Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
If you own a business or manage a brand, Social media is no longer an option - its a MUST. There's Facebook, Twitter, cover photos and graphics. Then, you have Periscope, Meerkat, YouTube, Snapchat and more to worry about. There is no true playbook on what networks to use, when to use them or what makes them effective for your business. Making sure your social media successfully lines up with your business' goals can seem daunting and time consuming. It doesn't have to be. With the right tools and techniques you can not only manage a cohesive Social media presence for your company but, you can also use it to grow and engage with your audience on a totally different level than before.
Presentation by: L. Danielle Baldwin (@LDBaldwin) and Lisa Sullivan (LSullivan)
SEARCH: Social Media, Marketing, Twitter, Facebook, Pinterest, Instagram, Periscope, Meerkat, LinkedIn, YouTube, Vine, Social Branding, Branding
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
Blooming Social Media Foundation Academy - understanding social mediaJim Rowe
The Foundation Social Media Academy was developed for those with very little experience of using social media for marketing in a business environment. It is intended to provide a basic understanding of the technologies, techniques and tactics required to see tangible results and also help develop the skills needed to deliver effective day-to-day Social Media Management.
If you own a business or manage a brand, Social media is no longer an option - its a MUST. There's Facebook, Twitter, cover photos and graphics. Then, you have Periscope, Meerkat, YouTube, Snapchat and more to worry about. There is no true playbook on what networks to use, when to use them or what makes them effective for your business. Making sure your social media successfully lines up with your business' goals can seem daunting and time consuming. It doesn't have to be. With the right tools and techniques you can not only manage a cohesive Social media presence for your company but, you can also use it to grow and engage with your audience on a totally different level than before.
Presentation by: L. Danielle Baldwin (@LDBaldwin) and Lisa Sullivan (LSullivan)
SEARCH: Social Media, Marketing, Twitter, Facebook, Pinterest, Instagram, Periscope, Meerkat, LinkedIn, YouTube, Vine, Social Branding, Branding
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
Blooming Social Media Foundation Academy - understanding social mediaJim Rowe
The Foundation Social Media Academy was developed for those with very little experience of using social media for marketing in a business environment. It is intended to provide a basic understanding of the technologies, techniques and tactics required to see tangible results and also help develop the skills needed to deliver effective day-to-day Social Media Management.
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
A RDA Illawarra (Leigh Jewiss) presentation on what Can Social Media Do For you for the Community of Practice - Digital Engagement, 8 February 2016. Hosted by Illawarra Forum
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
Social media marketing for non-profit organizations. Presented by Guest Speaker Lindsay McClelland at the University of Houston.
Social media is a key factor in the marketing strategy of non-profit organizations. By building a community through social media, brands reach their intended audience and gather donations in a less expensive way than other forms of advertising. The marketer can organize this through knowing your organization, planning ahead, keeping budget in mind, and maintaining relevant partnerships.
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
A RDA Illawarra (Leigh Jewiss) presentation on what Can Social Media Do For you for the Community of Practice - Digital Engagement, 8 February 2016. Hosted by Illawarra Forum
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
Social media marketing for non-profit organizations. Presented by Guest Speaker Lindsay McClelland at the University of Houston.
Social media is a key factor in the marketing strategy of non-profit organizations. By building a community through social media, brands reach their intended audience and gather donations in a less expensive way than other forms of advertising. The marketer can organize this through knowing your organization, planning ahead, keeping budget in mind, and maintaining relevant partnerships.
A live, nation-wide webinar presentation by Erika L. Forsythe of ELF Social Media and Marketing Communications in partnership with the US Small Business Administration.
Social Media and Small Business: Building From ScratchTheSocialMediaELF
Building influential relationships as the key to developing the Social Media community that is the foundation for your engagement and conversion to pull in new clients/students/customers.
Social Media for the Nonprofit: Convert Social Media Fans into ParticipantsTheSocialMediaELF
ELF Social Media & Marketing Communications Presentation. Helping the Arthritis Foundation Committee members understand how to increase their fan engagement and convert that enthusiasm into participants in the Jingle Bell Run.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
TechSoup Canada presents a webinar for
the Canadian Association for Community Living on
How to build an online community through social media channels, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.
This presentation is a basic overview of some of the most popular Social Media Networks. It gives you a good overview of the audiences of each and why they are important and how to come up with a solid Social Media campaign.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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1. Social Media Marketing
Sink or Swim?
Tips to consider before you jump in, if you're
treading water in the deep end, or even if
you're comfortably doing laps.
9. Question 3
What is the best time of day to post on
Instagram?
A. During the workday
B. After 9:00 PM
C. On the weekend
D. All of the above
10. Answer 3
D. All of the Above
Source:
http://searchenginewatch.com/article/2297158/How-123-Fortune-500s-Use-Instagram-Marketing-3-Tips-for-Success
http://www.clickz.com/clickz/news/2297417/how-fortune-500-companies-are-using-instagram-to-build-their-brands
http://mashable.com/2013/09/30/fortune-500-instagram/?utm_cid=mash-prod-email-topstories&utm_emailalert=daily&utm_source=newsletter&utm_medium=email&utm_campaign=daily
11. Question 4
What percentage of social media users are
more likely to purchase from a business
they are connected with?
A. 55%
B. 58%
C. 71%
D. 95%
12. Answer 4
C. 71%
Source:
The Small Business Guide To Social Media Mastery [INFOGRAPHIC]
http://socialmediatoday.com/1603731/small-business-guide-social-media-mastery
Posted by:
Tammy Kahn Fennell
13. Question 5
Which Social Network has the highest % of
regular use by small businesses?
Google+ YouTube Pinterest
Twitter LinkedIn
Facebook Instagram Flickr
Vine Reddit Orkut Tumblr
Foursquare Vimeo Yelp
14. Answer 5
LinkedIn 30%
Facebook 22%
Twitter 14%
YouTube 13%
Google+ 7%
Pinterest 3%
Source:
The Small Business Guide To Social Media Mastery [INFOGRAPHIC]
http://socialmediatoday.com/1603731/small-business-guide-social-media-mastery
Posted by:
Tammy Kahn Fennell
15.
16.
17. Have an on-line presence.
So, you want to use
social media tools to
market your product or
service to your audience?
Objectives?
Place Photo Here,
Otherwise Delete Box
Place Photo Here,
Otherwise Delete Box
Target
Audience
Demographics
Gender?
Age?
Income?
Education?
Industry?
Purchase
habits?
Place Photo Here,
Otherwise Delete Box
Place Photo Here,
Otherwise Delete Box
17
19. What social media tools would benefit my organization the most?
PLATFORM SELECTION
20. What tools will connect me
to my audience?
But first, where IS my audience?
20
21. Who uses which social media sites the most?
PLATFORM SELECTION
BASED ON DEMOGRAPHICS
22. Social Media Demographics
22
35 – 54
No Kids/6 Figures
65% male
College Educated
Business Connect
67% 18 – 29
46% growth
45 – 54
Women more
active
18 – 29
Urban
Education level varies
46% users log in
daily
23. Social Media Demographics
23
54% Female
67% < 35
48% College
67% No Kids
Less Parents
72% Female
Grad Educated
18-50
Caucasian
Rural
70% Male
Single
Well Educated
Techies
24. Social Media Demographics
24
100 hours of video
uploaded every
minute
58% Internet users
48% of Senior
Citizens on the web
43% of mobile
owners age 18-
29 are on it
Large African American
Population
42. Engage Your Audience with
Visuals
Social Media Clinic - Erika L. Forsythe, Presenter 42
43. Use a Call to Action
43
Similar posts,
within the same
month, both
with pictures,
similar number
of impressions.
Instructions
brought 4 x as
many Likes.
51. Loyal
Customers/
Clients/
Alumni
Audience
A.K.A. Your
Community
Converse
With
You
Converse
With Each
Other
Brand
Advocate
Recommends
You
52. Clinic
Community Discussion
• What social media channels are you using?
• What are your social media marketing
goals, audience (or community)
demographics, resources for time, content
& expertise?
• What type of content is working and
generating engagement? Not working?
• What keeps you from jumping in or
overwhelms you or is difficult to manage?
• What specific challenges have you run into?
55. References
Greenspoint [Demographic Cartoon]. 2013. Greenspoint.org
Retrieved March 3, 2014 from:
http://www.greenspoint.org/Demographics.shtml
Bard, Myrna. [The Social Web Photo]. 2012. www.igenii.com/
Retrieved March 3, 2014 from:
http://www.igenii.com/blog/Social%20Media/social-media/
Nica, Andreea. [Social Media Bandwagon Photo]. 2013.
http://socialmediastrategiessummit.com/Retrieved March 3, 2014
from: http://socialmediastrategiessummit.com/blog/3-tips-social-media-
for-social-enterprises/
56. References
Ohrt, Darryl. [The Yammer Billboard Photo]. 2011.
http://www.brandflakesforbreakfast.com/ Retrieved March 3,
2014 from:
http://www.brandflakesforbreakfast.com/2011/01/using-old-media-
to-bash-old-media.html
The Wishpond Blog (January 8, 2014). “Social Media
Marketing: Which platform is right for your business?”
business2community.com. Retrieved March 7, 2014 from
http://www.business2community.com/social-media/social-media-
marketing-platform-right-business-0735411#!yS5Ms/
Silverman, Matt (February 20, 2014). “5 YouTube Facts that
will surprise you.” mashable.com. Retrieved March 7, 2014
from http://mashable.com/2014/02/20/youtube-5-facts/
57. References
Schmoyer, Tim. February 14, 2013 “Debunking YouTube
Demographics Myths” reelseo.com. Retrieved March 7, 2014 from
http://www.reelseo.com/youtube-demographics-tip/l
The Wishpond Blog (January 8, 2014). “Social Media
Marketing: Which platform is right for your business?”
business2community.com. Retrieved March 7, 2014 from
http://www.business2community.com/social-media/social-media-
marketing-platform-right-business-0735411#!yS5Ms/
Silverman, Matt (February 20, 2014). “5 YouTube Facts that
will surprise you.” mashable.com. Retrieved March 7, 2014
from http://mashable.com/2014/02/20/youtube-5-facts/
58. References
Noff, A. (February 1, 2010). “Building a presence from
scratch on the Social Web.” Socialmedia.biz. Retrieved
November 14, 2013 from
http://socialmedia.biz/2010/02/01/hp-israels-psg-group-
gains-momentum-in-the-social-media-world/
• Willis, G. (October 8, 2013). “How small business can boost
success through social media.” [Video file]. Fox Business. The
Willis Report. Retrieved November 14, 2013, from
http://video.foxbusiness.com/v/2730842578001/how-small-business-
can-boost-success-through-social-media/
Dennis. [Expert Cartoon]. 2012. Actlikeaman.org.
Retrieved from
http://www.actlikeaman.org/master/expert/
Mershon, P. (January 18, 2012). “9 Small Business
Social Media Success Stories.”
Socialmediaexaminer.com. Retrieved November 14,
2013 from http://www.socialmediaexaminer.com/9-
small-business-social-media-success-stories/
59. References
Anthony, S. “A Day in the Life of Sifu Anthony (or any Small
Business Owner).”
Retrieved November 14, 2013,
from flowingzen.com/8729/a-day-in-the-life-of-sifu-anthony
• Hart, G. “Stop Selling & Start Succeeding.” Sales Du
Jour. Retrieved November 14, 2013, from
http://www.salesdujour.com/selling/stop-selling-and-
start-succeeding/
Lucy. (July 19, 2013). :6 ways to build community
around sharing platforms.” Unstash
Retrieved November 14, 2013, from
http://blog.unstash.com/6-ways-to-build-community-around-
your-sharing-platform/
60. References
How often should you post on your Facebook pages?
Jan Rezab
http://www.socialbakers.com/blog/147-how-often-should-you-post-
on-your-facebook-pages
How to Create a Social Media Strategy
Rachel Strella
http://socialmediatoday.com/rachel-strella/679466/how-create-social-
media-strategy
60
61. References
Secret Social Marketing Tips: Best Post Frequency
SocialBakers
http://www.socialbakers.com/blog/882-secret-social-marketing-tips-
best-post-frequency
How to Get Employees to Embrace Social Media
Stephanie Shkolnik
http://www.socialmediaexaminer.com/develop-your-internal-social-
media-structure/
61
62. References
Social Media Network Demographics: Where Should Your
B2B Start?
Sam Lowe
http://smallbusiness.yahoo.com/advisor/social-media-network-demographics-
where-b2b-start-174410029.html
Social Media Overload
a.s.a.p.r. Integrated Marketing
April 2012 Newsletter
62
63. References
How to Determine Which Social Media Network Fits Your
Business
Jayson DeMers
http://www.audiencebloom.com/2013/05/how-to-determine-
which-social-media-network-fits-your-business/
63
64. Social Media Clinic - Erika L. Forsythe, Presenter 64
References
• Solution Partner Spotlight: Safe & Effective
Social Media Messaging
− Cary Lee
− http://blog.hootsuite.com/effective-social-messaging/
• How Social Media Messaging Builds Your Brand
− Wildfire, a division of Google | 323 Fairchild Drive,
Mountain View, CA 94043 | 888.274.0929 |
www.wildfireapp.com | wildfire@google.co
− http://www.usric.org/uploads/1/8/4/1/18419537/b
uilding_a_brand_via_social_media.pdf
65. Social Media Clinic - Erika L. Forsythe, Presenter 65
References
• That Oreo Tweet Was Cool, But is Real Time
Marketing Worth the Hype?
− Alex Kantrowitz
− http://www.forbes.com/sites/alexkantrowitz/2013/
02/06/that-oreo-tweet-was-cool-but-is-real-time-marketing-
worth-the-hype/
• Why Microsoft Cannot Kill Used Games on the
Next Xbox
− Paul Tassi
− http://www.forbes.com/sites/insertcoin/2013/02/0
7/why-microsoft-cannot-kill-used-games-on-the-next-
xbox/
66. Social Media Clinic - Erika L. Forsythe, Presenter 66
References
• The Timing of Contextual Relevance on Social
Media
− Matthew Peneycad
− http://socialmediatoday.com/rgbsocial/1568476/ti
ming-contextual-relevance-social-media
###
Editor's Notes
Rippling Water
(Basic) Social Media Marketing Sink or Swim?
Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
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To change the layout of an existing slide, on the Home tab, in the Slides group, click Layout, then select the desired layout.
Other animated elements:
Any animated element you insert will begin after the slide transition and the background video has started.
Layouts with video effects:
The “(Green) Title and Content” and “(Purple) Title and Content” layouts are creating by using a color overlay on the video.
With the video selected, under Video Tools, on the Format tab, in the Adjust group, select Color and choose Teal, Accent Color 6 Light (third row, seventh option from left) or Periwinkle, Accent Color 5 Light (third row, sixth option from left).
Social Media
Social Media
Social Media
Social Media
Social Media
Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?
Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?
Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?
Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?
Video profile of a stylist
Exclusive, behind the scenes footage, Advance information
Coupons, exclusive discounts to events or other giveaways
Relate posts to current events, holidays, etc.
What are fans already thinking about?
Can you insert content into a heated conversation?
Give fans something to share or comment on
What content can you plan for and produce ahead of time to coincide with upcoming events or milestones?
Can you predict when a relevant conversation will emerge?
What is not on their mind and possibly irrelevant?
Individualized responses to audience posts.
Personalized (by name) responses to audience posts.
Answer questions with helpful information.
Increases the level of engagement
Send message this organization cares about individuals.