Social media marketing services are becoming increasingly important for businesses. The document discusses how social networks have massive user bases, with Facebook having 665 million daily users and Twitter having 288 million monthly users. It provides statistics showing that spending time on social media can increase exposure and lead to new business. Examples are given of large companies like Ford and Kraft that have successfully used social media marketing. The document concludes by outlining three social media marketing plans for businesses that include setting up and maintaining presences on Facebook, Twitter, blogs, YouTube, Pinterest, Instagram and Vine.

1. Social Media Marketing Services

2. What’s the 411 On Social Media?
We’re living in a social and digital age where information is, more than likely, readily
available at your fingertips. With the help of technology and social networks it’s now
easy and fast to spread the word between mass audiences.
In this day and time, it’s rare to find a company or business that doesn’t market
themselves on some sort of social network. Why? Well because social networks aren’t
just for the younger generation anymore. In fact, the highest growing demographic on
Facebook happens to be in the 45 to 54 age group range. For Twitter, the fastest
growing rate is at 79% between users of age 55-64 years old. Facebook is at an high of
665 million users…PER DAY. Twitter has 288 million monthly users meaning that about
21% of the worlds population are using Twitter each month. That’s just the numbers for
two highly popular social media platforms. You can’t forget about how many people
access Youtube, Pinterest, Google+, Linkedin, blogs and more. Also, there are exclusive
mobile device social network platforms such as Instagram and Vine that are becoming
increasingly popular as well.
It’s almost impossible to escape social networks. They’ve now become a part of daily
life.

3. With That Being Said…
As you can see, social media networks are highly popular. They’re a place for
users to connect, share, and discover with many other users. So why not utilize
one of these platforms for your marketing.
Many companies have been and are catching on to the trend of social media
marketing because it is proving to be beneficial. According to a recent infographic
by TopWebDesignsSchools, 79% percent of marketers have integrated social media
into their traditional marketing strategies with Facebook reigning at the top of the
most important and Twitter following behind.
There are many reasons why social media marketing is becoming a part of companies
strategies. Those being that they increase exposure, increase traffic, provide a
market insight, build loyalty and relationships with fans, generate leads, develop
business relationships and more.
A study of companies that spent as little as 6 hours a week on social media
showed an increase in exposure. Another study showed that 62% of companies
that spent 40 plus hours a week earned new business. In fact, another study
indicates that 46% of online users rely on social media when making a decision.

4. Let’s Look at Examples
These aren’t made up numbers. They come from studies and actual evidence. As
we previously mentioned, it’s almost impossible to find a business that isn’t using
social media marketing. People use it personally so why shouldn’t brands or
businesses use it as well. It’s a way to interact and engage with customers on
another level.
For instance, Kraft Foods Inc used Facebook from the Tuesday before
Thanksgiving to the evening of the holiday to answer questions that consumers
posted on their timeline.
Zappos, the online shoe company, is one of the best social media users there are. They
use customer service online, have fan interactions such as fan of the week, engage
customers by questions, etc. They truly embrace the nature of social media.
Another prime example is Ford. Ford created a contest in 2009 and chose 100
entries out of thousands to drive the 2009 Ford Fiesta for a year. All they had to do
was promote the vehicle through Twitter, blogs, Facebook, video, events, etc. This
campaign was considered an alternative to traditional marketing and they even
launched another one for the 2014 Fiesta.

5. Small Businesses & Social Media
Now, all of the examples listed in the last slide
were for major corporations. However, that
doesn’t mean small businesses can’t
effectively use social media marketing. In fact,
it’s very important that they do as well. It’s
not meant to be a replacement for your
marketing but instead, weave it through and
integrate in all aspects of your business
strategies.

6. Now…What Most Dealerships Are
Doing/Did
Classic Dealership Facebook Story
At some point, someone thought they “needed”
to get a Facebook and set up a page or maybe
even a group (Groups are so 2009, btw). Then it
went something like this:
– Staff joined/liked Facebook page
– Someone uploaded old pictures they had laying around
– Add some videos to make it look cool
– Posted inventory, dealer specials, why buy from here style
messages
– 6 Months later, still under 200 fans
– Most likely, that was the end of that Facebook page...

7. But…Here’s the Right Way to Do It
The car industry relies heavily on visuals and trust. That’s why Facebook and
other social media platforms are important. One, it’s an area to provide
tons of visuals and two, you can build trust on social networks with
customers. How can you build trust with your customer? Simple.
Obviously by customer reviews, recommendations, etc but mainly… By
your content on your social media networks.
Content marketing in dealerships is key. Here’s another statistic number
for you, 78% of consumers say that a business that posts custom content is
interested in building a relationship with you. Post things that they can
relate to whether they be funny or informative, show pictures of your
dealership and cars, broadcast promotions or specials that you are
currently running, etc. More so, engage your customer through your
content and this will ultimately build your relationship with them.

12. Fuel Your Media is here to help you with your
social media strategy. We’ve done our
research, we’ve had our fair share of practice
and now we’d like to extend our services to
you.

13. We offer three comprehensive plans to help
you with your social media strategy. With each
plan, we will work towards these goals:
• More brand recognition and awareness
• Providing great customer service
• Drive leads and sales
• Keep your customers coming back

14. Quarter Tank
• Facebook
– Page Setup
– Daily Posts
– Interaction with Fans
• Twitter
– Page Setup
– Daily Tweets
– Interaction with Fans
• Analytics & insights provided to the client on a bi-
weekly basis indicating how selected campaign is
performing

15. Half Tank
• Facebook
– Page Setup
– Daily Posts
– Interaction with Fans
• Twitter
– Page Setup
– Daily Tweets
– Interaction with Fans
• Blog
– Page Setup
– Bi-weekly Posts
• Youtube
– Channel Setup
– Content Placement
– Tied to Facebook and Twitter
• Analytics & insights provided to the client on a bi-weekly basis indicating how
selected campaign is performing

16. Full Tank
• Facebook
– Page Setup
– Daily Posts
– Interaction with Fans
• Twitter
– Page Setup
– Daily Tweets
– Interaction with Fans
• Blog
– Page Setup
– Bi-weekly Posts
• Youtube
– Channel Setup
– Content Placement
– Tied to Facebook and Twitter
• Pinterest
– Page Setup
– Daily Pins
• Instagram
– Setup
– Instagram Help
– Tied to Facebook and Twitter
• Vine
– Setup
• Website Help
– Updates (Staff photos, logo,
graphic creation, etc.)
• Analytics & insights provided to
the client on a bi-weekly basis
indicating how selected campaign
is performing