This document discusses the value of ideas in the era of social media. It argues that value is complex and contextual, depending on needs, expressions, time, and personalization. In communities of shared interests on social networks, the value of an idea lies in its use and discussion. Metrics should measure dynamic conversations, not just outputs. To make an idea worth spreading, one must transform it into an ideal that feeds social needs and allows people to engage. Building reputation in interested communities through listening, engagement, and shared experiences can increase an idea's value over time.
Information Overload in the Attention EconomyOlivier Serrat
Information has become ubiquitous because producing, manipulating, and disseminating it is now cheap and easy. But might perceptions of information overload have less to do with quantity than with the qualities by which knowledge is presented?
Kluwer Social Media Experience Day: Monitoring van social mediaThe Reference
We zijn vandaag nog te veel doelloos actief op sociale media. Social media gaan nog te veel over praten en te weinig over “luisteren” & “begrijpen”. En dus is de vraag hoe kunnen we gericht luisteren? Gericht luisteren zodat we beter begrijpen wat er leeft binnen onze business & rond onze brand. Zonder eerst te luisteren riskeren we nl. een doelloze sociale media strategie! En dus krijgt u concrete tips over:
- Hoe u een framework voor “luisteren” kunt opzetten en wat u er kunt uithalen
- Welke (gratis) tools u hiervoor kunt gebruiken
Information Overload in the Attention EconomyOlivier Serrat
Information has become ubiquitous because producing, manipulating, and disseminating it is now cheap and easy. But might perceptions of information overload have less to do with quantity than with the qualities by which knowledge is presented?
Kluwer Social Media Experience Day: Monitoring van social mediaThe Reference
We zijn vandaag nog te veel doelloos actief op sociale media. Social media gaan nog te veel over praten en te weinig over “luisteren” & “begrijpen”. En dus is de vraag hoe kunnen we gericht luisteren? Gericht luisteren zodat we beter begrijpen wat er leeft binnen onze business & rond onze brand. Zonder eerst te luisteren riskeren we nl. een doelloze sociale media strategie! En dus krijgt u concrete tips over:
- Hoe u een framework voor “luisteren” kunt opzetten en wat u er kunt uithalen
- Welke (gratis) tools u hiervoor kunt gebruiken
This conceptual paper discusses eWoM as a coping response dependent on positive, neutral, or negative experiences made by potential, actual, or former consumers of products, services, and brands. We combine existing lenses and propose an integrative model for unpacking eWoM to examine how different consumption experiences motivate consumers to share eWoM online. The paper further presents an eWoM Attentionscape as an appropriate tool for examining the amount of attention the resulting different types of eWoM receive from brand managers. We discuss how eWoM priorities can differ between public affairs professionals and consumers, and what the implications are for the management of eWoM in the context of public affairs and viral marketing.
Kent Anderson's slides from his wrap-up of the 2010 PSP Electronic Information Committee (EIC) Pre-conference on "The Culture of Free: Publishing in an Era of Changing Expectations."
A review of key factors in the social media economy, including current social business models, impacts on other businesses, and how social builds new economic opportunities. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
During a recent AwarenessInc Webinar, Francois Gossieuax, co-founder of The Hyper-Social Organization, decribed will describe how successful Hyper-Social organizations think differently about their business, act differently, and how they manage to transform themselves from classic post-industrial revolution organizations to true 21st Century Hyper-Social organizations.
Discovery Is The New Cocaine - Going Beyond EngagementMing
[Questions? mingyeow@gmail.com]
Web2 is about participation, but what comes after that? We think it is all about Discovery, the art of helping users serendipitously discover content and people that they did not know they wanted to know. Discovery is what makes people come back again and again, interact, and explore.
This deck explains what Discovery is, the psychological reasons behind it, and presents a set of very very practical examples and guidelines on how it can be implemented.
The inspiration for this deck was simple- We ourselves were frustrated by apparent random-ness at which we were implementing discovery for our own startup (discoverio), and were not able to find any resources that presented discovery in a holistic manner.
So just like anyone of you would have done, we decided to come out with process, and share it around with the rest of the world! :)
The most powerful piece is probably the very last slide, but we had not had time to expand on it yet.
Here it is, and we will love feedback! Contact details at the end. ;)
By Ming Yeow Ng, Yu-Shan Fung, Andreas Weigend
Seventy-four percent of Americans believe CEOs are not paid the
correct amount relative to the average worker. Only 16 percent
believe they are. While responses vary across demographic
groups (e.g., political affiliation and household income), overall
sentiment regarding CEO pay remains highly negative.
Recently, the Rock Center for Corporate Governance at Stanford
University conducted a nationwide survey of 1,202 individuals—
representative by gender, race, age, political affiliation,
household income, and state residence—to understand public
perception of CEO pay levels among the 500 largest publicly
traded corporations....
Soccnx10 Man versus Machine – A Story About Embracing Innovation Femke Goedhart
Presentation as given on June 7th in Toronto by Francie Tanner & Femke Goedhart:
Technology and innovation impacts every industry, line of business and profession in ways we could not imagine even 50 years ago. While IT is meant to make things more efficient, the pace of IT evolution makes it hard to think of the future as being “easier”. History shows that companies which are unable to innovate are driven out of the market, which leaves adoption as a central key to dealing with that new social platform, CRM and other innovation. But how do you get people to embrace change? Some people claim that adoption is a purely human affair where it’s all about people, while others believe that adoption should be technology driven and enforced in an automated way. Join Femke Goedhart and Francie Tanner and learn all about adoption tools, methods and strategies that will help you make any new deployment a measurable success.
This conceptual paper discusses eWoM as a coping response dependent on positive, neutral, or negative experiences made by potential, actual, or former consumers of products, services, and brands. We combine existing lenses and propose an integrative model for unpacking eWoM to examine how different consumption experiences motivate consumers to share eWoM online. The paper further presents an eWoM Attentionscape as an appropriate tool for examining the amount of attention the resulting different types of eWoM receive from brand managers. We discuss how eWoM priorities can differ between public affairs professionals and consumers, and what the implications are for the management of eWoM in the context of public affairs and viral marketing.
Kent Anderson's slides from his wrap-up of the 2010 PSP Electronic Information Committee (EIC) Pre-conference on "The Culture of Free: Publishing in an Era of Changing Expectations."
A review of key factors in the social media economy, including current social business models, impacts on other businesses, and how social builds new economic opportunities. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
During a recent AwarenessInc Webinar, Francois Gossieuax, co-founder of The Hyper-Social Organization, decribed will describe how successful Hyper-Social organizations think differently about their business, act differently, and how they manage to transform themselves from classic post-industrial revolution organizations to true 21st Century Hyper-Social organizations.
Discovery Is The New Cocaine - Going Beyond EngagementMing
[Questions? mingyeow@gmail.com]
Web2 is about participation, but what comes after that? We think it is all about Discovery, the art of helping users serendipitously discover content and people that they did not know they wanted to know. Discovery is what makes people come back again and again, interact, and explore.
This deck explains what Discovery is, the psychological reasons behind it, and presents a set of very very practical examples and guidelines on how it can be implemented.
The inspiration for this deck was simple- We ourselves were frustrated by apparent random-ness at which we were implementing discovery for our own startup (discoverio), and were not able to find any resources that presented discovery in a holistic manner.
So just like anyone of you would have done, we decided to come out with process, and share it around with the rest of the world! :)
The most powerful piece is probably the very last slide, but we had not had time to expand on it yet.
Here it is, and we will love feedback! Contact details at the end. ;)
By Ming Yeow Ng, Yu-Shan Fung, Andreas Weigend
Seventy-four percent of Americans believe CEOs are not paid the
correct amount relative to the average worker. Only 16 percent
believe they are. While responses vary across demographic
groups (e.g., political affiliation and household income), overall
sentiment regarding CEO pay remains highly negative.
Recently, the Rock Center for Corporate Governance at Stanford
University conducted a nationwide survey of 1,202 individuals—
representative by gender, race, age, political affiliation,
household income, and state residence—to understand public
perception of CEO pay levels among the 500 largest publicly
traded corporations....
Soccnx10 Man versus Machine – A Story About Embracing Innovation Femke Goedhart
Presentation as given on June 7th in Toronto by Francie Tanner & Femke Goedhart:
Technology and innovation impacts every industry, line of business and profession in ways we could not imagine even 50 years ago. While IT is meant to make things more efficient, the pace of IT evolution makes it hard to think of the future as being “easier”. History shows that companies which are unable to innovate are driven out of the market, which leaves adoption as a central key to dealing with that new social platform, CRM and other innovation. But how do you get people to embrace change? Some people claim that adoption is a purely human affair where it’s all about people, while others believe that adoption should be technology driven and enforced in an automated way. Join Femke Goedhart and Francie Tanner and learn all about adoption tools, methods and strategies that will help you make any new deployment a measurable success.
Pétrole et géostratégie en europe, par matthieu auzanneauThe Shift Project
Matthieu Auzanneau est journaliste indépendant. Il tient un blog, OIL MAN - Chroniques du début de la fin du pétrole (http://petrole.blog.lemonde.fr/).
Il fait l'état des lieux des pays producteurs d'hydrocarbures géographiquement proches de l'Europe, de leurs ressources et capacités de production. Il montre aussi que la production des grandes majors du pétrole baisse depuis 2004, doivent faire face à des coûts croissants de nécessitant des investissements massifs à rentabilité marginale décroissante, uniquement pour maintenir leur production.
Une journée pour échanger et débattre, transmettre et apprendre sur le Community Management dans une ambiance décontractée. Une journée pour faire un état des lieux à travers des témoignages et des retours d’expérience sur la pratique et la maturité de cette discipline au Maroc. C’est aussi et avant tout l’occasion de mettre les points sur les i et déterminer les bases de professionnalisation de ce métier au travers de pré requis, de compétences et de bonnes pratiques interdisciplinaires. À noter que nous recevons une grande pointure du CM à l’échelle Francophone et Internationale: Matthieu Chéreau (auteur, chercheur et entrepreneur) qui nous fera un tour à 360 degrés de la discipline avec un workshop à la clé.
جدول المقارنة بين حصيلة أعمال اللجان التأسيسية و ما انتهت اليه هيئة الصياغة و...Aymen Slimane
النائبة ريم محجوب المصمودي عن الحزب الجمهوري
في ما يلي جدول المقارنة بين حصيلة أعمال اللجان التأسيسية و ما انتهت اليه هيئة الصياغة و التنسيق بخصوص باب التوطئة و المبادىء العامة باب الحقوق و الحريات و باب السلطة القضائية : التغييرات مست بعض مضامين الفصول في مخالفة صريحة للفصل 104 من النظام الداخلي للمجلس الوطني التأسيسي.
جدول ما تبقى من أبواب الدستور بصدد الانجاز و سينشر قريبا
النائبة ريم محجوب المصمودي عن الحزب الجمهوري
في ما يلي جدول المقارنة بين حصيلة أعمال اللجان التأسيسية و ما انتهت اليه هيئة الصياغة و التنسيق بخصوص باب التوطئة و المبادىء العامة باب الحقوق و الحريات و باب السلطة القضائية : التغييرات مست بعض مضامين الفصول في مخالفة صريحة للفصل 104 من النظام الداخلي للمجلس الوطني التأسيسي.
جدول ما تبقى من أبواب الدستور بصدد الانجاز و سينشر قريبا
Présentation des 2 principaux modes colorimétriques utilisés dans le monde du graphisme, le RVB et le CMJN. Explications des différences entre ces 2 modes et à quel utilisation chacun correcpond le mieux.
Stage Assitant chef de projet et Community Managementmskumullus
Depuis septembre 2013, notre société de production vidéo, devenue start-up, explore de nouvelles expressions du langage pour proposer des signes, des flux et une organisation sur le territoire de la vidéo.
Une start-up est focus sur sa croissance exponentielle. Y travailler impose de l’énergie, de la vitesse, du bon sens et de l’initiative. Ces critères sont prioritaires pour nous.
Vous êtes « digital friendly » et avez une bonne connaissance des réseaux sociaux, et du community management. Vous maîtrisez les outils informatiques (Word, Excel, Powerpoint, Internet…). Une expérience dans le secteur audiovisuel (tournage, montage) et une maitrise de Photoshop ou Illustrator est un plus.
Anglais courant
Nous sommes en spécialité ISN en terminale S svt.
Dans ce diapo nous parlons du téléchargement légal et illégal sur le net ainsi que la loi HADOPI.
Auteurs : A.C et L.T
Quelle Stratégie de Content Marketing pour 2014 ?Alex Bortolotti
J'ai donné cette présentation à l'occasion du meetup marketing à l'IUT de Troyes du 4 février 2014.
Note : Les conseils proposés dans cette présentation sont issus de ma propre expérience.
-Maya Bisineer
Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010.
How to use social media to take your brand to the next level
Le "je" et le "nous". Engagement et actions collectives sur le web. Par Romai...SMCFrance
Article de Romain Badouard // maître de Conférences en Sciences de l'Information et de la Communication // CRTF-Centre de Recherche Texte et Francophonies à l'Université de Cergy-Pontoise // Proposition pour les SMC Research Awards 2013
Proposition pour les SMC Research Awards - Social Media Club - Décembre 2013
Etude d'analyse de la conversation des internautes sur Twitter à l'occasion de la campagne municipale Paris 2014 et du duel NKM-Hidalgo sur la période du 15 février au 20 mars 2014 réalisée par l'institut Scan Research et les étudiants du Master 2 MISC (Médias informatisés et stratégies de communication) du CELSA.
A big introduction to Social Media Marketing presented to Master's in Marketing & Creativity students at ESCP Europe in London. It focuses on the value of an idea in the era of Social Media, and insists on early-stage marketing.
The impact of information and other technology upon organisations and how they interface with their stakeholders and customers - and how they create meaning for their product and service brands, are vital today. We are facing an era of meta-technology, where our insights into, our understanding of and our use of technology, will impact the depth of meaning we create in our brands by the "amount" of information that is added through the application of technology and the value of meaningful content. Social media alone holds many challenges for organisations. This article explores some of these issues and raises key questions about the role of technology for brands, companies and stakeholders.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
Managing and Connecting with your Influencers (by W2O Group & SBA)W2O Group
This webinar will help small business owners learn how to engage with people who can influence their online reputation and gain value through social media tools. Word-of-mouth is becoming increasingly more important in driving purchases. Consumers care about what other consumers think, so they spend more time researching products and services online. Influencers who have the widest reach have the potential to sway their community. Research has shown that 65 percent of top US brands reported participating in influencer marketing.
Topics covered during this webinar are:
• Understanding the importance of influencers;
• Finding the right tools and methodologies to identify your influencers;
• Learning some basic techniques for engaging your key influencers; and
• Focusing on growing your future influencers
Talent Acquisition With Online Social Networks And CommunitiesMonster
There is no doubt that social networks such as Facebook and Twitter as well as online communities have profoundly changed the business landscape. The question is how do they affect the talent recruiting and the talent development processes? How can recruiters leverage these social networks and communities to find the right candidates for their open positions?
Join Francois Gossieaux and Ed Moran, co-authors of the book "The Hyper-Social Organization" (due out this Fall), as they discuss their findings from the annual Tribalization of Business Study. The study, which profiles over 500 companies, will show you how to think differently about talent recruiting and development in this hyper-social age in order to attract, grow and retain better talent.
In this webinar you will learn:
* How online social networks and communities can augment your current recruitment processes
* What to expect from a social network and community recruitment strategy
* How to use social networks and communities to grow and retain your internal talent
Real-Time Collaborative Methodologies in Market Research Pulsar Platform
This presentation takes you on a journey through the world of empowered consumers, netnography, the evolution of the internet and the ways businesses and brands are looking to take advantage of the technological advances available to them.
From there it launches into real-time research and how brands need to try stay in front of their consumers rather than chasing them. It explains the pros & cons of crowdsourcing, online communities, Peer-2-Peer research and co-creation before revealing our approach and what makes it work so well for us.
Francesco & Sharmila presented this to Said Business School students in May 2010.
Digital Marketing Analytics - Book Review by Kendall MatthewsKendall Matthews
Read Kendall Matthews review of Digital Marketing Analytics.
Authors Chuck Hemann and Ken Burbary breakdown consumer data into bite-size chunks and help you create actionable processes that deliver fast results.
To view more great resources, visit http://www.KendallMatthews.com
Making the Case: Social Media for AttorneysCosta DeVault
Costa DeVault presented “Making the Case: Social Media for Attorneys,” to the Volusia/Flagler Association for Women Lawyers. The program covers the basics of social media, and how to market oneself using this modern medium.
The biggest challenge for traditional marketers in leveraging social media is that they apply the old ways of thinking to this new medium. In Conversations Aren't Marketing, we discuss some of the macro trends and strategies that are needed to be successful. Many thanks are due to The Conversation Group which contributed several slides here. I delivered this presentation on October 23, 2008 at the Social Media Club Workshop in Hawaii to start the day. We will have audio available soon...
IFM (Institut Français de la Mode) invited me to talk about what creative ideas are in advertising.
This is the support deck of the great open discussion we've had with the students.
More about RE-UP agency:
http://thisisreup.com
Integrated Live 2016 - The revenge of Subcultures in social mediaLaurent François
A talk I've given to Integrated Live 2016 in London.
Marketers need to kill "average personas" as it ultimately destroys brand equity and miss the true value of social media: its versatile subcultures which create the most influential clusters and forecast what the whole societies might consume in the next future.
http://thisisreup.com
Trendspotting technics have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. However, defining precisely what "trend" means can be tricky. This presentation aims to define what it can be and how cool hunting can help analysts in understanding the digital signals.
Read more on RE-UP agency:
http://thisisreup.com
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
The Revenge of Subcultures: the real value of Social Media for brandsLaurent François
This deck aims to demonstrate that marketers shape a wrong targeting for the social brands, focusing only on demographics and "average" consumers. But analysing average behaviors can only drive to weak and non relevant communication pillars, then a strong dismissal of consumers against brand digital properties.
This demonstration has been presented during Digital Shoreditch 2013, Future Brands day, by Laurent Francois
Social media what's going? v3 by Laurent François aka lilzeonLaurent François
The 3rd edition of "Social Media: what's going on?". 2011 trends on social media, insights. This presentation is used as an introduction to digital marketing in the era of Social Web.
Author: Laurent François aka lilzeon
Ambassadeur de Star : enseignements clés autour du mobile web socialLaurent François
Retour sur la campagne "Ambassadeur de Star" telle qu’initiée par LG Europe pour Orange et réalisée par l’agence cross média Delasource :
Un jeu concours conjuguant usage mobile des réseaux sociaux, participation et activation on line, qui visait à élire en France et en Espagne, le meilleur ambassadeur de Taylor Lautner, révélé par le film Twilight. Le prix : un après-midi avec la célèbre star à Paris, une soirée people en sa compagnie et un rôle de représentation de Taylor Lautner aux soirées françaises où il ne pourra pas être présent
A quick presentation of what's going on in social media in 2009: citizenship, participation, decision making process,identity, real life, amplification, e-government, PR.
A quick presentation of what's going on in social media in 2009: citizenship, participation, decision making process and identity.
Presentation made by Laurent François for business school students
http://liquidnotflat.blogspot.com
StaubProjekt. De la poussière, dans la lumière. Laurent François.Laurent François
Premier livre de Laurent François. Après 5 ans à courir après une définition de la poussière, voici donc le premier volet intitulé \"de la poussière, dans la lumière\". StaubProjekt.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Value of an idea in the era of Social Media 2010
1. WHAT’S THE
VALUE OF AN
IDEA IN THE
ERA OF SOCIAL
MEDIA?
2010 - Laurent François
http://twitter.com/lilzeon
2. About me
Head of Marketing & Development @Express Roularta Services
(2010-now)
Head of 360° Digital Influence practice @ Ogilvy (until 2010)
Blogger & cofounder of Tout Ca Magazine (http://citizenl.net &
http://www.tout-ca.com )
ESCP Europe (MEB)
Sciences Po
UCLA
to get in touch:
enzo.francois@gmail.com
http://twitter.com/lilzeon
http://pearltrees.com/lilzeon
4. Liquid Modernity
(Zygmunt Bauman)
• End of « solid institutions » like
churches, classic pyramidal families
–> a need for new ways to get
solutions
• privatization of ambivalence
–> tests are made by the individuals
themselves, who directly « feel » &
experience global issues
• Uncertainty everywhere
–> as there's no longer absolute
truth, a need to get reinsurance
• Nomadism everywhere
–> in life (collapse of long-term
wedding, disruptive work-life...)
“Luckily, with these changes
has come an increasing
openness to doing new
things. Online dating has
grown so much in part as a
response to these societal
changes, having become the
third most important way
we meet our significant
others, even though it didn’t
even exist 15 years ago.” »
Greg Blatt, chief executive
of Match.com
5. Attention economy
• Less & less time to solve more & more
problems
• distance matters less than time
• price is not only dependent on the
transformation process (input / process
/ output) but on attention-based
principles
"...in an information-rich
world, the wealth of
information means a dearth of
something else: a scarcity of
whatever it is that information
consumes. What information
consumes is rather obvious: it
consumes the attention of its
recipients. Hence a wealth of
information creates a poverty
of attention and a need to
allocate that attention
efficiently among the
overabundance of information
sources that might consume it"
(Simon 1971, p. 40-41)
What the most important asset
is: access to relevant
information” Herbert Simon
6. In this environment, good ideas are
threatened by an environment of
constraints and by personal lack of time…
Environment of risks
• Uncertainty
everywhere
• Purchasing power in
disgrace
Personal strategies
• Lack of overal
knowledge
• Time constraint
7. “Americans
conducted 14.8
billion core
searches in April
2009“
comScore
…which tries to be solved
through the internet.It
may be a massive online
problem solving system…
“of the customers who shop
for high-end merchandise
online, 78 percent of them
did so in order to find the
best price while nearly as
many, 77 percent, did so to
compare brands”
BrandWeek, January 2010
9. It’s not only a magic
generation issue.It’s the
economics, society, technics, ethics, needs, ideas,
entrepreneurs, history, whatever
(stupid)
10. …as if we were
amplified and if our
thoughts, feelings
and actions were
opportunities of
conversations…
11. So what
could be the
value of an
idea in the
era of Social
Media?
12. Value: an ambigous notion
• Basically:
– Value is dependent on
your need
– Value is dependent on the
way you express it
– Value is highly dependent
on the context
– Value is highly dependant
on the time
– Value is something highly
personalized
« a fair return or equivalent in goods,
services, or money for something
exchanged
the monetary worth of something :
market price
relative worth, utility, or importance
<a good value at the price> <the value
of base : a numerical quantity that is
assigned or is determined by
calculation or measurement <let x
take on positive values> <a value for
the age of the earth>
something (as a principle or quality)
intrinsically valuable or desirable
<sought material values instead of
human values — W. H. Jones>
Merriam-Webster
13. So value is only SOMETIMES
directly linked to money
14. The state of ROI in Social Media
Marketing
• TV influenced the
way marketing
metrics are shaped
– Audience based
– Static based
• A strong debate btw
advertisers, media
agencies, social
media players & at
the end: brands
“Say an advertiser wants to buy 20
gross rating points. When network
television audiences were larger, this
might be accomplished by buying one
30-second spot. Today, buying those
same 20 gross rating points might
require buying multiple spots, which
means the advertiser is using up more
of a finite resource — the amount of
airtime on the broadcast networks.
Scarcity heightens demand, and
heightened demand raises prices.
That’s how the marketplace justifies its
price increases. Even if the logic is
cock-eyed —there are plenty of other
ways to reach people besides TV
commercials, after all — it creates a
rationale the marketplace can deal
with”
Catharine P. Taylor
15. Wrong principles
• People are more & more
empowered
• They're not passive
anymore in the way TV
could consider it
• People are more & more
linked through interests
than through their ages or
sex
– Because they look for
information
– Because they're liquid
• People can consolidate
horizontal clusters against
vertical communication
– Nestlé bad buzz
“The basis for this tension between
operational issues and constraining
analytic tool choice is often that analyst
think that they are done when the model
is "right". Many analysts seem to
believe that they can declare victory
and pat themselves on the back when
the model is accurate, statistically valid,
highly predictive etc. They will often
talk about all sorts of statistical
measures that "prove" the model is a
good one. Yet, in fact, the only results
that matter are business results. If the
model is accurate but impractical to
implement then it adds no business
value and should, therefore, be
considered a bad model. ”
James Taylor
17. Why communities
matter to value an idea
• The value of an idea lies in the
using of it » Thomas Edison
• People are now both the
“audience”, the stakeholders
and the amplifiers of the ideas
• The bone of contention:
– Trying to get metrics from human
interactions & conversations
– Trying to quantify what is highly
complicated to do
« It can only begin to have value
when it’s an idea + execution. Till
then, it’s still just an idea. When you
combine an idea + great team +
execution, it can start to have
potential but the real value remains
zero, until it gets tested/evaluated by
real customers. That’s when you can
start to estimate the real potential of
“the whole package” again not the
idea alone. »
Valto Loikkanen
19. Entering social metrics
• The world is neither flat
in Social Media nor
perfectly equal:
– Mapping communities is
key to understanding
which public are
outreached by
individuals
– It’s then important to
measure the importance
of your idea-related
topics in these groups
« blackboxing is the way
scientific and technical work
is made invisible by its own
success. When a machine
runs efficiently, when a
matter of fact is settled, one
need focus only on its inputs
and outputs and not on its
internal complexity. Thus,
paradoxically, the more
science and technology
succeed, the more opaque
and obscure they become. »
Bruno Latour
21. Social metrics should not be
static
• Conversations among
people are dynamic
– The fuel of this dynamic
is the relevance people
give to a topic or
another
– It’s utterly important to
position your idea in this
moving system
”It's a process, not an event.
Dating is a process. So is
losing weight, being a public
company and building a brand.
On the other hand, putting up a
trade show booth is an event.
So are going public and having
surgery.
Events are easier to manage,
pay for and get excited about.
Processes build results for the
long haul”
Seth Godin
22. • Therefore ideas should be
able to touch people
depending on the ties they’re
ready to manage with them
– Strong ties (your close
buddies)
– Weak ties (your groups of
interests)
– Temporary ties (when people
are over-active to reach a goal)
• At the end, we can only
manage 150 ties according
to Paul Adams (UX Google
lead)
“We care about the direct
relationship with the "one" but count
on the effect of the one passing
along to their many either explicitly
or more subtly”
John Bell, MD & ECD 360°Digital
Influence, Ogilvy
27. People: shareholders of the
value of an idea
• As seen before, the way
people demonstrate their
addiction to an idea is
expressed through
conversations & positive
share of voice
• Main objective for an
idea-maker: managing,
increasing and
improving reputation
around its idea
”As Obama says, we are the
ones we’ve been waiting for
(…). In other words, we need
fewer old leaders, and more
love”
David Weinberger
28. A
methodology
to make an
idea worth it
in the era of
social media
”The purpose
of a business is
to create a
customer”
Peter Drucker
“the purpose of
a business is to
serve a
customer who
creates
customers"
(Razorfish VP
Shiv Singh)
29. Ogilvy Big Ideal
• Transform an idea
into an ideal
– Dynamic approach
– Focus on a specific
society need
• A way to include
people’s attention
to your message
– Because it may
feed their daily life
– Because they can
take part to this
ideal
« Simply stated, a Big Ideal is a
universal, enduring theme that a brand
stands for. It’s the emotional center. And
we have found that the best way to locate
this emotional center is to start with a
deep understanding of what your brand
is really great at – your brand’s best self
– and then to connect this to an
important cultural truth or trend that is
going on in society. This is a place where
you will fi nd energy and passion »
Brian Fetherstonhaugh. Chairman & Chief
Executive Officer OgilvyOne Worldwide
30.
31. Step 1: listening
• Using Social Media free tools to start listening to
online conversations
– Identification of key words or equations of key-words
that people are using
• Google ad word tools
• Experience blogsearch
– Set up of alerts
– Dive into the deep web in niche communities
(specialized networks of blogs like TumlbR etc.)
• If you have some money, try professional tools
like:
– Trendy buzz
– eCairn
– Radian6
…but it’s another story
32. Step 2: Big Ideal your idea
• Try to check which society needs could be
filled thanks to your idea
– SWOT analysis based on your step 1
– Brainstorming on what your ideal really is
• Try to transform your Big Ideal into an ideal
platform:
– Key pillars
• Which ideas could achieve your pillars (services,
products, design, signature…)
33. Step 3: Structure your story
(360°Digital Influence Model)
PassivePassive
listeninglistening
(=(= getget thethe
relevantrelevant
informationinformation
dependingdepending onon
youryour fieldfield))
EngagementEngagement
programmesprogrammes
towardstowards keykey--
influencersinfluencers
(= a(= a
significantsignificant
story instory in whichwhich
youryour keykey
opinionopinion
leadersleaders cancan
increaseincrease &&
improveimprove thethe
reputationreputation ofof
youryour ideaidea))
ActiveActive listeninglistening (=(= prepareprepare youryour
organisation toorganisation to respondrespond toto
conversations toconversations to transformtransform
opportunitiesopportunities intointo value &value &
threatsthreats intointo control)control)
CampagneCampagne
ExperienceExperience
SocialSocial platformplatform
(= a place in(= a place in whichwhich youyou cancan drivedrive youryour publics & hostpublics & host
theirtheir conversations &conversations & ownown ideasideas))
CampagneCampagne
ExperienceExperience
CampagneCampagne
ExperienceExperience
CampagneCampagne
ExperienceExperience
WordWord--ofof--MouthMouth acceleratorsaccelerators
35. Step 4: frequently measure &
optimize through dashboards
• Dashboards in order
to track share of
voice, positive
coverage & potential
opportunities
• A way to keep an
history of your
reputation and to
manage the next
steps
36. It’s your turn
• Next session:
– A recommendation for one of the 2 following
cases
• Context analysis
• Conviction
• Strategic approach
• Tactics
• Metrics
37. # 1 Arteest
• How to make Arteest the #1 fashion
platform at a worldwide level?
38. # 2 Architurn
• How to seduce a wider audience to make
Architurn profitable?