursion, …
Write reviews &
recommend
hotels, places
10. … Sharing!
A brand is no
longer what we
tell the consumer
it is – it is what
consumers tell
each other it is
(Scott Cook)
13. What?
• I’m eating a #donut
• I like donuts
• This is where I eat donuts
• Here’s a vintage photo of my donut
• My skills include donut eating
• Here’s a donut recipe
• Now listening to “Donuts”
17. 3. Why use social media?
Corporate POV
Social marketing eliminates the middlemen, providing
brands the unique opportunity to have a direct
relationship with their customers.
Bryan Weiner
CEO Digital Agency 360i
18. 3. Why use social media?
Corporate POV
• Connect with existing customers - Customer
service
Support
Complaints handling
Personal contact!
19. 3. Why use social media?
Corporate POV
• Connect with existing customers - customer service
• Find new customers!
Advertise to specific groups
Identifying new target groups
Your social network: your customers, your press
contacts
20. 3. Why use social media?
Corporate POV
• Connect with existing customers - customer service
• Find new customers!
• Financial
Fairly cheap to implement
21. 3. Why use social media?
Corporate POV
• Connect with existing customers - customer service
• Find new customers!
• Financial
• Technology
Easy
Clean (> spam / phishing)
No server maintenance, back-ups
…
23. 3. Why use social media?
Customer POV
• Before a trip
Give information about intentions
Do research, read up on other people’s experiences
Seek advice
• During a trip
Post status updates, pictures, videos
• After a trip
Create content across the web in multiple spaces
Share experiences
24. 3. Why use social media?
Customer POV
• Helping people = getting help
• Fun
• Easy
• Networking
• Connecting
25. 3. Why use social media?
Why not?
SM is not free!
• Individuals
– Time
– Hardware
– Technology
– Privacy
• Businesses
– HR
People & time
– Hardware
– Lack of total control
– Financial
ROI
28. The story …
August-Nov. 2009 Jan. 2012
Travel bloggers invited by McDonalds Commercial
Princess Cruises campaign to boost its image
#followmeatsea #meetthefarmers: ecological
issues
#McDstories: warm fuzzy
stories
29. Deadly sin 1
Thinking you can control SM
Hashtag = Bashtag
#followmeatsea #meetthefarmers #McDstories
“It will be really interesting to see
how all the travel writers handle
the “twethics” as we all know
that large cruise ships do HUGE
damage to the environment. It’s
the travel industry’s dirty
secret, isn’t it? (…) Cruising is
actually 7x worse than air travel
on C02 emissions”
31. Deadly sin 2
Being unprepared for negative SM
#followmeatsea #meetthefarmers #McDstories
@PrincessCruises did not even McD: immediate response!
prepare their own campaign
Prior to the cruise, could have #meetthefarmers was used twice
announced ecology issues, eg. #McDstories slightly longer
“We look forward to showcasing
our environmental efforts with an °#LittleThings
extensive behind the scenes tour
for bloggers!”
32. Deadly sin 3
Being deaf to the conversation
#followmeatsea #meetthefarmers #McDstories
@PrincessCruises: No Problem solved
reaction!
33. Deadly sin 4
Taking time to respond
#followmeatsea #meetthefarmers #McDstories
@PrincessCruises waited more Problem solved
than 48 hours!
34. Deadly sin 5
Getting lost in the heat of the moment
#followmeatsea #meetthefarmers #McDstories
@PrincessCruises: did not take Problem solved
emotionally charged
conversation out of the public
channel
36. 5. What can SM do for me & vice versa?
Blogs
Provide a steady stream of content: static pages,
dynamic news sections
SEO > Rank well on Google/Yahoo/Bing/…
Encourage interaction through commentary
Provide ind/businesses with an approachable
voice
Uwishunu - official tourism blog of Philadelphia
37. 5. What can SM do for me & vice versa?
Facebook
Some facts
Resp. 845 million / 483 million daily active users in Dec. 2011
If Facebook were a country, it would be the 3rd largest in the
world (after China & India)
38. 5. What can SM do for me & vice versa?
Facebook
Some facts
Feature awards, promos, special deals, contests, …
Customized landing page
39. 5. What can SM do for me & vice versa?
Facebook: some examples
40. 5. What can SM do for me & vice versa?
Facebook
Some facts
Feature awards, promos, special deals, contests, …
Customized landing page
Create apps, games, tweaks
'Like Us' = larger audience
Location based discounts for people who've checked in
Share pos/neg experiences
Use the FB communication model (friend/fan)
41. 5. What can SM do for me & vice versa?
Foursquare
Digital Punch Cards
Check-in Specials
Mayor specials
Secret Coupons
To Do Lists
Tips for other customers
Raffles
42. 5. What can SM do for me & vice versa?
Foursquare
43. 5. What can SM do for me & vice versa?
Tourism-focused communities
• TripAdvisor, WAYN, Matador Travel, Lonely Planet’s
Thorn Tree, Tripit, Tripwolf, TravelMole, …
• Loyal fan bases
• Exchange experiences, find deals/travel buddies, …
• Target an appropriate demographic
• Understand ongoing topics of interest to those
groups
44. 5. What can SM do for me & vice versa?
Twitter
• Some facts
– First billion tweets: 3 years, 2 months and 1 day
– Billion tweets Feb. 2012: 1 week
– Average number of new accounts per day between
Feb. 13 – March 12 2011: 460,000
45. 5. What can SM do for me & vice versa?
Twitter
• Some facts
• Schedule tweets (HootSuite, TweetDeck, Eggtweeter, ...)
• connect quickly with people looking for
recommendation/conversation around travel & tourism
• Tweet special deals, promos
• Answer queries
• Find people for your type of deal or your destination
• Tweet videos, pictures
• Tweet experiences
• Raise awareness
46. 5. What can SM do for me & vice versa?
Twitter
47. 5. What can SM do for me & vice versa?
YouTube
• Some facts
• + 100 million users
• Every minute, 10 hours of video is added
• PR: e.g. Jump to the beat
48. 5. What can SM do for me & vice versa?
YouTube
• Some facts
• PR
• Share pos/neg. experiences
49. 5. What can SM do for me & vice versa?
YouTube
50. 5. What can SM do for me & vice versa?
More tools
… are available here
53. 6. Where to begin? A few tips
Strategy
Decide on technology
Twitter / FB / 4SQ / Gmaps / Mobile technology / ...
Why are you using these tools?
To find friends? To seek advice? To find cheap hotels? To
boost sales? To complain about st? …
54. 6. Where to begin? A few tips
Strategy
Decide on technology
Start exploring & using social platform: 5 Stages
Creator (24%)
Critic (37%)
Joiner (59%)
Spectator (70%)
Inactive (17%)
Source: North American Technographics Empowerment Online survey, Q4, 2009
55. 6. Where to begin? A few tips
Strategy
Decide on technology
Start exploring & using social platform: 5 Stages
Corporate strategies:
• Join several social media technologies
• Identify your target market: find people on Twitter
lists, facebook groups. Which platforms do they use?
• Create content in these social media platforms
• lure people into buying your product
57. 6. Where to begin? A few tips
Technology: The Company Website
Be accessible to the world – translate your website
More information
Content disclosure
More information
Tourists are far from home--make sure your site is
mobile-friendly
More information site 1 – site 2
Make sure they can find you: provide good directions
More information
Learn about outside trends & tech that can affect how
visitors see your site.
58. 6. Where to begin? A few tips
Technology: Blog
blog publicity: online interaction & face-to-face
interaction
‘Marketing’ happens off the blog
Content is King
59. 6. Where to begin? A few tips
Technology: Facebook
1. Join interesting groups/pages
2. Create a FB profile
3. Create a group/page
Group Page
Apps None Most
Active outreach Post to Profile Post to Profile
Send Update to
Fans
Advertisements
Event invitations Invite members Invite fans
metrics None comprehensive
Control of Partial Yes
associations
60. 6. Where to begin? A few tips
Technology: Facebook group/page
1. Choose the creator carefully
2. Stay@Bruges vs Hotel Memlinc
3. Update often, but not too often
4. Content is King
5. Personalize: Create a custom tab & land with a splash!
61. 6. Where to begin? A few tips
Technology: Facebook landing page
62. 6. Where to begin? A few tips
Technology: Facebook group/page
1. Choose the creator carefully
2. Stay@Bruges vs Hotel Memlinc
3. Update often, but not too often
4. Content is King
5. Personalize: Create a custom tab & land with a splash!
6. Communicate with visitors
7. Beware of contests!
8. Use the wall to send a message to your fans
9. Loosen the reins
63. 6. Where to begin? A few tips
Technology: Facebook group/page
More information:
1. The unofficial Facebook Resource
2. Mashable
64. 6. Where to begin? A few tips
Technology: Twitter
1. Name your account
2. Personalize landing page
3. Follow!
Identify top twitterians
Identify hashtags
If interesting for your business, find local Tweeps with
LocaFollow
List of travel tweets in categories: wanderlisting.com
About followers …
65. 6. Where to begin? A few tips
Technology: Twitter
1. Name your account
2. Personalize landing page
3. Follow!
4. Tweet!
Further information
Twitter Etiquette
Twitter stat tools
66. 6. Where to begin? A few tips
Technology: YouTube
Individual corporate
• (Quality) short videos • Quality short videos
• User videos = authentic • not explicitly advertising
and thus highly credible • Quirky facts that
captivate viewer
• Contextual ads
67. 6. Where to begin? A few tips
Technology: Foursquare/GMaps
Interactive maps
user reviews, local businesses, activities, contact
details, etc.
Provide as much information as you can!
68. 6. Where to begin? A few tips
Technology: Foursquare/GMaps
69. 6. Where to begin? A few tips
Technology: Foursquare/GMaps
78. Sources
210 TV.com. Special: Becky McCray and Sheila Scarborough, visited on 1 Feb. 2012.
Asia Tech News for the World, How to promote Tourism through Social Media, visited on 5
Feb. 2012.
Blanchard, Olivier, Basics Of Social Media Roi, visited on 28 Jan. 2012.
Bosschem, Anthony. Talking Heads, There’s no ROI in social media, visited on 28 Jan. 2012.
Delobelle, Vanina. Social Media Strategy, visited on 25 Jan. 2012.
Lips, Katie. Social Media and Tourism 2.0, visited on 24 Jan. 2012.
North American Technographics Empowerment Online survey, Q4, 2009.
Paddock, Mark. Socialmediatoday. 9 Important Elements of a Social Media ROI
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Editor's Notes
This template can be used as a starter file for presenting training materials in a group setting.SectionsRight-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors.NotesUse the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production)Coordinated colors Pay particular attention to the graphs, charts, and text boxes.Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale.Graphics, tables, and graphsKeep it simple: If possible, use consistent, non-distracting styles and colors.Label all graphs and tables.
This is another option for an Overview slides using transitions.