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Social media for business ppt

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Tom Walter
Tom Walter

Introductory presentation for Social Media in Business course.

Education
1 of 72
Social Media for Business Tutor - Tom Walter Twitter – tomwalter [email_address] www.flickr.com/tomwalter
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Digital Natives and Generation C
 
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Generation C By Dan Pankraz
C for…..?
Content Creators Connected Co-creation Customise Community Curious Control ‘C’
“ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
5 THINGS TO KNOW ABOUT GEN C ,[object Object],[object Object],[object Object],[object Object],[object Object]
MYTH: Gen C is exclusively teenagers
… is the age Gen C most wish to be
 
THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES ,[object Object],Source: Universal McCann Global study on social media trends April 2008
WHO LOVE THEIR ‘15 SECONDS OF FAME’
And crave constant stimulation… … there is NO OFF SWITCH
THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-) File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook
 
THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
THEY HAVE A PASSION FOR LEARNING NEW SKILLS ,[object Object],WHILE NOT TAKING THEMSELVES TOO SERIOUSLY
AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com
EVERYTHING HAS TO BE CUSTOMISABLE
AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’
LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD
Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds
GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST PERMANENT HUMAN COLONY ON MARS
GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging
Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously
THE GEN C LOOK IN 2008/09 Casual cool Fluid Unisex Understated Anti-colour Industrie
Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine
10 THINGS TO TAKEAWAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANKYOU [email_address]
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http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html
 
 
 
 
 
 
 
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Social media for business ppt

Editor's Notes

  1. Pass it to someone you don’t know in the group Read out their profile – I want to tell you about Do you feel like you know each other a bit better?
  2. continuously updated and dynamic ever changing and evolving
  3. What do you think some of these are? Listening Respect Sharing of information and ideas
  4. What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it
  5. What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it
  6. Forget what your parents told you…your school days are no longer the best years of your life. 24 is the age most AU/NZ wanted to be and in the In the US people wanted to be 23yrs old Globally it’s 25yrs old. In Europe the average age was higher at 27yrs old
  7. Oasis: the forbidden love between Cactus Kid and his girl.