Social Media + Community Planning
    Nimble communication with the NIMBY
   and being fruitful with the BANANA crowd
What is social media?
"Social Media is a social trend
     in which people use
technologies to get the things
 they need from each other,
 rather than from traditional
         institutions."
                                                      
  from Groundswell by Charlene Li and Josh Bernoff
and it looks like this
hmmm...



http://www.flickr.com/photos/87765855@N00/3105128025/
Put simply, social media
is people having online
conversations.
What about planning?
"Planning enables civic
leaders, businesses, and
citizens to play a
meaningful role in creating
communities that enrich
people's lives...
 
"Good planning helps
create communities that
offer better choices for
where and how people
live. Planning helps
communities to envision
their future."
                 http://www.planning.org/aboutplanning/whatisplanning.htm
"Technological progress is already changing the way we
interact with the built environment.
 
"However, our planning system is progressing at a much
slower pace, and some might say not at all. Potential
developments are stuck on a nearby lamp post, and if you
have any issues, you can write a letter or attend a meeting.
The most active contributors are the ‘NIMBY’ (not in my
backyard) and ‘BANANA’ (build absolutely nothing
anywhere near anything) crowd, halting bad developments,
but good ones too."
 
Could Social Media Revolutionise the Planning System?
                            http://sustainablecitiescollective.com/Home/32592
 
 
 
leverage social media tools

                                                     to strategically listen
                                                     to better engage communities
                                                     in meaningful conversations
                                                     help make informed decisions
                                                     for programs and procedures




 http://www.flickr.com/photos/herculie/2370039001/
It's the People

  The new communication model
  is a dialogue.
   
  We should be talking with our citizens
  not at our citizens.
which means it's...
  transparent 
  inclusive 
  authentic 
  vibrant 
  sincere 
  community-driven
                      and NOT always...
                       controlled 
                       exclusive 
                       manufactured 
                       project-driven 
                       "on message"
Social media and
strong communities
Social media and strong communities

  Be nice
  Not just a feel-good
  platitude
  Nice is a core belief
  Let it be contagious
  Think about language
  being used on social
  networks
  It's ok to be human

                                            http://www.flickr.com/photos/airloc/74772186/


Adapted from
http://urbanverse.posterous.com/ten-ways-to-build-strong-communities-my-notes
Social media and strong communities

  Know your citizens
  Future growth is tied to
  CRM or
  Customer  Relations
  Management
  Think Citizen Relations
  Management
  See people as individuals 
  Listen to your community 
  Tools: Forums, database
  research, Twitter
  ecosystems, Facebook
Social media and strong communities

  Status Updates  and
  Location are key
  We have immediate local
  information from a
  trusted source
  No longer are we
  traveling alone
  Cities become our         Icons for four Foursquare badges,
  stomping grounds          including the BART-themed badge.
  Tools: Foursquare,        http://www.bart.
                            gov/news/articles/2009/news20091022.
  Twitter, Facebook         aspx
Social media and strong communities

  Be compelling
  Community is
  distinguished by
  creating a unique,
  memorable perspective
  Use blogs in multimedia
  Video and photos tell
  the story of a place
  Tools: Blogs, YouTube,
  Flickr, Vimeo


http://urbanverse.posterous.com/ten-ways-to-build-strong-communities-my-notes
Sources and additional goodies
http://sustainablecitiescollective.com/Home/32592
 
http://sustainablecitiescollective.com/Home/28994
 
http://urbanverse.posterous.com/ten-ways-to-build-strong-communities-my-notes
 
http://www.bart.gov/news/articles/2009/news20091022.aspx
 
http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/
 
http://www.twellow.com/category_users/cat_id/667
 
http://downtownnewhaven.blogspot.com/
 
http://seedingthecity.org/blog
 
http://www.readwriteweb.com/archives/cool_local_places_without_tourists.php
 
http://theoverheadwire.blogspot.com/2010/04/bigger-thinking-on-texas-stadium-site.html

http://www.cityofsound.com/blog/2010/02/emergent-urbanism-or-bottomup-planning.html

http://www.ted.com/talks/blaise_aguera.html
Contact

Richie Escovedo
 
 richie.escovedo@gmail.com
 http://twitter.com/vedo
 http://nextcommunications.blogspot.com
 http://www.linkedin.com/in/rescovedo

Social Media + Community Planning

  • 1.
    Social Media +Community Planning Nimble communication with the NIMBY and being fruitful with the BANANA crowd
  • 2.
  • 3.
    "Social Media isa social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions."   from Groundswell by Charlene Li and Josh Bernoff
  • 4.
    and it lookslike this
  • 5.
  • 6.
    Put simply, socialmedia is people having online conversations.
  • 7.
  • 8.
    "Planning enables civic leaders,businesses, and citizens to play a meaningful role in creating communities that enrich people's lives...   "Good planning helps create communities that offer better choices for where and how people live. Planning helps communities to envision their future." http://www.planning.org/aboutplanning/whatisplanning.htm
  • 9.
    "Technological progress isalready changing the way we interact with the built environment.   "However, our planning system is progressing at a much slower pace, and some might say not at all. Potential developments are stuck on a nearby lamp post, and if you have any issues, you can write a letter or attend a meeting. The most active contributors are the ‘NIMBY’ (not in my backyard) and ‘BANANA’ (build absolutely nothing anywhere near anything) crowd, halting bad developments, but good ones too."   Could Social Media Revolutionise the Planning System? http://sustainablecitiescollective.com/Home/32592      
  • 10.
    leverage social mediatools to strategically listen to better engage communities in meaningful conversations help make informed decisions for programs and procedures http://www.flickr.com/photos/herculie/2370039001/
  • 12.
    It's the People The new communication model is a dialogue.   We should be talking with our citizens not at our citizens.
  • 13.
    which means it's... transparent  inclusive  authentic  vibrant  sincere  community-driven and NOT always... controlled  exclusive  manufactured  project-driven  "on message"
  • 14.
  • 15.
    Social media andstrong communities Be nice Not just a feel-good platitude Nice is a core belief Let it be contagious Think about language being used on social networks It's ok to be human http://www.flickr.com/photos/airloc/74772186/ Adapted from http://urbanverse.posterous.com/ten-ways-to-build-strong-communities-my-notes
  • 16.
    Social media andstrong communities Know your citizens Future growth is tied to CRM or Customer  Relations Management Think Citizen Relations Management See people as individuals  Listen to your community  Tools: Forums, database research, Twitter ecosystems, Facebook
  • 17.
    Social media andstrong communities Status Updates  and Location are key We have immediate local information from a trusted source No longer are we traveling alone Cities become our Icons for four Foursquare badges, stomping grounds including the BART-themed badge. Tools: Foursquare, http://www.bart. gov/news/articles/2009/news20091022. Twitter, Facebook aspx
  • 18.
    Social media andstrong communities Be compelling Community is distinguished by creating a unique, memorable perspective Use blogs in multimedia Video and photos tell the story of a place Tools: Blogs, YouTube, Flickr, Vimeo http://urbanverse.posterous.com/ten-ways-to-build-strong-communities-my-notes
  • 19.
    Sources and additionalgoodies http://sustainablecitiescollective.com/Home/32592   http://sustainablecitiescollective.com/Home/28994   http://urbanverse.posterous.com/ten-ways-to-build-strong-communities-my-notes   http://www.bart.gov/news/articles/2009/news20091022.aspx   http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/   http://www.twellow.com/category_users/cat_id/667   http://downtownnewhaven.blogspot.com/   http://seedingthecity.org/blog   http://www.readwriteweb.com/archives/cool_local_places_without_tourists.php   http://theoverheadwire.blogspot.com/2010/04/bigger-thinking-on-texas-stadium-site.html http://www.cityofsound.com/blog/2010/02/emergent-urbanism-or-bottomup-planning.html http://www.ted.com/talks/blaise_aguera.html
  • 20.