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Intro to Social Media Strategy
- 1. Intro To YOUR Social Media Strategy Max and Tina
- 2. What is ‘Social Media’? • It’s where we: – Create – Store – Organize – Publish – Syndicate – Critique – Share – Text, Photo, Video Content
- 3. What is ‘Social Media’? Traditional Social
- 4. Traditional Business vs. DI • What are businesses trying to sell? – Products, services, idea that you’re not good enough, idea that product will change your life • What do they want? – Your Money, people to buy their product/ service, repeat customers, your trust to refer others to purchase item • What are we trying to ‘sell’? – Emotional connection, awareness of the program, team-paks • What do we want? – New teams, team managers, volunteers, donors, partner organizations.
- 5. Who are you?
- 6. You are a Destination Imagination community manager!
- 7. You are our team of community managers and you are brand advocates who humanize our brand and build relationships while telling your affiliate’s Destination Imagination story in an authentic way.
- 8. So let’s throw out some Facebook posts and a tweet right?
- 9. WRONG!
- 10. It’s time to be strategic about content.
- 12. Planning
- 13. Goals and objectives: • Why are you using social media for your organization? – Build Community – Reach New People – Drive Traffic – Listening – Engaging in Real Time Discussion • What do you hope to gain? (Goals) • What are the ways you’re going to do this? (Objectives)
- 14. Audience Identify groups of people who currently follow you on social media and groups you want to follow your organization.
- 15. PARE NTS | EDU CATORS | STUD ENTS
- 16. Audience • What are your objectives for each segment? • What are the ways you will get them to follow you? Reach out in their own space and promote social presences in collateral Presentations, business cards, sponsored stories Ask and content.
- 17. Integration • How are you going to integrate social into your everyday life? • What do you already create that can now become social content? • What ways do you integrate social media with other forms of communication?
- 21. Platforms to connect Going to the teams and parents where they’re already connecting
- 22. Platforms to connect Listen to conversations. Tweet it up.
- 23. Twitter 1-2-3 • Ready to bump up your Twitter strategy? • 1 Unique Tweet • 2 Call Outs • 3 Retweets
- 24. TWITTER ACTIVITY • Take the following information and condense it to 140 characters or less.
- 25. TWEET 1 Destination Imagination team, Duct Tape Phenomena, from Philadelphia placed first at their state competition and will be heading to Global Finals 2014 in one month. They are holding a fundraiser at Pat’s in South Philly in order to raise the $5,000 needed for the team to travel to Knoxville, TN. *For the purpose of this exercise, the hashtag for Global Finals 2014 is #GlobalFinals14
- 26. TWEET 2 Get your creative juices flowing! Use the image below to create an engaging DI inspired tweet!
- 27. Platforms to connect Connect with potential volunteers, sponsors, partners.
- 28. Platforms to connect Free SEO
- 29. COLLABORATE
- 31. Identify the leader of your social media team.
- 32. Who is a part of the social media team?
- 33. We gots peeps all over the state! How we collaboratin’?
- 34. Beautiful, strategic, well planned, full of lines CONTENT CALENDAR
- 35. EXECUTE
- 36. NEAT FACTS! BUT what messaging works in social?
- 37. Make it PERSONAL
- 38. Make it Visual
- 39. Be FUNNY
- 40. CREATE A MEME 1. Choose your photo 2. Create a MEME that is: Personal, Visual, Funny and Current 3. Present your MEME to the group!
- 41. Stay CURRENT
- 42. Ask Questions
- 43. BeResponsive
- 44. What you talkin’ bout Tina?
- 45. TOOLS to USE HOOTSUITE fo’ Free DISocMed 201
- 46. THANK YOU!
- 47. Get in touch with us! • Tina • Communication Coordinator for DI • cshaffer@dihq.org • Twitter: @idodi • Facebook.com/ destinationimagination • Max • AD from NoDAK • mkringen@creatend.org • Twitter: @maxkringen • Twitter: @creatend • Facebook.com/creatend
Editor's Notes
- Traditional Media is one message to a mass audience:Social is multiple messages to 1 Engaged person
- How to we use social to make an impact?Build a community You already have a built in communityIt will take that community and put them to work for youReach new peopleDrive TrafficTo a website, content, call to action.ListeningSocial is easy to broadcast on, but less easy to listenAllows you to participate in bigger conversationsEngage in real time communications
- Do you send out emails? Do you send out newsletters?
- Twitter for fundraising – Teams have started fundraising
- Twitter for fundraising – Teams have started fundraising
- Twitter for fundraising – Teams have started fundraising Because the average life of a tweet is approximately 4 minutes you can send out multiples of the same type of message without overpowering your audience
- How to we use social to make an impact?Build a community You already have a built in communityIt will take that community and put them to work for youReach new peopleDrive TrafficTo a website, content, call to action.ListeningSocial is easy to broadcast on, but less easy to listenAllows you to participate in bigger conversationsEngage in real time communications
- How to we use social to make an impact?Build a community You already have a built in communityIt will take that community and put them to work for youReach new peopleDrive TrafficTo a website, content, call to action.ListeningSocial is easy to broadcast on, but less easy to listenAllows you to participate in bigger conversationsEngage in real time communications
- Twitter for fundraising – Teams have started fundraising Because the average life of a tweet is approximately 4 minutes you can send out multiples of the same type of message without overpowering your audience Do research on potential administrators/board members/prinicpalsetc before meeting them and connect with them is a professional and non-sales platform.
- 3-5 person social media team.Each person comes up with 3-5 posts per month on their area of expertise:AD – Corporate Recruitment – Calling our new sponsors, asking for new ones etcATD – New training materials, upcoming trainings, events etc.Team Members – Photos from workshops/teams meetings etc.
- 3-5 person social media team.Each person comes up with 3-5 posts per month on their area of expertise:AD – Corporate Recruitment – Calling our new sponsors, asking for new ones etcATD – New training materials, upcoming trainings, events etc.Team Members – Photos from workshops/teams meetings etc.
- 3-5 person social media team.Each person comes up with 3-5 posts per month on their area of expertise:AD – Corporate Recruitment – Calling our new sponsors, asking for new ones etcATD – New training materials, upcoming trainings, events etc.Team Members – Photos from workshops/teams meetings etc.
- Because of the size of our organization, give your content on social a personal touch no matter what you are posting.Sharing personal content makes your fan base feel connected to your affiliate within Destination Imagination , it makes you more human. People respond to that. Why not encourage personal sharing from your fans too? Ask people to share something about themselves in response to one of your posts.
- Visual content helps draw in and engage Facebook users. Facebook’s research shows that photo albums, pictures, and videos increase engagement by 180 percent, 120 percent, and 100 percent, respectively, more than content without visuals. Meanwhile asking Fans to write captions on your photos increases engagement 5.5 times more than a standard post.
- Comedy helps a brand connect to their audience. Brands that make people smile after a long day at the office, or better yet, laugh, often have high levels of engagement. Humorous images, comics, and memes are highly shareable content, as Facebook users want to share these images with your friends, thus increasing your reach.Humor can be simple, like a photo of a cute baby with a funny caption, or a dog chasing his tail. At DI HQ, we work to create funny memes and images that our audience can relate to.Above all else in this category, make sure it’s appropriate for your department’s audience and appropriate to represent Sanford Health.
- Stay involved in the current conversations. If a holiday is around the corner, odds are our fans are involved and talking about. Post an image of something you are thankful for on Thanksgiving, or a romantic image on Valentines day. Your fans are more likely to share something if it is relevant and entertaining.This doesn’t stop at holidays. If something big is happening on the news, incorporate it into your social messaging. After a tragedy, post your condolences.* Not only does this get your fans involved, it gives your brand a human face, making fans feel more connected to your brand.
- Stay involved in the current conversations. If a holiday is around the corner, odds are our fans are involved and talking about. Post an image of something you are thankful for on Thanksgiving, or a romantic image on Valentines day. Your fans are more likely to share something if it is relevant and entertaining.This doesn’t stop at holidays. If something big is happening on the news, incorporate it into your social messaging. After a tragedy, post your condolences.* Not only does this get your fans involved, it gives your brand a human face, making fans feel more connected to your brand.
- Stay involved in the current conversations. If a holiday is around the corner, odds are our fans are involved and talking about. Post an image of something you are thankful for on Thanksgiving, or a romantic image on Valentines day. Your fans are more likely to share something if it is relevant and entertaining.This doesn’t stop at holidays. If something big is happening on the news, incorporate it into your social messaging. After a tragedy, post your condolences.* Not only does this get your fans involved, it gives your brand a human face, making fans feel more connected to your brand.
- Just as people expect great customer service from you in the clinic or service area, they look to your brand to do the same on Facebook. Believe it or not, 95% of brands do not respond to comments made by Facebook users on Facebook. By responding to comments and questions promptly on Facebook, we demonstrate our own high level of engagement and many of our fans will be pleased. Why wouldn’t we take a minute to respond to our fans? It is an easy way to increase engagement and create lasting relationships. If fans bring up an issue with Sanford or your specific service line, respond to them quickly, in a polite manner. Address their issues publicly, but if a particular