Social Media Audience Participation #bafa10

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Location and ambient participation using mobile devises, social media and associated technologies to engage audiences, promote events and generate social content for social networking conversation and sharing.

This presentation was delivered to the 2010 British Arts Festivals Association annual conference in Brighton on 4th Nov 2010

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Social Media Audience Participation #bafa10

  1. 1. Social Media Participation BAFA Annual Conference 2010
  2. 2. Social Media - defined The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis.
  3. 3. Experiences...
  4. 4. The 7 Roads of Social Media • Generate an audience? • Provide event information? • Maintain audience attention? • Increase your knowledge? • Align & connect with your competitors? • Establish your authority as an expert? • Run an event more productively?
  5. 5. Social Networks The tale of the I Love Hockley fashion show poster.
  6. 6. Marcus Batey www.marcusbatey.com James Random www.jamesrandom.posterous.com
  7. 7. What’s your motivation? • Encourage new customers • Raise awareness of independent traders • Showcase the fashion stores • Demonstrate vibrant diversity • Bring together local traders • Build a community
  8. 8. Project Collaboration
  9. 9. Ticket Allocations • Venue capacity 230 • New customers • Free door entry • Charity prize draw
  10. 10. Eventbrite
  11. 11. Free ticket?
  12. 12. You don’t get ought for nought! • Email Addresses • Twitter Names • Custom Questions – Do you shop in Hockley? – Other Hockley shops you love. – How did you hear about 'I Love Hockley’?
  13. 13. Do you shop in Hockley? Please select the fashion shops you have visited.
  14. 14. Knowledge is power Please tell us the other Hockley shops you love. • Jam Café • Lady V • The Larder • Kayal • Nash • The Deli • Kitsch • Cuadros • Vintage Warehouse • 23 George Street • Fuzz • Goosegate Café How did you hear about this 'I Love Hockley' event? • Twitter via CJ/Marcus • Pink & Lilly's Facebook page • Posters around Hockley shops • Through friends & Facebook • Flyer in Nottingham Contemporary • Nottingham Evening Post • flyers & word of mouth • I work at Broadway Cinema so i saw the leaflet on our leaflet wall. • Owner told me when I went into apply for work experience! • My daughter is in the fashion show
  15. 15. Entry on the door
  16. 16. I Love Hockley Fashion Show
  17. 17. I Love Hockley – Social Media http://bit.ly/dvtya7 Phil Campbell Blog post with photos Daniel Rose Blog post with photo Nottingham Evening Post Article 1 Article 2 Fashion Strand Blog Post 1 Post 2 Post 3 Post 4 Post 5 Left Lion Post 1 Photos on Facebook posted by Baa Bar Phil Campbell Xample Future Retro Pink and Lilly AudioBoo podcasts tagged ilovehockley
  18. 18. Documenting AudioBoo podcasts tagged ilovehockley
  19. 19. Success!
  20. 20. Social Media Toolkit • BaseCampHQ • Dropbox • Eventbrite • Scribd • Tweet Deck • AudioBoo • Posterous
  21. 21. Old Media vs. New Media “Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” Marcus Romer Artistic Director - Pilot Theatre Company.
  22. 22. Social Media made simple • Plan • Prepare • Deliver • Reflect • Report
  23. 23. Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Personal WIFI Hot Spot
  24. 24. Engagement • QR codes • Geo-location http://bit.ly/b71cEe www.bristol-street-art.co.uk
  25. 25. Embedding Video http://bit.ly/dkvSFW
  26. 26. Audience Participation • Magazines • Papers • Fliers • Posters • Programs • Business Cards • Buses • Signs • T-Shirts
  27. 27. QR Codes
  28. 28. QR Code DIY • QR code creator • QR code reader • Create & Track • QR code sharing
  29. 29. Rocket Science! NASA has made one giant leap for a national governmental agency. A mobile- based scavenger hunt through Gowalla. NASA gets fun incentives to generate foot traffic through its venues, and Gowalla gets a high-profile partnership with a fascinating organization. http://on.mash.to/bNQpeW
  30. 30. Ambient Participation • Gowalla • Foursquare • Footfeed • SCVNGR • Challenges • Exclusives • Commentary • F.O.H
  31. 31. Foursqaure • iPhone • Android • Blackberry • Nokia
  32. 32. Plant your flag : Geo-location • Search for a location • Create new spot • Claim your spot • Add special offers (Foursquare) • Make trips (Gowalla) • Share
  33. 33. Walks, Hunts - Trips
  34. 34. Mayors of Nottingham
  35. 35. PCM projects - @pcmcreative WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy and social media optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their productions, events and festivals.

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