Projector - Social Media Marketing Workshop
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Slides from an Arts, Culture and Creative Industries focused workshop delivered in 2013. Social Media is constantly evolving but I'm finding the core ethics and concepts are holding fast and true making a lot of my fundamental consultancy being reinforced by this earlier practice.
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Projector - Social Media Marketing Workshop
- 1. Social Media Marketing Audience Development Sunday, 20 October 13
- 2. Sunday, 20 October 13
- 3. ERDF • 1960s, the European Commission occasionally tried to establish a regional fund. • Britain made it an issue for its accession in 1973, and pushed for its creation. • It was only established in 1975 under considerable English and Italian pressure Sunday, 20 October 13
- 4. Shine With Projector Managed by Broadway, the project is funded by European Regional Development Fund (ERDF) and continues until June 2015. Projector, Broadway’s business development programme is aimed at people looking to start or grow a creative or digital business in Nottingham. Sunday, 20 October 13
- 5. PCM projects • Organic Audience Development • Audience Sustainability • Progressive Legacy Networking • Using Twitter for Awareness • Online Community Building • Social Media Real-Time Feeds Sunday, 20 October 13
- 6. 7 Roads of Social Media • Platforms • Tools • Services Sunday, 20 October 13
- 7. 7 Roads of Social Media Networking & Lead Generation Business Productivity Personal Development Establishing Authority Customer Service Audience Retention Measurements & Analytics Sunday, 20 October 13
- 8. 2013 Landscape The Conversation Prism by Brian Solis and JESS3 Sunday, 20 October 13
- 9. Sunday, 20 October 13
- 10. Good, Bad & Ugly •2013 wins •2013 fails •Twitter Joke Trial •Sharpie •Old Spice •Delta Airlines Sunday, 20 October 13
- 11. Sunday, 20 October 13
- 12. Little Wins... St Pancras to the left of me, British Library to the right... Sunday, 20 October 13
- 13. Sunday, 20 October 13
- 14. Digital Footprint • Google Search ✴ Company Name ✴ Keywords ✴ Keywords geographic • Platform Search Sunday, 20 October 13
- 15. 18 Twitter accounts 3 Company profiles 5 Facebook Profiles 12 Facebook Pages Sunday, 20 October 13
- 16. Audience Mapping Total Recall (iPad app) Sunday, 20 October 13
- 18. 7 Roads of Social Media Networking & Lead Generation Business Productivity Personal Development Establishing Authority Customer Service Audience Retention Measurements & Analytics Sunday, 20 October 13
- 19. Sunday, 20 October 13
- 20. Social Media Tool Kit • Digital Footprint • Audience Mapping • Impact • Comms Management • Media Making • Contact Capture Sunday, 20 October 13
- 21. Twitter Management • SocialBro • Friend or Follow • Hootsuite • Janetter • Tweetdeck Sunday, 20 October 13
- 22. Twitter Management Sunday, 20 October 13
- 23. Twitter Audience PCM creative - 2992 PCM projects - 331 Audiences Europe - 579 Equity_ITAC - 809 LaceMarketHouse - 673 SocialWomble - 18 CansChat - 95 Sunday, 20 October 13
- 24. Sunday, 20 October 13
- 25. Media Making • Instagram • Vine • Audioboo • Bambuser • Vyclone HashTag #smProjector Sunday, 20 October 13
- 26. 7 Roads of Social Media Networking & Lead Generation Business Productivity Personal Development Establishing Authority Customer Service Audience Retention Measurements & Analytics Sunday, 20 October 13
- 27. Next... • Petal Co-Working • Open Link Nottingham • Cellar 54 • Monica SWA Sunday, 20 October 13