The document discusses the integration of gamification and geolocation in enhancing customer engagement and retention through various interactive techniques and applications. It highlights the impact of these strategies on user behavior, noting a significant increase in task completion rates when gamification is applied. Additionally, it raises concerns about privacy and identity while showcasing platforms like Gowalla and Foursquare that utilize these concepts.

1. Gamification and
Street Action

2.  PCMGEO
◦ Customer Retention
◦ Establishing Authority
◦ Lead Generation
GeoLocation
Gamification
Ambient Participation

3.  Navigation
◦ Map
◦ Compass

4.  The process of adding geographical
identification metadata to various media such
as a photograph or video, websites, SMS
messages, QR Codes even Tweets.
Find My Friends allows you to
easily locate your friends and
family from your iPhone, iPad,
or iPod touch

5.  How does this make you
feel?
 What is being tracked?
 What are the useful
applications?
 Privacy & Identity fears

6.  The Global Positioning System - GPS
 24 satellites
 12,000 miles above us
 Constantly moving
 Solar Powered
 1978 – 1994
 Free to use

7. The identification
of the real-world
geographic
location or object

10.  The use of game design techniques and
mechanics to solve problems and engage
audiences.
◦ Levels / Progress Bar
◦ Challenges / Competitions
◦ Score Board / Rankings
◦ Trophies / Achievements
◦ Rewards / Collection
◦ Mini Games
◦ Check-ins

11. The last decade
was the decade
of social.
The coming one
will be the
decade of
games.

12. gartner.com

14.  Happy hour (time sensitive)
 Loyalty stamps (collecting)
 Limited editions (rewards)
 Accumulated special offers (levelling up)
 Cut out coupons

15.  Personal Computers
 Electronics
 Smart Phone
DevHub, increased the
number of users who
completed their online
tasks from 10% to 80%
after adding gamification
elements. playgen.com

16.  Environment
 Health
 Design
 Mobile
 Marketing
The Worlds Deepest Bin
gamification.org

20.  GeoTagging
 QR Codes – Quick Response
 MIR – Markerless Image Recognition

21.  The part in a stage
production, generally
Pantomime where the
characters engage
directly with the
audience. Even getting
them up on stage.

22.  The idea behind Ambient Participation is to
actively engage your audience or customer
base while they are not directly engaged in
purchasing your product or services.

23. NASA has made one giant leap for a
national governmental agency. A
mobile-based scavenger hunt through
Gowalla. http://on.mash.to/bNQpeW

25.  Gowalla is now about
building stories and about
travel. http://bit.ly/v37uwT
 Stories are built around your
friends’ check-ins and
behaviour, showing users
when their friends have
done something interesting
together.

26.  Gowalla
 Foursquare
 Footfeed
 SCVNGR
 Dokobots

27. http://bit.ly/vzCKZ8

28.  iPhone
 Android
 Blackberry
 Nokia

30.  Search for a location
 Create new spot
 Claim your venue
 Set up a page
 Add special offers
 Start Campaigns
 Share

33.  Your Thoughts
◦ Gamification
◦ GeoLocation
 FourSquare mobile app
 FourSquare chrome app
 Create and Connect
 Locate yourself
 Plan of Action

34. Caron Lyon
www.pcmcreative.co.uk
@pcmcreative