SlideShare a Scribd company logo
Social Media
Do I need it? ,[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Business Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
Social Technology ,[object Object],What’s new?
Web 2.0 ,[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object]
Business Benefits Buzz ,[object Object],[object Object],[object Object],[object Object],[object Object]
What can it do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Time ,[object Object],[object Object],[object Object],[object Object],[object Object]
Migraine Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strong Foundations ,[object Object],[object Object],[object Object],[object Object],Presentation delivered by Caron Lyon from PCM creative to Migraine Action
What makes you different? Identity Brand Personality Product Philosophy Ethics
Resource Availability http://www.slideshare.net/pcmcreative
Old Media meets New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On line Publishing
All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team,  Employees Suppliers Press Presentation delivered by Caron Lyon from PCM creative to Migraine Action
The 7 Roads of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The 5 steps
Social Networking Networking via the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
National vs. International R.O.E : Return on Engagement
Twitter ,[object Object],[object Object],[object Object],Information from crunchbase
Is any body out there? Migraine
Advanced Twitter ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],Information from crunchbase Official statistic from  Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups & Fan Pages October 2009 2,822 members
Online Tools & Services
The Future
Mobile Media
Mobile Futures UK mobile web users have the greatest propensity to visit a social network  through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”
Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac
User Generated Content
Integration - Push and Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The current buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image  Draw the Line
Making it Work ,[object Object],[object Object],[object Object],[object Object]
Be curious
Questions
Contact me www.pcmcreative.co.uk

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Migraine Action - Leicester - Oct 2009

Editor's Notes

  1. The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  2. Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.