The 3rd edition of "Social Media: what's going on?". 2011 trends on social media, insights. This presentation is used as an introduction to digital marketing in the era of Social Web.
Author: Laurent François aka lilzeon
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Youth Communication and Privacy in the Social Media AgeNathan Wright
"Youth Communication and Privacy in the Social Media Age" presentation given at the American Library Association's youth privacy conference in Chicago on March 24, 2011.
This document discusses the negative effects of social media that have become more prominent. It begins by highlighting how social media has negatively impacted people's behavior by causing them to constantly focus on their mobile devices rather than engage with their real-world surroundings. The document then analyzes ten serious consequences of social media for modern society, such as addiction, security issues, economic deficits, and more. It concludes by proposing ways to address these problems, including promoting concepts like "Slow Tech" that encourage more mindful social media use.
Whenever I get asked what my favorite book is, I always reply The Pirates Dilemma.
The book tells the story of punk, disco, hip-hop, graffiti, and how modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.
It’s truly fascinating.
And when you look back, you can see the origins of the current social media revolution can be traced as far back as the 70’s (if not even further).
Back in the 70’s punk was the start of a revolution. Now, the only things that have changed are the platforms and the ease at which we can connect and create.
Here’s the history of social media: how it all started, why Facebook rose to #1 (and why it might not stay that way) and some bold predictions on where it’s all heading.
Using Social Media In Cross Media Direct Influence MarketingJeffrey Stewart
Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects. In this session, Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into 'traditional' cross-media campaigns. Attendees will leave this workshop with a much better understanding of where the future of direct marketing is headed and how the rules are changing.
Technology has significantly changed how people live and interact in recent years. Social media in particular has profoundly impacted daily life in several key ways: (1) People now get much of their news from social media sources recommended by friends rather than traditional media outlets; (2) Small businesses can now market and promote themselves through social media with little money; (3) People increasingly meet new friends and make connections through shared interests on social media. While technology opens up opportunities, it also enables new risks that must be addressed to ensure technology benefits humanity.
What are memes? What is their purpose? How have they developed? Memes are the main driver for the evolution of human societies and are way more than funny pics, aka Internet memes.
1) The document discusses various internet memes and how they spread, including lolcats, Rickrolling, advice animals, and rage guy.
2) It notes how sites like 4chan helped popularize many memes through traditions like "Caturday" and the sharing of amusing images.
3) The document examines the role of social networks like Facebook and Twitter in driving the majority of social sharing online today.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Youth Communication and Privacy in the Social Media AgeNathan Wright
"Youth Communication and Privacy in the Social Media Age" presentation given at the American Library Association's youth privacy conference in Chicago on March 24, 2011.
This document discusses the negative effects of social media that have become more prominent. It begins by highlighting how social media has negatively impacted people's behavior by causing them to constantly focus on their mobile devices rather than engage with their real-world surroundings. The document then analyzes ten serious consequences of social media for modern society, such as addiction, security issues, economic deficits, and more. It concludes by proposing ways to address these problems, including promoting concepts like "Slow Tech" that encourage more mindful social media use.
Whenever I get asked what my favorite book is, I always reply The Pirates Dilemma.
The book tells the story of punk, disco, hip-hop, graffiti, and how modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.
It’s truly fascinating.
And when you look back, you can see the origins of the current social media revolution can be traced as far back as the 70’s (if not even further).
Back in the 70’s punk was the start of a revolution. Now, the only things that have changed are the platforms and the ease at which we can connect and create.
Here’s the history of social media: how it all started, why Facebook rose to #1 (and why it might not stay that way) and some bold predictions on where it’s all heading.
Using Social Media In Cross Media Direct Influence MarketingJeffrey Stewart
Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects. In this session, Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into 'traditional' cross-media campaigns. Attendees will leave this workshop with a much better understanding of where the future of direct marketing is headed and how the rules are changing.
Technology has significantly changed how people live and interact in recent years. Social media in particular has profoundly impacted daily life in several key ways: (1) People now get much of their news from social media sources recommended by friends rather than traditional media outlets; (2) Small businesses can now market and promote themselves through social media with little money; (3) People increasingly meet new friends and make connections through shared interests on social media. While technology opens up opportunities, it also enables new risks that must be addressed to ensure technology benefits humanity.
What are memes? What is their purpose? How have they developed? Memes are the main driver for the evolution of human societies and are way more than funny pics, aka Internet memes.
1) The document discusses various internet memes and how they spread, including lolcats, Rickrolling, advice animals, and rage guy.
2) It notes how sites like 4chan helped popularize many memes through traditions like "Caturday" and the sharing of amusing images.
3) The document examines the role of social networks like Facebook and Twitter in driving the majority of social sharing online today.
Reputation & risk: sexting, trolling and girlfriend revenge sitesRob Jewitt
Networked communication brings new risks to one's reputation and privacy. Sites like Facebook that emphasize persistent online identities can enable behaviors like "revenge porn" if private materials are publicly shared without consent. While teenagers may see sexting as normal self-expression, sharing intimate images can seriously harm one's reputation and mental health, especially if used to bully or blackmail others. Overall, the document discusses various online risks to privacy and reputation that have emerged alongside new communication technologies.
Memes are ideas or behaviors that spread from person to person through imitation. They were first defined by Richard Dawkins to explain cultural phenomena. A meme is typically an image, video, or text that is spread online and often modified slightly as it spreads. Memes are popular on social media because they can grab people's attention with their humorous nature using limited attention spans. While memes can drive traffic to websites by ranking higher in searches, they do not necessarily deliver high-quality visitors.
The document discusses social media and provides an overview of Twitter and Facebook. It defines social media as online conversations and interactions between people. Twitter is described as a microblogging service that allows users to send and read short messages called tweets. Statistics are provided on the growth of Twitter usage. Facebook is summarized as a social network that allows users to create profiles, connect with friends, and join interest groups.
The document provides an overview of online political advocacy tools and tactics. It begins with an introduction to online politics and discusses how the internet can be used as a political tool due to its ease of use, speed, wide reach, and ability to foster interconnection between users. It then lists eight simple rules for effective online politics, including thinking about goals before tactics, persistence over brilliance, prioritizing persuasion over being right, engaging audiences where they are online, the importance of quality content, integrating online and offline efforts, that online tools can be used by any group, and that promoting ideas is similar to marketing products. The document concludes by identifying the three core online components for most political campaigns: a central online hub, ways
Marketing Innovation Summit: Integrating Social Media into the MixJeffrey Stewart
Learn how to balance emerging social networks and channels with your clients’ existing marketing mix to effectively generate more leads and increase response rates. Jeffrey Stewart, CTO of Trekk Cross-Media, sheds light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors at lightning speed. He will offer guidance on how to merge offline and online marketing elements together in order to gain the most momentum and traction in the marketplace.
The document discusses internet memes, defining them as ideas or units of cultural information that spread rapidly online through sharing. It notes that memes began as edited videos with voiceovers or text that people found contagious and enjoyed spreading through word of mouth. Specifically, the document examines the "Kersal massive" meme, a viral video of three "chavs" rapping about their hometown for a BMX competition, which became popular due to many remixes and crossed over into mainstream media by being featured on a television program.
The document discusses whether social media is making people less intelligent by promoting quick, superficial engagement with information over deeper understanding. It argues that social media encourages consuming headlines, short blog posts and videos rather than longer texts. This may allow people to falsely portray themselves as experts. However, others counter that brevity has always been important in communication and social media does not necessarily mean people are "getting dumber."
This document discusses how social media is hurting society in several ways. It argues that children are exposed to more media through devices like smartphones, consuming over 10 hours per day on average. This constant exposure to content like violent video games can desensitize children to violence and negative actions. Additionally, once social media became widespread, suicide rates increased as unrealistic standards became more apparent and difficult to live up to. While some companies have tried to promote self-love, the high expectations on social media will likely never disappear and continue to negatively impact society.
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
Community Memory 1973 was the first public bulletin board system experiment in Berkeley, California. It aimed to understand how people would exchange information via computer.
Online communities have evolved significantly since the 1970s, beginning with Usenet in 1979 and organized into topic-based newsgroups. Multi-user dungeons in the 1980s allowed for text-based virtual worlds. Chat rooms and bulletin board systems hosted on individual systems also emerged. Today, threaded internet forums and social networks facilitate online communities.
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
Digital Media, Storytelling and the Repression of CommunicationHanson Hosein
An installment of Town Hall's new series with University of Washington Department of Communication, The Revolution is Here: How Digital Media and Awakened Citizens Are Changing the World, features Hanson Hosein, director of UW's Master of Communication in Digital Media. Formerly a foreign correspondent for NBC News, Hosein will discuss how people under authoritarian regimes, such as Iran, are using new technologies to communicate, and seizing back some of the concentrated power formerly exerted through a tightly controlled state media.
Slideshow design by Jay Al-Hashal.
The Coevolution of Language & Social TechnologiesRoland Smart
1. Social technology is a primary driver of language evolution as it augments language and becomes part of language over time.
2. As language and social technology coevolve, social technologies add new symbols, words, norms and behaviors to everyday languages.
3. As this coevolution continues, there will be more intermediation between language and social technology such as analyzing language patterns and metadata to infer insights about relationships and interests.
This document provides lesson objectives and instructions for a class on the information age and digital divide. It introduces key terms like communication, technology enabled, e-putation, and digital divide. Students are instructed to look up definitions for these terms and create a glossary. They will watch a video, take notes, and discuss issues. Using what they've learned, students will continue editing e-books they have already started on the topics. Their e-book plans will be assessed and they should add new information from the class.
Is it possible to imagine a planet of connected loners? Is it possible for us to be together yet completely distant from one another? Are we building or breaking down our interpersonal relations, increasingly more frequent today via electronic interfaces? On the other hand, our society experiences a moment of transition, especially in the major cities, where more and more people are living by themselves.
The document discusses the explosion of knowledge sharing through history and across generations. It describes how each generation, from the Greatest Generation to Millennials, approaches knowledge and sharing information differently based on the technologies available. While access to information is greater than ever, it remains unclear whether this makes society more knowledgeable overall or just gives more access to knowledge.
The document discusses some of the negative impacts of social media, including cyberbullying and catfishing. It provides statistics showing that cyberbullying is common, with 43% of children reporting being bullied online and 1 in 4 saying it happened more than once. Catfishing, where people pretend to be someone else online, is also discussed. The document suggests that both cyberbullying and catfishing stem from issues like loneliness, low self-esteem, and a desire to harm others. While social media allows people to connect, it can also encourage people to create fake personas and identities online.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
Hashtags vs. Hard Copy Resumes: Guerrilla Job Search tactics for College Stud...BrittThom
This document provides guidance for college students on using social media for job searching. It discusses connecting with potential employers through social media as an alternative to hard copy resumes. The key aspects of social media job searching are the four Cs: Connection, Curation, Context, and Currency. Connection is about networking, which is best done by finding the right people through Curation on platforms like LinkedIn and Twitter. Context is identifying the appropriate platforms and conversations. Currency is offering value to others through helpful posts, links, introductions, and other contributions that demonstrate higher value according to Maslow's hierarchy. The goal is to connect with a best-fit audience by engaging briefly, personally, and logically to establish yourself as a desirable product or
The document discusses social media and asks a series of questions about how people use social media platforms. It asks about which platforms people use most, how they use social media, potential limitations and problems of social media, how people define and represent themselves online, and thoughts on the future of social media.
Follow Max http://www.twitter.com/maxkringen
An intro to social media content strategy and platforms to use for marketing of a non-profit organization.
A big introduction to Social Media Marketing presented to Master's in Marketing & Creativity students at ESCP Europe in London. It focuses on the value of an idea in the era of Social Media, and insists on early-stage marketing.
Reputation & risk: sexting, trolling and girlfriend revenge sitesRob Jewitt
Networked communication brings new risks to one's reputation and privacy. Sites like Facebook that emphasize persistent online identities can enable behaviors like "revenge porn" if private materials are publicly shared without consent. While teenagers may see sexting as normal self-expression, sharing intimate images can seriously harm one's reputation and mental health, especially if used to bully or blackmail others. Overall, the document discusses various online risks to privacy and reputation that have emerged alongside new communication technologies.
Memes are ideas or behaviors that spread from person to person through imitation. They were first defined by Richard Dawkins to explain cultural phenomena. A meme is typically an image, video, or text that is spread online and often modified slightly as it spreads. Memes are popular on social media because they can grab people's attention with their humorous nature using limited attention spans. While memes can drive traffic to websites by ranking higher in searches, they do not necessarily deliver high-quality visitors.
The document discusses social media and provides an overview of Twitter and Facebook. It defines social media as online conversations and interactions between people. Twitter is described as a microblogging service that allows users to send and read short messages called tweets. Statistics are provided on the growth of Twitter usage. Facebook is summarized as a social network that allows users to create profiles, connect with friends, and join interest groups.
The document provides an overview of online political advocacy tools and tactics. It begins with an introduction to online politics and discusses how the internet can be used as a political tool due to its ease of use, speed, wide reach, and ability to foster interconnection between users. It then lists eight simple rules for effective online politics, including thinking about goals before tactics, persistence over brilliance, prioritizing persuasion over being right, engaging audiences where they are online, the importance of quality content, integrating online and offline efforts, that online tools can be used by any group, and that promoting ideas is similar to marketing products. The document concludes by identifying the three core online components for most political campaigns: a central online hub, ways
Marketing Innovation Summit: Integrating Social Media into the MixJeffrey Stewart
Learn how to balance emerging social networks and channels with your clients’ existing marketing mix to effectively generate more leads and increase response rates. Jeffrey Stewart, CTO of Trekk Cross-Media, sheds light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors at lightning speed. He will offer guidance on how to merge offline and online marketing elements together in order to gain the most momentum and traction in the marketplace.
The document discusses internet memes, defining them as ideas or units of cultural information that spread rapidly online through sharing. It notes that memes began as edited videos with voiceovers or text that people found contagious and enjoyed spreading through word of mouth. Specifically, the document examines the "Kersal massive" meme, a viral video of three "chavs" rapping about their hometown for a BMX competition, which became popular due to many remixes and crossed over into mainstream media by being featured on a television program.
The document discusses whether social media is making people less intelligent by promoting quick, superficial engagement with information over deeper understanding. It argues that social media encourages consuming headlines, short blog posts and videos rather than longer texts. This may allow people to falsely portray themselves as experts. However, others counter that brevity has always been important in communication and social media does not necessarily mean people are "getting dumber."
This document discusses how social media is hurting society in several ways. It argues that children are exposed to more media through devices like smartphones, consuming over 10 hours per day on average. This constant exposure to content like violent video games can desensitize children to violence and negative actions. Additionally, once social media became widespread, suicide rates increased as unrealistic standards became more apparent and difficult to live up to. While some companies have tried to promote self-love, the high expectations on social media will likely never disappear and continue to negatively impact society.
Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
Community Memory 1973 was the first public bulletin board system experiment in Berkeley, California. It aimed to understand how people would exchange information via computer.
Online communities have evolved significantly since the 1970s, beginning with Usenet in 1979 and organized into topic-based newsgroups. Multi-user dungeons in the 1980s allowed for text-based virtual worlds. Chat rooms and bulletin board systems hosted on individual systems also emerged. Today, threaded internet forums and social networks facilitate online communities.
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
Digital Media, Storytelling and the Repression of CommunicationHanson Hosein
An installment of Town Hall's new series with University of Washington Department of Communication, The Revolution is Here: How Digital Media and Awakened Citizens Are Changing the World, features Hanson Hosein, director of UW's Master of Communication in Digital Media. Formerly a foreign correspondent for NBC News, Hosein will discuss how people under authoritarian regimes, such as Iran, are using new technologies to communicate, and seizing back some of the concentrated power formerly exerted through a tightly controlled state media.
Slideshow design by Jay Al-Hashal.
The Coevolution of Language & Social TechnologiesRoland Smart
1. Social technology is a primary driver of language evolution as it augments language and becomes part of language over time.
2. As language and social technology coevolve, social technologies add new symbols, words, norms and behaviors to everyday languages.
3. As this coevolution continues, there will be more intermediation between language and social technology such as analyzing language patterns and metadata to infer insights about relationships and interests.
This document provides lesson objectives and instructions for a class on the information age and digital divide. It introduces key terms like communication, technology enabled, e-putation, and digital divide. Students are instructed to look up definitions for these terms and create a glossary. They will watch a video, take notes, and discuss issues. Using what they've learned, students will continue editing e-books they have already started on the topics. Their e-book plans will be assessed and they should add new information from the class.
Is it possible to imagine a planet of connected loners? Is it possible for us to be together yet completely distant from one another? Are we building or breaking down our interpersonal relations, increasingly more frequent today via electronic interfaces? On the other hand, our society experiences a moment of transition, especially in the major cities, where more and more people are living by themselves.
The document discusses the explosion of knowledge sharing through history and across generations. It describes how each generation, from the Greatest Generation to Millennials, approaches knowledge and sharing information differently based on the technologies available. While access to information is greater than ever, it remains unclear whether this makes society more knowledgeable overall or just gives more access to knowledge.
The document discusses some of the negative impacts of social media, including cyberbullying and catfishing. It provides statistics showing that cyberbullying is common, with 43% of children reporting being bullied online and 1 in 4 saying it happened more than once. Catfishing, where people pretend to be someone else online, is also discussed. The document suggests that both cyberbullying and catfishing stem from issues like loneliness, low self-esteem, and a desire to harm others. While social media allows people to connect, it can also encourage people to create fake personas and identities online.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
Hashtags vs. Hard Copy Resumes: Guerrilla Job Search tactics for College Stud...BrittThom
This document provides guidance for college students on using social media for job searching. It discusses connecting with potential employers through social media as an alternative to hard copy resumes. The key aspects of social media job searching are the four Cs: Connection, Curation, Context, and Currency. Connection is about networking, which is best done by finding the right people through Curation on platforms like LinkedIn and Twitter. Context is identifying the appropriate platforms and conversations. Currency is offering value to others through helpful posts, links, introductions, and other contributions that demonstrate higher value according to Maslow's hierarchy. The goal is to connect with a best-fit audience by engaging briefly, personally, and logically to establish yourself as a desirable product or
The document discusses social media and asks a series of questions about how people use social media platforms. It asks about which platforms people use most, how they use social media, potential limitations and problems of social media, how people define and represent themselves online, and thoughts on the future of social media.
Follow Max http://www.twitter.com/maxkringen
An intro to social media content strategy and platforms to use for marketing of a non-profit organization.
A big introduction to Social Media Marketing presented to Master's in Marketing & Creativity students at ESCP Europe in London. It focuses on the value of an idea in the era of Social Media, and insists on early-stage marketing.
This document provides an overview of different types of social media and how to effectively use social media. It discusses Twitter, Facebook, blogging, and YouTube. For each platform, it describes what it is and how individuals and businesses can benefit from using it. The document also provides tips for gaining followers on Twitter, why businesses and individuals should have a Facebook presence, reasons for businesses to create blogs, and ways to make money from blogging. Overall, the document promotes using various social media platforms to connect with others and share ideas.
The document discusses different types of social media including YouTube, Flickr, Facebook, branding and involvement on social media, Twitter, LinkedIn, and location-based social media. It provides examples of companies using various social media platforms like YouTube (Zappos, BBCWorldwide), Facebook (Sears, Walgreens), and Twitter (Whole Foods, Dunkin Donuts, Zappos). Resources and tools for social media are also listed.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
This document discusses the 6 main types of social media: 1) social networks like Facebook and LinkedIn for connecting with others, 2) bookmarking sites like StumbleUpon for saving and sharing links, 3) social news sites like Reddit and Digg for sharing news articles and voting, 4) media sharing sites like YouTube and Flickr for uploading photos and videos, 5) microblogging sites like Twitter for sharing short updates, and 6) blogs, blog comments, and forums for information sharing and discussions. It provides tips for using each type of social media and encourages contacting Sprint Marketing for help with digital marketing planning.
This document provides an overview of social media marketing and how to work as a social media specialist. It discusses the differences between social media and social networking, the benefits of using social media for business, and how social media is used in Egypt. It also outlines the skills needed to work as a social media specialist, things to learn, and how to work as a freelancer in this field. The document encourages the reader to join an online course to learn more.
This document discusses the power of social media. It begins with an overview of social media, including its evolution from 1979 to the present, different types, and popular platforms. It then discusses how social media is used in business, marketing, education, and politics. Business uses include increasing brand awareness and finding new customers. Education uses include sharing resources and finding extra learning materials. Political uses include campaigning and direct interaction with voters. The document concludes by discussing expectations for social media's future, including trends like speed, video, and data, as well as both pros and cons such as the spread of information but also privacy and relationship issues.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
In this session, we talk about the mobile and social web, and how it shapes economy, individual behavior and well-being, political events, and society as a whole.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
The document discusses Generation C and their characteristics and behaviors on social media. Generation C enjoys creating and sharing content, forming active online communities, and engaging in cultural discussions on social media. They desire control over their own lives and careers in creative industries with flexible structures. The document provides tips for brands to engage Generation C, such as fostering their creativity, treating real and virtual worlds seamlessly, and focusing on sparking cultural conversations rather than one-way messaging.
Social Media + Community Planning is a presentation originally given to the Midwest Section of the American Planning Association meeting on June 11, 2010
As social media tools reach greater levels of ubiquity, technology and conversations are meshing in new and interesting ways.
Planning professionals can leverage the tools of the social web to better engage communities in meaningful conversations, strategically listen, and help make informed decisions for programs and procedures.
From social networking, photo and video sharing, blogging, and more, planners have new tools to understand.
The document discusses how mainstream media can adapt to the rise of social media and online conversations. It argues that media companies need to embrace social networking tools, listen to their audiences, and get involved in online and offline discussions in order to remain relevant. The author provides tips for how media brands can build communities and engage with influential online users. The overall message is that media must shift from a passive, top-down approach to an active, two-way model that centers around conversations in order to thrive in today's digital landscape.
UPDATED AND UPGRADED BY "Making researchers famous with social media" ON 9 FEB 2012. MB
Presentation for UTS Library Research Week 2011 on how academic researchers can make use of various social technologies and networks.
My thanks to a colleague, Sally Scholfield for her assistance with this.
I have not described the social technologies, tools and articles referred to or linked within this presentation. Short descriptions can be found on the Diigo list that brings it all together here:
http://www.diigo.com/list/malbooth/uts-library-research-week
The document discusses how social media content from Twitter can be used to predict real-world outcomes. Specifically, it examines using tweets about movies to forecast box office revenues. The study shows that a simple model based on the rate tweets are created about movies can outperform market-based predictors for forecasting revenues. Sentiment analysis of tweets is also explored as a way to further improve predictions, especially after movies are released.
Digital Day Presentation Social Media Monitoringpropertynews.com
The document discusses social media monitoring and provides an overview of Emmet Kelly's background and services related to internet and digital research. It then outlines the topics that will be covered in the presentation, including the growth of social networks like Facebook and Twitter, how to monitor social media, and concluding with tips for identifying emerging trends.
Social media can negatively impact mental health in several ways:
1. It can be addictive due to psychological and physiological withdrawal symptoms when not using.
2. Frequent social media use is linked to increased feelings of sadness and decreased well-being and life satisfaction.
3. Comparing oneself to others' curated social media profiles often triggers feelings of jealousy and inadequacy that fuel depression.
This document summarizes the key points from a lecture on digital journalism. It discusses:
- The changing media landscape from old "monologue" media to new "convergent" media that allows for dialogue between broadcasters and active audiences.
- The profile of the new journalist, who has both traditional journalism skills and digital skills, knows various digital storytelling formats, and how to effectively use social media to build community and share their work.
- Managing one's digital identity and "brand", as a journalist's online footprint is now their professional portfolio. This involves thoughtful social media use and cultivating expertise.
- Requirements for the workshop include blogging twice a week on a France-related
This document provides an overview of social media and how businesses can utilize it. It defines social media and discusses popular tools like YouTube, Facebook, LinkedIn, and Twitter. It provides statistics on social media usage and discusses how businesses can use it for purposes like PR, customer service, and talent attraction. The document recommends that businesses define their social media strategy and start by listening, engaging in conversations, and promoting their brand on these platforms. It also lists additional resources for learning more about using social media.
find the most recent and comprehensive industry guide in this article. Open in Google Translate • digital marketing channels to reach potential customers. Do you want to learn about digital marketing? Students, digital marketing What is digital marketing and what are its 12 essential components? What exactly is digital marketing? Digital marketing is, in essence, marketing that involves digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing. Make the right offer at the right time and place by utilizing professionals, and business owners who are interested in digital marketing, who want to take digital marketing courses, who want to master digital marketing tools, and who plan to acquire digital marketing strategies will
Democrats Abroad uses social media like Facebook, Twitter, YouTube and their own website to engage their global community of members, find Americans living abroad who are not aware they can vote from overseas, and help register voters. Their goals are to communicate positive news in a non-controversial way to reach potential new members and voters through sharing content across multiple platforms. They encourage country leaders and volunteers to leverage visual content on initiatives like registering voters with their "Vote from Abroad" banner around the world.
Similar to Social media what's going? v3 by Laurent François aka lilzeon (20)
IFM (Institut Français de la Mode) invited me to talk about what creative ideas are in advertising.
This is the support deck of the great open discussion we've had with the students.
More about RE-UP agency:
http://thisisreup.com
Integrated Live 2016 - The revenge of Subcultures in social mediaLaurent François
A talk I've given to Integrated Live 2016 in London.
Marketers need to kill "average personas" as it ultimately destroys brand equity and miss the true value of social media: its versatile subcultures which create the most influential clusters and forecast what the whole societies might consume in the next future.
http://thisisreup.com
Trendspotting technics have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. However, defining precisely what "trend" means can be tricky. This presentation aims to define what it can be and how cool hunting can help analysts in understanding the digital signals.
Read more on RE-UP agency:
http://thisisreup.com
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
The Revenge of Subcultures: the real value of Social Media for brandsLaurent François
This deck aims to demonstrate that marketers shape a wrong targeting for the social brands, focusing only on demographics and "average" consumers. But analysing average behaviors can only drive to weak and non relevant communication pillars, then a strong dismissal of consumers against brand digital properties.
This demonstration has been presented during Digital Shoreditch 2013, Future Brands day, by Laurent Francois
This document discusses the importance of social media for cosmetic brands to engage with consumers. It notes that word-of-mouth marketing is key as most consumers now research products online. Brands want to tell their stories through social media but communities are difficult to create and maintain. The document recommends that brands leverage existing media and communities to spread their messages and reach a critical mass of users. Examples of effective strategies from Clinique, Vichy and Sephora are provided.
Value of an idea in the era of Social Media 2010Laurent François
This document discusses the value of ideas in the era of social media. It argues that value is complex and contextual, depending on needs, expressions, time, and personalization. In communities of shared interests on social networks, the value of an idea lies in its use and discussion. Metrics should measure dynamic conversations, not just outputs. To make an idea worth spreading, one must transform it into an ideal that feeds social needs and allows people to engage. Building reputation in interested communities through listening, engagement, and shared experiences can increase an idea's value over time.
Ambassadeur de Star : enseignements clés autour du mobile web socialLaurent François
Retour sur la campagne "Ambassadeur de Star" telle qu’initiée par LG Europe pour Orange et réalisée par l’agence cross média Delasource :
Un jeu concours conjuguant usage mobile des réseaux sociaux, participation et activation on line, qui visait à élire en France et en Espagne, le meilleur ambassadeur de Taylor Lautner, révélé par le film Twilight. Le prix : un après-midi avec la célèbre star à Paris, une soirée people en sa compagnie et un rôle de représentation de Taylor Lautner aux soirées françaises où il ne pourra pas être présent
A quick presentation of what's going on in social media in 2009: citizenship, participation, decision making process,identity, real life, amplification, e-government, PR.
A quick presentation of what's going on in social media in 2009: citizenship, participation, decision making process and identity.
Presentation made by Laurent François for business school students
http://liquidnotflat.blogspot.com
StaubProjekt. De la poussière, dans la lumière. Laurent François.Laurent François
Premier livre de Laurent François. Après 5 ans à courir après une définition de la poussière, voici donc le premier volet intitulé \"de la poussière, dans la lumière\". StaubProjekt.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
6. What has changed on Word-Of-Mouth : live footprint, live impact … “ When John Taylor, a bargeman and alehouse keeper turned journalist, published an edition of his Mercurius Aquaticus in 1643, he included a complete reprint of a rival paper, the Mercurius Britanicus — followed by a point-by-point smackdown of its contents. This was “fisking,” 17th-century-style: a form of argument beloved by bloggers who cut-and-paste something that offends them and then interlard it with commentary. The extra margin space included in a 1699 issue of Dawks’s Newsletter was meant to allow readers to write notes and commentary before passing the paper on to someone else. Web site designers may think that posting reader comments, which all too often devolve from sincerity to silliness to bigotry and ad hominem attacks, is a brave new invention of the interactive world. But interactivity is ancient. It’s at least as old as graffiti, and often just as useful.“ Philip Kennicot, http://www.washingtonpost.com/wp-dyn/content/article/2009/01/04/AR2009010401550.html?hpid= moreheadlines
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8. Because of one rising usage: mobile internet, any where, any time, any -line
10. But there’s probably a first big issue : 2006 2010 Social Media is shaped by businesses , not human love
11. Social Web is discriminative , violent, culturally instable . People directly experience the situations and li ve-share their feelings. It’s all about « me » even when it’s « us », attention economy leads our stress and our stress is organized by the real curators : the market
12. The challenge: the me-sumer « Twitter revolution narratives are popular because rather than being about Tunisia, they are often really about ourselves. When we glorify the role of social media we are partly glorifying ourselves. Some of us are not only praising the tools we know and love and use every day, but also the tools we build and have stakes in. To proclaim a Twitter revolution is almost a form of intellectual colonialism, stealthy and mildly delusional: We project our world, our values, and concerns onto theirs and we shouldn’t. We use Twitter and so must they. In our rush to christen the uprising, did we think to ask Tunisians what they wanted to call their revolution? » Luke Allnut http://www.rferl.org/content/tunisia_can_we_please_stop_talking_about_twitter_revolutions/2277052.html
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14. Short ties are the new underground « People I have spent more time with, have a level of emotional intensity and intimacy with and some reciprocal activity will qualify as strong ties. Think about your 5000 Twitter followers or 500+ Facebook friends and you quickly recognize that most of those qualify as weak ties. » John Bell http://johnbell.typepad.com/weblog/2011/01/weak-ties-are-better-for-awareness-than-persuasion.html
15. It’s a hard work to spend your time curating, sharing, building a content strategy…
16. … and a content strategy is not (just) a bloggers’ party with all your FB friends but more a process
17. And that’s the second big issue « The internet is not a CONTENT-HOLDER in itself » Pierre Bellanger, Skyrock CEO
18. Internet is: feeds, sources, propagation of signals , conversations, records, curations, tracks, cables, platforms. Whatever you like. But not really original contents born on Internet by magic
19. Original contents are expensive , rare, exclusive. They are videos, pictures, ideas transformed into projects, projects transformed into organizations, processes. Original contents are so-real-life
20. So, organizing short-ties based on contents is not … organic . New players, fight! Story-tellers Info-tellers
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22. And the communities must be deeply understood: they’re made of heterogeneous people And these people change their mind depending on the moment