Why should you care about Social Media ? Is it all a fad ? This presentation should put the above into context. Top 10 reasons why social media is important and relevant, not just to funky brands, but all brands
This is a beginners guide to Social Media for marketers If you work in marketing, communications, PR, research, strategy, insights, corporate comms, HR, investor relations, then you need to know about social media. This explains it in an easy and entertaining way.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Social Media Gurukul provides and overview on the importance of social media. This presentation on social media is backed by social media statistics, facts and figure.
Being a child or teenager today is not easy, the rise of cyberbullying, teen suicide, self harm and eating disorders amongst young adults has hit alarming numbers. This talk is to create awareness of the different social media platforms that are out there. It includes tips and advice on how to help your child or teenager become aware of what they are doing online and educate parents on the world of social media.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
0 views, 0 favs, 0 embeds more stats
A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
This is a beginners guide to Social Media for marketers If you work in marketing, communications, PR, research, strategy, insights, corporate comms, HR, investor relations, then you need to know about social media. This explains it in an easy and entertaining way.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Social Media Gurukul provides and overview on the importance of social media. This presentation on social media is backed by social media statistics, facts and figure.
Being a child or teenager today is not easy, the rise of cyberbullying, teen suicide, self harm and eating disorders amongst young adults has hit alarming numbers. This talk is to create awareness of the different social media platforms that are out there. It includes tips and advice on how to help your child or teenager become aware of what they are doing online and educate parents on the world of social media.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
0 views, 0 favs, 0 embeds more stats
A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Online Communities: How brands are edging their way into the heart of the con...Linqia
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
This is a ppt. about Most popular Social Networking web sites in the world.Here i described its origin,fecilities they are providing to their users,special features etc....i choose around 12 web sites including Face book,My space,Linked in,Millatfacbook(Pak) ...etc
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
Talk given to US Air Force Academy Association of Graduates Omaha chapter on 26 Jan 2010. Covers Social Media 101 + a few issues specific to Air Force/Department of Defense.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Online Communities: How brands are edging their way into the heart of the con...Linqia
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
This is a ppt. about Most popular Social Networking web sites in the world.Here i described its origin,fecilities they are providing to their users,special features etc....i choose around 12 web sites including Face book,My space,Linked in,Millatfacbook(Pak) ...etc
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
Talk given to US Air Force Academy Association of Graduates Omaha chapter on 26 Jan 2010. Covers Social Media 101 + a few issues specific to Air Force/Department of Defense.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110Hubert Grealish
Short five - ten minute strategic summary on how companies can approach new media communications and product information. As shared at 2010 Corporate Social Media Summit in London November 2010.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
What are the most Important trends in Social Media for Public Relations and Marketing in 2015? Explaining how the social media landscape will continue to change and how especially the public relations field needs to adapt.
Marketing and Communications review of 2015 and predictions for 2016 from our smartest thinkers, friends and fans. Passionate about their field of expertise.
A look at the latest trends in sponsorship, focusing on what has emerged through 2013, and what the implications are for 2014. Digital marketing, social media, online, at event, in stadia, naming rights, shirt sponsorships) with practical recommendations for those involved in buying, assessing ore presenting sponsorship packages to potential brands and clients. Fredda Hurwitz an Jez Jowett (@Jezmond) share an entertaining look at the past, present and future.
How festivals and events have changed with social mediaJez Jowett
We used to go to music festivals with a packet of Rizla and wellies. Now we take smartphones, and some even take i-pads. And if you aren't at a festival, you still can be with social media. Has it all gone mad ? (marketing, digital, experiential, innovation, PR, online marketing, stunts)
A keynote presentation looking at where the current sports and entertainment industry is in terms of social media, and a look to the future for 2012 and beyond. well worth a flick, and pls use as you would. i hope you 'like' it.
The last in a 3 part series. Part 1 explained what social media is. Part 2 explained why it is important. Part 3 now shows you how to do it. Part 4is about putting it into practise with a workshop, which no slideshare can do justice to. Unfortunately the viral marketing examples of HRH Kate Middleton naked, Brad Pitt naked, Angelina Jolie XXX have all had to be removed (spider search joke here).
Social media what's all the chat about ? by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by me Jez Jowett, Global Head of Social Media and Digital, also known as @Jezmond with great input from Valeria Herzer (our Global Strategic Planner)
I hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
Description
Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment.
What are the trends for 2012 and beyond ?
Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud.
Topics covered include:-
Social media beyond fans and likes (to engagement metrics)
Social media strategy, not tactics
The Social Olympics 2012 (London)
Facebook for things and collectors
Google + for brands
Predictive Filtering & Smart Suggestions
Google Goggles, layers, and augmented reality
2 screens
Digital Concierge
Social Media Concierge
Silly abbreviations
agile content
the year of mobile
Voice activation and voice recognition
algorithms
digital amnesty day
social commerce with CSR
location based software (LBS)
my web, applications
snap and shop, picture recognition
storage clouds
linkedin
social media b2b2
social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend
Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE)
To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond
To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett
To mail me jezjowett@hotmail.com
I welcome all suggestions, comments, opinions, discussions, challenges to the attached.
many thanks
jEZ
Coming soon:
Social media predictions 2012
social media review 2011
social media case studies 2011
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
JMeter webinar - integration with InfluxDB and Grafana
Why social media ? May 2011
1. P SOCIAL MEDIA - WHY SHOULD I CARE ? Are people talking about me ? Jez Jowett, Global Social & Digital Director, Havas Sports & Entertainment #Jezmond.
2.
3. Introduction to this session http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related Text Even in Germany!!!
4.
5. UK: Social networking accounts for 23% of all time spent online 1 Global: 500 billion minutes on Facebook per month (2009 =150) 2 1. Ofcom August 2010 UK 2. Facebook Inisights Jan 2010 Global: Every min, 24 hrs of videos uploaded to Youtube (2 billion views p/d) 3 3. YouTube blog, March 2010 4. Ofcom, August 2010 1 Time Europe: 16-24 year olds cram 5hrs into 2hrs per day 4 Germany: 58% are using social networks daily. 64% more than half an hour daily.
7. Europe: 33% of 12-24yr olds are contacteable 24/7 2 Global: women spend 30% more time on social networks than men 1 UK: adults 50+ account for more than 1/4 of internet users 3 2 Audience 1. Ofcom August 2010 2. Comscore, July 2010 3. Daily Telegraph June 2010 Germany: More than 90% of 14-29yr olds are using social media. “ the main way I keep in touch with friends and interest”
9. 3 Growth 2009+: Twitter 577%, Facebook 188%, Linkedin 89%, FourSquare 2m 2. Simply Zest 2010 3. Forrester July 2009 1. Sun Sentinel 2010 2010 : Groupon generates $1bn social sales in 2 years (Amazon4, Google5, Ebay7) Facebook Places 1.8m check ins per day. Foursquare 3m check ins per day. 680m total 2011 : Facebook 700m global users 16% of all web traffic to portals (Yahoo, MSN, AOL) came from Facebook
11. 4 Value Most engaged brands : revenue + 18% Least engaged brand : revenue - 6% 1. Engagement.db 2009 Groupon : $11m sales for Gap in 1 day Pampers / Facebook : 1000 transactions per day 90% of all purchases are subject to social influence $30bn revenue from social commerce 2015
13. 5 Businesses 88% Fortune 500 using SM to market their businesses 73% state SoMe has had the most significant impact upon their business in last 18 months 1. Engagement.db 2009 Germany: 60/100 largest DE brands are using social media (Facebook + Twitter) Germany: 41% of DE business investing 10%+ of marketing spend in web2.0 activity
15. 6 Budgets Budgets following growth and opportunity (social and mobile the big growth areas) 2011:Social Media spend up 34% ($1.2bn) Mobile spend up 27% ($748m) 1. Forrester 2010. 2012: Social Media $1.64bn Mobile $950m 2013: Social Media $2.25bn Mobile $1.13bn 2014: Social Media $3.113bn Mobile $1.274bn
17. 7 Marketing & comms + What department does SM report under? Marketing 41% Corporate Comms 30% Web / digital 11% Social media / strategy 6% Product Mgm ’t 1% Customer Service 1% Altimeter Nov 2010 What other areas are you using SM? Product development Recruitment & Retention Thought Leadership Networking & socializing
19. 8 ROI Client SM Director ‘what are your 2011 priorities?’ Creating ROI measurement 48% Education & training 37% Organisational model 34% Developing listening tool 29% Resources and procedures 22% What success metrics will you use ? Engagement data 66% Sentiment & opinion 46% Website traffic 39% Conversion or leads 34% Share of voice 27% Altimeter Nov 2010
21. 9 The Flightdeck HSE / Havas proprietary measurement tool ‘ A social media control centre’ V1.0 Social V2.0 Social + Digital V3.0 Social + Digital + through the line V4.0 The ROI Calculator Measuring impact of SoMe in real time
22. The Flightdeck - What does it do ? Gathers every mention about a brand and its competitors across: Earned media (blogs, forums, twitter, news) Owned media (existing social and digital profiles) Paid media (display, search, ECRM, search * v2.0) Applies filters through keywords and tags, to these data sources Outputs these data results and with custom algorithms into 1 dashboard Filters up – with reverse data pathway to filter and drill back down What is being said about me, and my competitors, across these subjects? Is it positive, negative, neutral? Who is saying it, and what is their reach and relevance? Who are my most influential existing and potential fans? What conversations do they have ? What content do they share? How effective are my current campaigns and social profiles? Is social media driving traffic to my owned media? Are my paid for campaigns more effective when socially powered?
23. The Flightdeck Labs (live June) Display, search, eCRM, affiliates, top 100, Hyves, Orkut, interactive graphs, exportable, top 100………………………..
24. PAID OWNED EARNED Mixology Paid media the least credible and most expensive 10 Owned media the most time consuming and un-trusted Earned media the most un-controllable but most influential DEFINITION EXAMPLES ROLE BENEFITS CHALLENGES BRAND PAYS TO LEVERAGE A CHANNEL DISPLAY ADS, TAKEOVERS, SPONSORSHIPS, PAID SEARCH. KICK START AND FEED OWNED AND EARNED MEDIA THE KNOWN, IMMEDIACY, SCALE, CONTROL CLUTTER, LOW CREDIBILITY, LOW RESPONSE RATES, EXPENSIVE DEFINITION EXAMPLES ROLE BENEFITS CHALLENGES CHANNEL A BRAND CONTROLS / HAS REGISTERED WEBSITE, MICROSITE, BLOG, TWITTER, FACEBOOK, MYSPACE, YOUTUBE, LINKEDIN RELATIONSHIP WITH EXISTING AND POTENTIAL CUSTOMERS CONTROL, COST EFFICIENCY, LONGEVITY, LEADS. COMPANY COMMS UN-TRUSTED, ROLES AND RESPONSIBILITIES, TAKES TIME TO SCALE DEFINITION EXAMPLES ROLE BENEFITS CHALLENGES CUSTOMERS BECOME THE CHANNEL WOM, SHARE, LIKE, RATE, RE-TWEET, FORWARD, CREATE CONTENT & CONVERSATIONS WORTH SHARING. MOST CREDIBLE, MOST INFLUENTIAL, MOST COST EFFICIENT, LONGEVITY NO CONTROL, NEG & POSITIVE, MEASURABILITY.
25. Pre Launch Launch Post Launch time spend BLOGS BUZZ MICRO SITES TEASERS DISPLAY MEDIA SEO PR BLOGS BUZZ VIRAL INFLUENCER MICRO SITES E-CRM INTRANET COMMUNITY DISPLAY MEDIA SEM SEO PROMO ’S NETWORKS BLOGS INFLUENCER MICRO SITES ECRM SEO / SEM CURRENT MEDIA MIX Inefficient, costly, less credible
26. Pre Launch Launch Post Launch BLOGS BUZZ INFLUENCER VIRAL PR MICRO SITES LIBRARY INTRANET VIDEO TEASER PARTNERS COMMUNITY DISPLAY MEDIA SEO BLOGS BUZZ INFLUENCER VIRAL PR SEO PARTNERS PROMOTED MICRO SITES E-CRM PARTNERS COMMUNITY BLOGS INFLUENCER SEO MICRO SITES ECRM PARTNERS COMMUNITY LIBRARY DISPLAY MEDIA SEM PROMO ’S NETWORKS ECRM “ THE IDEAL MIX IS OWNED, EARNED, AND THEN PAID. “ Q: Really, in every scenario? A: In most scenarios where trust is important! time spend P O E DISPLAY MEDIA SEM NETWORKS
27. And it’s FUN !! You are researching, practising, and sharing it all every hour of your lives. Right now! Think about what you show, share and talk about with friends online, and in the bar. Social currency.