SEO is not something I'm known for but following the success with organic search positioning, I achieved for my creative and arts clients I was invited to deliver a workshop titles SEO for Creative.

1. Search Engine
Optimisation
Getting found on the Internet

3. ERDF
• 1960s, the European Commission occasionally
tried to establish a regional fund.
• Britain made it an issue for its accession in 1973,
and pushed for its creation.
• It was only established in 1975 under considerable
English and Italian pressure

4. Shine With Projector
Managed by Broadway, the project is funded by
European Regional Development Fund (ERDF)
and continues until June 2015. Projector, Broadway’s
business development programme is aimed at
people looking to start or grow a creative or digital
business in Nottingham.

5. PCM projects
• Organic Audience Development
• Audience Sustainability
• Progressive Legacy Networking
• Using Twitter for Awareness
• Online Community Building
• Social Media Real-Time Feeds

6. PCM 7 Roads
Networking & Lead Generation!
Business Productivity
Personal Development!
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics

7. S.E.O
• "Organic" (unpaid) search results
• PPC - Pay Per Click (Paid) search results

8. SEO - Glossary
Crawling
Indexing
Algorithm
Non-competitive URLs
Keywords
Keyword StuffingPage Title Static URL
Out Bound link
In Bound Link
Search Engine
Page Ranking
SEO Goal
Linear Path
Page Description
Meta Data
ALT tag
Anchor Text
Share Button
<h1>Heading</h1>Benchmarking

11. DanielRoseArt

12. Digital Footprint
• Google Search
• Company / Trading Name
• Keywords
• Keywords geographic
• Platform Search

13. No Flash
• Not iDevice compatible
• Not Search Engine friendly

14. SEO anatomy
http://www.pcmcreative.com/eileen-parr.html
Search Engine Headline
Page Title
Browser Tab
Retrieved for Social Sharing
Static Search Friendly URL
Non-competitive URL
Page Description
Search Engine Teaser
Used by Social Media
Relevant Keywords
Contextual Tags

15. SEO Results
Non-competitive URL
Eileen Parr Writing From Your Heart
Static Search Friendly URL
New relevant recent content
with keyword considered title
Ranked Relevant Content
Images
Social Media

16. On-page SEO
Keywords
Out Bound link
ALT tag
Anchor Text
Fresh Content
HTML - <h1>Page Title Heading</h1>

17. SEO Metrics
Visits
Average Time on Site
Bounce Rate
Pages Per Visit
Unique Visitors
New Visits
Returning VisitorsSEO Goal
Traffic Analysis
Benchmarking

18. Staying Social
• Plug-ins
• Share Buttons
• Links
• Status Updates / Tweets

19. SEO context
• What happened when Sky News took images from
Twitter - http://bit.ly/67eNV
• Exclusive: Cats to return to West End
http://bit.ly/7PwYM
Keywords Page TitleMeta Data / Tags
Anchor TextOut Bound link

20. Next…
• Petal Co-Working
• Open Link Nottingham
• Cellar 54
• #PiStreetLive
• Monica SWA

21. DanielRoseArt

22. Digital Footprint
• Google Search
• Company / Trading Name
• Keywords
• Keywords geographic
• Platform Search