The document discusses internet memes, defining them as ideas or units of cultural information that spread rapidly online through sharing. It notes that memes began as edited videos with voiceovers or text that people found contagious and enjoyed spreading through word of mouth. Specifically, the document examines the "Kersal massive" meme, a viral video of three "chavs" rapping about their hometown for a BMX competition, which became popular due to many remixes and crossed over into mainstream media by being featured on a television program.

1. Research by Connor Stanhope and Josh plantMeme

2. What is a meme?Wikipedia Definition: At its most basic, an Internet meme is simply the propagation of a digital file or hyperlink from one person to others using methods available through the Internet (for example, email, blogs, social networking sites, instant messaging, etc). ‘Meme’ is a popular term for describing the noticeable and often rapid uptake and spread of a particular idea in the form of written text, an image, a language ‘move’, or other piece or unit of cultural information (e.g., a catchphrase, a video clip, a recount of an event).

3. How meme’s beganMemes began from editing videos and having either voice over’s or text. People find the viral videos contagious and more and more people watch the videos from word of mouth

4. What meme we have choseWe have chose the Kersal massive remix as many people have copied and made remixes of the kersal massive. Three “chavs” rap about where they come from to enter a competition to win a bmx.

5. Our meme

6. Crossover into media We have found out that this piece has crossed over into the rudetubeTV program and therefore switched from just a viral internet clip but is now a recognised piece of media in television.