This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind. Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company. The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums. This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them. Day One • Defining Social Media, Social Web and Web 2.0 for business use • The modern day browser wars • Integrated web services • Services provided by Yahoo, Google and OpenID • 7 Roads – 3*3 Concepts – 5 Steps • An overview of social media integration • Digital identity and your Internet footprint • Brand consistency online • Networking & E-networking

1. Social Media Web Marketing Exploiting Web 2.0 & Online Social Media

12. A Short History How the Internet became the Information Superhighway http://bit.ly/xLGfD

13. Internet Timeline Geek Stuff Business Stuff

14. Web 2.0 Landscape By vincos

15. Cyber Space…

16. Web 2.0 eco-system

19. Which is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media Social Technology

21. Integrated Web Services

29. Who are you listening to?

30. Who or What are you looking for?

31. Who are you talking to?

38. Networking

39. How do you network?

40. Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”

41. National vs. International R.O.E : Return on Engagement R.O.I : Return on Investment

42. Departure & Destination

44. What makes you different? Identity Brand Personality Product Philosophy Ethics

49. Biography – 160 characters Social Media starlet, practitioner & consultant. Equity UK campaigner for independent theatre artists. Pilot Theatre's virtual stagemanager in Second Life. (157 characters) pcmcreative CJ

51. Grow your own Social Network – Website – Micro Blog - Blog