This document discusses social media marketing. It begins by defining social media and listing some major social media platforms like Facebook, Twitter, Google+, LinkedIn, and Instagram. It then discusses the history of social media and how it has evolved from letters and telegraph to today's platforms. Some key social media statistics and trends are also presented. The document also provides examples of how businesses can use social media for objectives like communication, customer service, research, reputation management, and sales. It concludes by presenting a case study of how a small business called Concept Women Footwear used social media successfully to increase their sales and customers.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
This eBook includes a collection of best practices for the top social media channels that content marketers use to reach their audiences, including examples of brands that have found social media success.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
This eBook includes a collection of best practices for the top social media channels that content marketers use to reach their audiences, including examples of brands that have found social media success.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
A group project of 6, Sookmyung W. University in Seoul, exchange students for our New Media Advertising class. This project is a digital recommendation for H&M Korea.
Social Media VOC Measurement for AirlinesMasood Akhtar
Here's some snippets from a recent econometrics piece for an airline operator. The operator has struggled for a number of reasons (internal and external). Now wanted to show more accountability for it's marketing spend.
Guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our Digital Marketing Diploma which will Start in February.
Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies.
كيف تسوق الدول لنفسها
ما معني ال Nation Brand
لماذا تسوق الدول لنفسها
نماذج ناجحة في تسويق الدول لنفسها
نموذج ترويج أستراليا للسياحة
نموذج ترويج دبي #MyDudai
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Using Social Media to Enhance Customer RelationsD.j. Heckes
DJ Heckes, CEO of EXHIB-IT! Tradeshow Marketing Experts and FullBRAIN Marketing teaches us how to listen, learn and engage with our customers and enhance customer relations using social media.
This is imfnd 2020 Free Calendar that you can download to keep your eyes on the most important National & International dates and events that you can plan on.
Download now FOR FREE
Professional Digital Marketing Diploma evening March.
Contact us & Visit us 28 Al-Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd
Thanks! Any questions? You can find us at Hello@imfnd.com
Hi guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our training programs in 2017.
Our CEO Abdelrahman Sleem speech talking about how to handle your crisis on social media and NewsJacking vs real time marketing tactics including different case studies.
Digital Marketing Fundamentals Training .
Training held on 31 May and covered :
> Marketing & Digital Marketing definition
> Marketing vs Advertising vs PR
> Digital Marketing Landscape
> Digital Marketing benefits
> Types of Digital Marketing
> Online advertising
> Google Analytic
> Social Media Marketing
> Content Marketing
> Email Marketing
> Mobile Marketing
imfnd , The first integrated marketing foundation in MENA region , specialized in marketing consulting, marketing campaigns & marketing training by professional experience & the most recent updated international materials.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Social media marketing fundamentals
1.
2. Social Media Marketing
• I. Definition, Terminologies, History,
Numbers & Trends.
Social Media Defined, Social Media
Types.
Social Media History.
Social Media Numbers.
Social Media Trends
3. Social Media Definition
In a Simple way Social media is any form of content, created
by users to be shared online via any social media platform,
Content can be: Video, audio, text or photos.
4. Types of social media
1. Facebook is a popular free social networking website that
allows registered users to create profiles, upload photos and
video, send messages and keep in touch with friends, family
and colleagues. According to statistics from the Nielsen Group,
Internet users within the United States spend more time on
Facebook than any other website.
5. 2. Twitter is a free micro blogging service that allows
registered members to broadcast short posts called
tweets. Twitter members can broadcast tweets and follow
other users' tweets by using multiple platforms and
devices.
6. 3. is Google's social networking project,
designed to replicate the way people interact offline more
closely than is the case in other social networking
services. The project’s slogan is “Real-life sharing
rethought for the web.”
7. is a social networking site designed specifically for
the business community. The goal of the site is to allow registered
members to establish and document networks of people they know
and trust professionally.
8. , is a fun way to share your life with friends through a series of pictures,
Just Snap a photo with your mobile phone, then choose a filter to transform the
image into a memory to keep around forever. From the previous we can conclude
that Instagram is an online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures and videos, and share
them on a variety of social networking platforms, Instagram was created by Kevin
Systrom and Mike Krieger, and launched in October 2010. The service rapidly gained
popularity, with over 100 million active users as of April 2012 and over 300 million as
of December 2014
9. is a video-sharing website headquartered in San
Bruno, California. The service was created by three former PayPal
employees in February 2005. In November 2006, it was bought by
Google for US$1.65 billion.
10. Uses Of Social Media for Business
Communicating
Use Social Media to communicate your marketing messages to prospects, current
clients or stake holders!
11. Uses Of Social Media for Business
Customer Service
Use Social Media to serve your customers, its fast and cost effective
12. Uses Of Social Media for Business
Consumer Research
Social Media provides cost effective, fast and direct consumer research
13. Uses Of Social Media for Business
Reputation Management
By Listening to online conversations and engaging social media users on the spot!
14. Uses Of Social Media for Business
Cause Sponsorship/Support
Businesses and individuals use the viral effect of Social Media to spread the word
about a cause they support or sponsor.
15. Uses Of Social Media for Business
Sales
Businesses of all sizes uses Social Media to drive sales or conversions!
16.
17. Social Media History
The roots of social media stretch far deeper
than you might imagine. Although it seems like
a new trend, sites like Facebook are the natural
outcome of many centuries of social media
development.
18. Social Media Before 1900
The earliest methods of communicating across great
distances used written correspondence delivered by
hand from one person to another. In other words,
letters. In 1792, the telegraph was invented. This
allowed messages to be delivered over a long distance
far faster than a horse and rider could carry them.
Two important discoveries happened in the last decade
of the 1800s: The telephone in 1890 and the radio in
1891.Both technologies are still in use today, although
the modern versions are much more sophisticated than
their predecessors. Telephone lines and radio signals
enabled people to communicate across great distances
instantaneously, something that mankind had never
experienced before.
20. By the 1980s, home computers were becoming
more common and social media was becoming
more sophisticated. Internet relay chats, or IRCs,
were first used in 1988 and continued to be
popular well into the 1990’s.
The first recognizable social media site, Six
Degrees, was created in 1997. It enabled users to
upload a profile and make friends with other
users. In 1999, the first blogging sites became
popular, creating a social media sensation that’s
still popular today.
21. Social Media Today
YouTube came out in 2005, creating an entirely new
way for people to communicate and share with each
other across great distances.
By 2006, Facebook and Twitter both became
available to users throughout the world. These sites
remain some of the most popular social networks
on the Internet. Other sites like Tumbler, Spotify,
Foursquare and Pinterest began popping up to fill
specific social networking niches.
43. What is Content Marketing?
• It is the process of using informative content or sometimes
informative content to retain and attract clients and position
your business as a trusted source in your industry
In other words, its offering your clients something useful instead of
chasing them with Sales pitches!
45. Why Companies Struggle with Content Marketing?
Two Common Reasons; Resources to create content Or Lack of
content ideas!! Now! How to Create Content?!
50. Use Spezify
Plug in a keyword and Spezify will collect images, tweets, FB
updates, articles or even products!
51. The 6 types of Content
Interactive Content
Imagine instead of buying tickets the normal way, you are able to select your match
on an interactive football stadium!
52. The 6 types of Content
User Generated Content
Allow your fans or website visitors to upload their own content!
53. The 6 types of Content
Video
Each second more than 60 hours of videos are uploaded to Youtube!
54. The 6 types of Content
Info graphics
Your infographic must present the data in an easy way or solve problems and be
based on real data
55. The 6 types of Content
Q & A Content
If you are on tight budget, Q & A content is the best solution. Answer the most
common questions about your industry, products or services!
56. The 6 types of Content
Contests
If you can’t be creative enough, ask people to generate content related to your
product or service to win the contest!
57. Social Media Marketing Case Study
How Social Media Works to solve small businesses problems and achieve business
goals
58. 1. Concept Women Footwear is a store specialized in selling high
quality women footwear with reasonable prices.
2. Concept Women Footwear also sells bags, scarves and women
accessories.
Concept Women Footwear – Situation Analysis
Internet Marketing Case Study
59. • “We need to increase sales as soon as possible or we will be
out of business in no time” Said Dr. Qotb the owner.
Concept Women Footwear – The Problem
Social Media Marketing Case Study
60. • Concept Women Footwear is located near City stars which
made sales so low and never made any online advertising
before.
• Facebook page had 75 fans only, all of them males & most
probably friends of the owner.
Concept Women Footwear – Problem Analysis
Social Media Marketing Case Study
61. • Females, located in Cairo.
• Age 18 to 40.
• Class B+
Concept Women Footwear – Customer Analysis
Internet Marketing Case Study
62. • Very Limited Marketing budget $1,500 over 12 months.
• One of the owners is a designer in a very known advertising
agency and a professional photographer.
• Partners are willing to participate in Social Media.
Concept Women Footwear – Resources Analysis
Internet Marketing Case Study
63. • Micro Campaigns on Facebook for Seasonal Sale periods and
special promotions for Facebook fans Only.
• Special Training for partners on Facebook Page Management.
• Develop applications for Online sales and start home delivery
service to extend regional reach!
Concept Women Footwear – Solution
Social Media Marketing Case Study
67. • Facebook Fan page with more than 91,000 fans
• 99% fans are of the targeted segment
• Increased sales by 72%
• Online Sales makes at least 4 orders per day!
Concept Women Footwear – Results
Social Media Marketing Case Study
68. It is simple, your leads and customers are online.
Social Media Strategy
Why it is important?
69. 1. Plan your strategy
To begin you may want to focus on a few goals of your marketing
strategy;
• Position yourself as an expert.
• Lead generation
A key point is to communicate your strategy to everyone in the
organization and get them on board!
How to get Started?
Social Media Strategy is an extension of the overall marketing
strategy
70. 2. Do your research
Locate where your leads or customers spend most of their time;
A key point is to do your Keyword Research!
How to get Started?
Social Media Strategy is an extension of the overall marketing
strategy
71. 3. Listen to conversation
Listen to conversation to know your leads and customers needs
and problems!
A key point is to use the right listening tools
How to get Started?
Social Media Strategy is an extension of the overall marketing
strategy
72. 4. Set your Guidelines
IBM Social Media Guidelines:
Don't pick fights, be the first to correct your own mistakes, and don't alter
previous posts without indicating that you have done so.
IBM's brand is best represented by its people and what you publish may
reflect on IBM's brand.
A key point is to not prevent your employees of their human touch
How to get Started?
Social Media Strategy is an extension of the overall marketing
strategy
73. • Use blogging to position your company as an expertise house.
• Use landing pages to capture leads.
• Integrate Email Marketing with your social media assets.
• Engage in conversation on twitter by following hash tags.
• Be responsive and apologize if you make any mistakes.
• Integrate your various social assets for maximum effect.
• Push and pull content from your different social assets.
• Calculate your ROI on Leads, not sales!
Tips
75. Most viewed content on Youtube:
1. How to Videos
2. Product reviews
3. Funny videos
4. Commercials
5. Interviews
Youtube Marketing - Content
Youtube is considered to be the second Largest Search Engine
76. 1. Title: Include relevant, most searched Keywords with a strong
call to Action
2. Description: Write a compelling description and include a link to
a specific & related landing page.
3. Tags: Use relevant keywords
4. Replies: Reply to popular/related videos in your industry
Youtube Marketing – How to get Found?
Every Second, 60 hours of videos are uploaded to Youtube!
77. Youtube Marketing – Use Linked Tube
Include a link inside your video to generate traffic to your website
78. Youtube Marketing – Types of Youtube Channels
Brand Channels provides maximum Customization Options
Free: Available for everyone.
Partner: Available only for
accepted applicants.
Brand : Available only for
brands that commits to a
minimum media spending
on YouTube.
79. Youtube Marketing – Tips
Push your YouTube content to your various Social Assets
1. Use a custom back ground image for your channel
2. Write a complete Bio
3. Always use your company name as a tag
4. Add your website URL (Or maybe facebook page)
5. Use Google analytics when possible to track how users treat your
page
81. Twitter Marketing – Optimizing Your Profile
If your business name is taken, use _
82. Twitter Marketing – Optimizing Your Profile
Remember the 140 characters limit
83. Twitter Marketing – Tips
1. Pull content from your various online assets
2. Don’t get too personal
3. Don’t use poor grammar
4. Don’t engage in fights or fruitless arguments
5. Be responsive
6. Post related & useful content,don’t talk only about your company
7. Help people and solve their problems
8. Don’t sell on twitter
84. Twitter Marketing – Tools
Bit.ly
URL Shortener with built in analytics.
Hoot suite
Schedule your tweets
Monitor mentions
Assign tasks for different users
Follower wonk
Search users by interests and locations
Who follows whom
See who users follow and followed by
Twt Q Pon
Create coupons for twitter users only
Twt Poll
Create polls for twitters users only
85. Social Media Monitoring – Free Tools
Use a combination of Google alerts and iGoogle to make your free
social media monitoring Platform
86. Social Media Monitoring – Free Tools
Go to Google.com/alerts and plugin all your keyword groups, use “
” for key phrases!
87. Social Media Monitoring – Free Tools
Social Mention Provides Sentiment Analysis and Social Media
Monitoring
88. Social Media Monitoring – Free Tools
Social Mention Provides Sentiment Analysis and Social Media
Monitoring
90. Twitter Case Study – Naked Pizza
Situation Analysis
Naked Pizza is based in New Orleans, it’s mission is to produce natural
and healthy pizza from whole food ingredients
It all started when an investor in the company advised one of the co-
founders to sign up for twitter
91. Twitter Case Study – Naked Pizza
Objectives
Their main objective was to form a local tribe of healthy food lovers
and to cut down on direct mail costs who proved to be an ineffective
and aging marketing technique.
92. Twitter Case Study – Naked Pizza
Objectives
Their main objective was to form a local tribe of healthy food lovers
and to cut down on direct mail costs who proved to be an ineffective
and aging marketing technique.
93. Twitter Case Study – Naked Pizza
Strategy
Naked Pizza signed up for Twitter with a strategy of running special
promotions for their Twitter followers Only
Naked Pizza used local Hash tags and #pizza to get known at the
beginning
94. Twitter Case Study – Naked Pizza
Results
The company’s first twitter promotion resulted in 15% increase in sales
and over 90% new customers
After just 2 months twitter made a new sales record for naked pizza
(68%)
Naked Pizza even removed its “Call us” billboard to replace it with a
“Follow us on Twitter for specials”
Naked Pizza installed a computer in their store to invite customers to
sign up for twitter and follow them!
96. YouTube Marketing – Case Study
Back Ground
Blend Tec is a mixers manufacturing company.
It all started when their marketing manager knew that
the company CEO use card boards to test product toughness.
The marketing manager convinced the CEO to invest less than $100 in
supplies and took a video of him mixing card boards in the company
break room!
97. YouTube Marketing – Case Study
Strategy
Posting Videos on YouTube blending hot products like: iPads, Chrome
Books and iPhones!
Staying Up to date, by posting videos of blending Valentine flowers
and chocolates on Valentine’s Day!
98. YouTube Marketing – Case Study
Objectives
Blend Tec main objective was to increase the brand awareness for the
mixers line
99. YouTube Marketing – Case Study
Results
After uploading 117 videos, mixing products like Iphones and chrome
laptops! Their subscribers reached over 411,000 and their sales
increased by 700% over 3.5 years!