Social media provides opportunities for businesses to build relationships through platforms like Facebook, Instagram, and Twitter. To effectively utilize social media, companies should analyze existing media strategies, choose appropriate platforms based on demographics, and implement a timeline that includes regular posting, measuring engagement, and making adjustments. Key aspects of success include engaging customers through conversations on Facebook, creative campaigns on Pinterest and Instagram, and using influencers to create high engagement on Twitter. Proper measurement tools allow companies to analyze metrics and insights to improve strategies.
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
Generate MORE Quality New Cosmetic and Dental Implant Patients With These 10 ...Ken Newhouse & Co.
Generate MORE Quality New Cosmetic and Dental Implant Patients With These 10 Facebook Campaigns:
Ramp Up Your Dental Web and Social Media Marketing Programs By Using These Amazing Facebook Campaigns Created By The World’s Most Successful Companies
Growth Hacker Central let's you peek behind the curtain where we'll reveal what the top companies and social media marketers are doing to promote their businesses, and I’m going to show you how you can utilize these same principles to grow your dental practice faster than you thought possible.
The results of these campaigns have been fantastic, and you too can get in on the “giving” side of social media while still profiting from your campaigns.
Remember you have to spend a little money to make a lot of money, and this has never been truer than with social media. What is the importance of using social media? We have discussed in prior blogs how your SEO can be souped up by getting lots of Retweets, FB “Likes”, Google+ Reviews, Pinterest “Pins” etc… But more importantly, to grow your practice FAST, you need to build virality into your online efforts.
Generate MORE Quality New Cosmetic and Dental Implant Patients With These 10 Facebook Campaigns is the definitive guide for improving Dentist SEO, Dental Marketing and your Dental Web Marketing programs - brought to you by Growth Hacker Central - www.growthhackercentral.com/blog.
You can also download The Definitive Guide To Dental Marketing Success With Facebook by visiting:
www.growthhackercentral.com/free-guides
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
Twitter has become the cornerstone of successful social media and communication strategies. One company that has embraced Twitter is Southwest Airlines.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
So much internets, so little time!
All you need to know about the oh-so-trendy photo-sharing social network, Pinterest to sell it to your clients in 28 slides.
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
Generate MORE Quality New Cosmetic and Dental Implant Patients With These 10 ...Ken Newhouse & Co.
Generate MORE Quality New Cosmetic and Dental Implant Patients With These 10 Facebook Campaigns:
Ramp Up Your Dental Web and Social Media Marketing Programs By Using These Amazing Facebook Campaigns Created By The World’s Most Successful Companies
Growth Hacker Central let's you peek behind the curtain where we'll reveal what the top companies and social media marketers are doing to promote their businesses, and I’m going to show you how you can utilize these same principles to grow your dental practice faster than you thought possible.
The results of these campaigns have been fantastic, and you too can get in on the “giving” side of social media while still profiting from your campaigns.
Remember you have to spend a little money to make a lot of money, and this has never been truer than with social media. What is the importance of using social media? We have discussed in prior blogs how your SEO can be souped up by getting lots of Retweets, FB “Likes”, Google+ Reviews, Pinterest “Pins” etc… But more importantly, to grow your practice FAST, you need to build virality into your online efforts.
Generate MORE Quality New Cosmetic and Dental Implant Patients With These 10 Facebook Campaigns is the definitive guide for improving Dentist SEO, Dental Marketing and your Dental Web Marketing programs - brought to you by Growth Hacker Central - www.growthhackercentral.com/blog.
You can also download The Definitive Guide To Dental Marketing Success With Facebook by visiting:
www.growthhackercentral.com/free-guides
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
Twitter has become the cornerstone of successful social media and communication strategies. One company that has embraced Twitter is Southwest Airlines.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
So much internets, so little time!
All you need to know about the oh-so-trendy photo-sharing social network, Pinterest to sell it to your clients in 28 slides.
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
Corvus® Corn Herbicide provides season-long control with crop safety on varying soil types. With Corvus®, there are season-long benefits whether applied pre-emergence or early postemergence to battle resistent weeds in corn crops.
For more information visit:
http://www.bayercropscience.us/products/herbicides/corvus/
"At just 5.6 fl oz/A, Corvus® herbicide consistently delivers one-pass control of grass and broadleaf weeds in corn.
Learn more here:
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Boost your new travel business with social mediaBruce Martin
Originally created for an international tourism student study programme, this presentation provides essential advice and tips on how to build and deliver a killer social media strategy for businesses in travel and beyond.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
The Big Social Media Brand LookBook via MarketoFlutterbyBarb
The Big Social Media Brand LookBook via Marketo. Social Media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored update on LinkedIn, or your Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way.
A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
6 Ways to Get the Best Out of Content MarketingSimplify360
Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.
Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.
Secrets to Converting Customers Using Social MediaMatt Siltala
Andy Melchior slide deck for his presentation at The Profit Experts Symposium. And covers the following in depth: Pinterest, Yelp, and Content Marketing.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. SOCIAL MEDIA IS THE NEW WORD
OF MOUTH
Building relationships through Facebook, Instagram
and Twitter
2. Social Media Timeline
Analyze Existing Media
Analyze Competitors Media
Study Demographics for social media sites.
Pick social media sites/strategies
Analyze Resources
Implement
Measure
4. Facebook for businesses
Step 1: Create your Page
Facebook Pages are a simple, free product for businesses to
create a Facebook presence and connect with new and loyal
customers.
Add content
Include important information such as your
location, links, hours, photos, or menus so that people can get
to know your business
Claim your Place
Connect your physical store location to your Page by claiming
your Place so people can find you and check in
Invite your customers
Invite current and new customers to like your Page, and
promote it with in-store signs, flyers, emails, and website links
Promote your Page on your website by adding a Like button
where people can engage with your Page and share it with
friends.
5. Facebook for Businesses
Step 2: Engage your customers
Join the conversation
Use your Page to post regular updates about your business and
provide exclusive offers to generate comments and drive
engagement
Build deep relationships
Get to know your fans and make people feel at home by responding
to their comments in a predictable, timely way
Gain valuable insights
Learn how your audience is interacting with your Page and make
adjustments to increase engagement
Give people a reason to check your Page often, and provide rich
content for them to interact with and share. These organic actions
that people take with your Page create powerful stories that drive
word of mouth for your business.
6. COMPANIES DOING IT RIGHT - FACEBOOK
M&Ms
Oreo
Have encouraged users to pick the colors of the new
M&M packets
Creative marketing campaigns with daily cookies linked
to pop culture
The Graubunden Tourism board
Invited people to become fans and posted their photos
on the office bulletin board. They got 16,000 fans
7. Twitter History
Microblogging
- Publication and
dissemination online of a line or two of
information
Started by Evan Williams, Jack
Dorsey, Noah Glass and Bix Stone
Twitter's origins lie in a "daylong
brainstorming session" held by board
members of the podcasting company Odeo
Started in March 2006.
Tweets are text-based posts of up to
140 characters displayed on the author's
profile page and delivered to the author's
subscribers who are known as followers
8. COMPANIES DOING IT RIGHT - TWITTER
NASA
Arsenel Football Club
NASA they use influencers to create high engagement, ―We
try to engage influencers. We tweeted a happy birthday to
Star Trek’s Leonard Nimoy, engaged with Tom Hanks reliving
the making of the film Apollo 13 and were also engaged and
got retweeted by Justin Bieber (who has over 36 million
followers)
For Arsenal it’s all about connecting fans to the teams and
players. It’s also about monetization, ―I would say that of
course, if you reach and engage fans – that has long term
financial benefit. But I’m primarily trying to connect with the
people who love the Arsenal Football Club
―Most brands have fallen into the trap of using Twitter for
push marketing: broadcasting messages and expecting
to influence customers with little to no listening or
community building,‖ says Nestivity founder and
president Henry Min.
9. FourSquare
Foursquare is a privately held company, and is headquartered in New
York, New York. The company was launched on March
11th, 2009, and has only thirty-two employees.
The concept is simple. When you go out, check in. It’s as simple as
that. The point of foursquare is to check in when you go to
locations, mainly businesses. So, for example, I go to the local coffee
shop, say it’s a Starbucks Coffee Company. I get there, I check in
telling all of my friends where I am.
With each check in you can add unique content. It is highly
recommended that you add unique content with every check in. The
main reason you want to add content is to add value to your
audience. If you check in at Starbucks that does your friend list no
good. But if you check in, are meeting a buddy from work, and are
ordering a tall Pike Place coffee, tell us.
Foursquare does allow you to link your check in to Twitter and
Facebook
http://www.socialmediaexaminer.com/foursquare-marketing-tips/
10. FOURSQUARE TIPS
Use and promote local updates like food truck
movements
Offer Specials/Discounts
Add tips about your business and others to build
community
Create a FourSquare page
Use FourSquare lists
Add PlugIns to your website
Create badges for people to use
Have ―Check In Here‖ signs at your location
11. Pinterest
Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.
Users can browse other pinboards for inspiration, 're-pin'
images to their own collections or 'like' photos.
Development of Pinterest began in December 2009, and the site
launched as a closed beta in March 2010. The site proceeded
to operate in invitation-only until 2012
The site has been popular with American women and, in 2012, it
was reported that 83% of the U.S. users were women
In Britain, however as of March 2012, 56% of the users were
male and their age profile was different too, being about 10
years younger than in the U.S., where the age range was
typically 35-44
12. Using pinterest
A pin is an image added to Pinterest. A pin can be a dded from a
website using the Pin It button, or you can upload images from
your computer. Each pin added using the Pin It button links
back to the site it came from.
A board is a set of pins. A board can be created on any
topic, such as Cool Posters, Recipes For Dinner, or Wishlist.
You can add as many pins to a board as you want.
Pins can be found in a variety of places
By seeing them on other Pinterest boards, and
―repinning‖ them to your own board
By finding a webpage with a graphic and either copying
the URL to the ―pin it‖ dialogue box or clicking the ―pin it‖
button on your shortcut toolbar
By uploading a file from your computer
13. COMPANIES DOING IT RIGHT - PINTEREST
Whole Foods
Whole Foods keeps 54 boards, with topics ranging from
straight culinary (―Eat Your Veggies‖) to kitchen-related
(―Super HOT Kitchens‖) to more lifestyle-centric (―We’re
Used to Reusing!‖). All the boards fit within the Whole
Foods brand, amplifying it to followers as well as casting
a wider net to those who will find the company’s pins
interesting.
The Lesson: Take a page from Whole Foods and think
outside the obvious when it comes to pin topics. If
you’re an automotive manufacturer, pin more than
cars, for example. Think also about topics that fit with
your brand’s aesthetic and values:
travel, luxury, affordability, etc. The broader your
topics, the broader the audience you can reach—just
make sure the topics fit with your brand.
14. COMPANIES DOING IT RIGHT - PINTEREST
Bare Minerals
With the launch of new products, Bare Minerals hosted
what it called the ―Pin It to Win It‖ contest. Users could
enter to win one of 10 $50 gift cards or the grand prize
of one $500 gift card simply by following the
brand, setting up a themed board following the
company’s directions, and tagging its pins with
#BareMinerals and #READYtowin.
The Lesson: Contests are powerful on Pinterest. Use
them to generate user pins, broaden your reach
online, and create more engaged fans. As Bare Minerals
shows, the prizes needn’t be extravagant—but they do
need to be something followers want.
15. Instagram
Instagram is a free photo-sharing program and social network that was
launched in October 2010. The service enables users to take a
photo, apply a digital filter to it, and then share it with other Instagram
users they are connected to on the social network as well as on a
variety of social networking services. Instagram currently has 100
million registered users.
A distinctive feature is that it confines photos to a square shape, similar
to Kodak Instamatic and Polaroid images, in contrast to the 4:3
aspect ratio typically used by mobile device cameras.
Instagram was initially supported on iPhone, iPad, and iPod Touch; in
April 2012, the company added support for Android camera phones
running 2.2 (Froyo) or higher
In its largest acquisition deal to date, Facebook made an offer to
purchase Instagram (with its 13 employees) for approximately $1
billion in cash and stock in April 2012
By May 2012
Each second, 58 photos were being uploaded
Each second, a new user was being gained
The total number of photos uploaded (since inception) was more than
one billion
16. COMPANIES DOING IT RIGHT - INSTAGRAM
Sharpie
Forever21
Posts photos from their photogs all over the world
Oreo
Uses Instagram to post photos of potential outfits
National Geographic
Uses Instagram to post photos of drawings done with a
Sharpie
Had a contest where people could tag photos #CreamThis or
CookieThis
DoubleTree Hotels
Held sweepstakes themes to align with key time frames for
the hotels like summer and holiday travel as well as create
awareness for pet friendly hotels with a pet themed
promotion. Also used toannounce new hotel openings as well
as feature hotel/city destinations.
17. Mobile Marketing: Stats
●
●
●
●
There are now 1.2 billion mobile Web users worldwide, based on
the latest stats for active mobile-broadband subscriptions
worldwide; Asia is top region.
75% of marketers are planning to add mobile to their marketing
mix according to Forrester Research.
M-commerce is predicted to reach US$119 billion in 2015, Japan
remains king. Top m-commerce retailers globally include:
Taobao, Amazon and eBay. The US m-commerce market will be
US$31 billion by 2016.
1 in 8 mobile subscribers will use m-ticketing in 2015 for
airline, rail and bus travel, festivals, cinemas and sports events.
18. Mobile Marketing: Stats
●
●
●
●
The growth of the iPhone was 10 times faster than the growth of
America Online. (Source: Nielsen)
It takes 26 hours for the average person to report a lost wallet. It
takes 68 minutes for them to report a lost phone. (Source: Unisys)
There are 6.8 billion people on the planet. 5.1 billion of them own
a cell phone, but only 4.2 billion own a toothbrush. (Source:
Mobile Marketing Association Asia)
In some countries, there are more mobile subscriptions than there
are people. (Source: Mobile Marketing Association) (How can this
be? It’s because some people own more than one mobile phone.)
19. Mobile Marketing: Stats
It takes 90 minutes for the average person to respond to an email. It
takes 90 seconds for the average person to respond to a text
message. (Source: CTIA.org)
●
70% of all mobile searches result in action within 1 hour. (Source:
Mobile Marketer)
●
Mobile coupons get 10 times the redemption rate of traditional
coupons. (Source: Borrell Associates)
●
There are more mobile phones on the planet than there are TVs.
(Source: Jupiter)
●
91% of all U.S. citizens have their mobile device within reach 24/7.
(Source: Morgan Stanley)
●
20. SOCIAL MEDIA ANALYTICS
1.
2.
3.
The rule that is often referenced in this regard is the 90/10
rule, so if you have $100 to spend on analytics, spend $10 on
reports and data, and $90 on paying someone to filter through
all of that information.
Web analytics is a three-tiered data delivery and analysis
service for small and big businesses.
The first is the data itself, as it measures the traffic, page
views, clicks and more for both your website and for your
direct competition.
The second is what you do with that data, or how you are
able to take the information gathered via these services and
apply it to your customers, whether new or existing, to make
their experience meaningful and better.
And the final tier is how it all circles back together to meet
your overarching business objectives, not just online but
offline as well. Data by itself is a great way to see how you
are performing, but without applying what you’ve learned, it
has little use.
21. Facebook Insights
Facebook Insights provides Facebook Page owners and Facebook
Platform developers with metrics around their content. By
understanding and analyzing trends within user growth and
demographics, consumption of content, and creation of
content, Page owners and Platform developers are better
equipped to improve their business with Facebook.
To see metrics on your Facebook Page or Platform
application, go to the Insights Dashboard. Only Page
administrators, application owners, and domain administrators
can view Insights data for the properties they own or administer.
To view comprehensive Insights on your specific Page, Platform
application or website, click on the corresponding item on the left
navigation bar.
Insights is a free service for all Facebook Pages and Facebook
Platform application and websites. In addition to the Insights
Dashboard, data is also available through the Graph API. To
learn more about the Facebook Platform and Graph API, visit the
Platform and Developer Support help pages.
24. Analytics – Measurement Tools
Twitter Analytics
TweetReach https://tweetreach.com/
Who is reading your tweets? How is it being shared? What is the
measured impact of what you’re putting out there? TweetReach is a social
analytics tool that helps you capture this valuable information.
Twitalyzer
Measure your impact, engagement, and influence on Twitter with this tool.
They offer three plans, depending on your needs, Individual, Business and
Agency, all at a very reasonable price. They do offer their three most
popular reports for free, so just connect your Twitter account and start
Twitalyzing.
SocialBro
Manage and analyze your Twitter account with SocialBro. This tool gives
you detailed information about your Twitter community so that you can
interact with followers more efficiently and garner the best results.
25. Analytics – Measurement Tools
Pinterest Measurement
Curalate
Use Curalate's service for enterprise-level Pinterest
analytics. Your brand will learn about its most engaged
followers and be able to join the conversation by
accessing Curalate's consolidated communication tab.
You'll be able to strategize existing Pinterest
campaigns and future content by identifying trends of a
viral nature.
Pinerly
On Pinerly, launch "campaigns" by linking your pins to
analytics tools, which measure clicks and reach. Then
compare selected campaigns against one another.
Plus, interact with a graph that measures engagement
over time. It's a helpful way to judge the impact of
certain types of content.
26. Analytics – Measurement Tools
Multiple Platforms
SocialMention
Track and measure who is talking about you, your company, your product, or
any topic related to your industry. SocialMention pulls data from hundreds of
social media services to give you the most accurate, real-time information.
Hootsuite
Hootsuite is a web-based dashboard that allows you to monitor multiple
social networks in one place. You can collaborate with fellow
employees, schedule messages, and assign tasks to your team. It’s
particularly great for managing multiple accounts on the same platform. This
is one of my personal favorites.
Buffer
Buffer makes it super easy to share any page you're reading. Keep your
Buffer topped up and we automatically share posts for you through the day.
27. TIPS FOR BUILDING YOUR BRAND
Develop a strategy
Make someone responsible – Someone you trust
Personal Communication – Answer their
posts, have a conversation
Treat your fans like VIPs. Share special info with
them
Ask questions to invite conversation
Tell them what you want from them – Share, like?
Humanize your brand – Show pictures, posts from
real people
Always be transparent