The document discusses various uses of QR codes including for lead generation, customer retention, and business productivity. It provides examples of how Lionsgate used a QR code poster to promote the movie "For Colored Girls" and links to a trailer and information. It also lists different types of QR code generators and recommends some for specific uses like location tracking or custom colors. Finally, it provides references for learning more about the history and technical specifications of QR codes as well as a book and video about using them in enterprises.

1. Making & Creating

2.  #PCMQR
◦ Lead Generation
◦ Customer Retention
◦ Business Productivity

8. After Torchwood, Tech on Trial, Co Op potatoes

11.  Unreadable
 Out of context
 Disappointing destination

12.  End user engagement

13. • Magazines
• Papers
• Fliers
• Posters
• Programs
• Business Cards
• Buses
• Signs
• T-Shirts

14. Lionsgate has teamed up with
Augme to promote the upcoming
movie “For Colored Girls” with a QR
Code poster. The QR Code resolves
to a mobile site with a trailer, a
synopsis, a portrait gallery of the
cast and a text reminder for the
movie’s November 5 release date.
Interestingly it is a negative QR
Code in that the normally white
modules are black and the normally
black modules are red. I suspect
there are some readers that will
have difficulties with the color
reversal and the reduced contrast.
Please leave a comment on your
experience with the code….
http://2d-code.co.uk/for-colored-
girls-qr-code/

16.  Service Specific- Youscan.me
 Location Tracking - Delivr.com
 Custom Colour – MyQR.co
 General all rounder – Bit.ly

17.  2D Code
◦ Qr code and 2D bar codes, news, views and analysis
 Eight creative uses of QR codes
 Denso Wave (QR technical Specifications)
◦ The company Denso Wave originally spawned the
term QR as the creator intended that such barcodes
and their contents were to be decoded at high
speed electronically.

18.  Throwing Sheep in the Board Room
(Enterprise 2.0 Chapter 14) isbn 978-0-470-74014-9
◦ Website: www.throwingsheep.com
◦ Book preview: http://bit.ly/3qawki
◦ Video promotion: http://bit.ly/491YiA

19. Caron Lyon
www.pcmcreative.co.uk
@pcmcreative