“ WEB 2.0” What is it and how does it affect us?
WEB 2.0 culture? COMMUNITY CONVERGENCE OPENNESS SHARING MESSY COLLABORATION CONNECTED SOCIAL INTERACTIVE USER GENERATED CR...
WEB 2.0 technologies? MASHUP API AJAX RSS XML JAVASCRIPT SERVICES CLOUD COMPUTING RIA TAGS/LABELS WIKI BLOG PODCAST INNOVA...
http://en.wikipedia.org/wiki/Web_2.0
Technologies Enable Community "Web 2.0" refers to a perceived second generation of web development and design, t...
WEB 1.0
<ul><li>Social networks </li></ul><ul><li>Social publishing/collaboration </li></ul><ul><ul><li>Wikis, Blogs, Multimedia <...
Social Networks <ul><li>Social Networks aren’t new </li></ul><ul><ul><li>People rely heavily on other people to find infor...
NASA + WEB 2.0 Inside Public ? *.nasa.gov www.nasa.gov/collaborate
Examples/Demos <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Friend Feed:  +  +  + ?   </li></ul><ul><li>P...
Blah, Blah, Blah My (and others*) opinions about how this affects what we do at NASA  *Emma Antunes/GSFC and others where ...
Culture Clash http://www.slideshare.net/dllavoy/social-workplace-for-govt-20
Culture: It All Starts With Trust <ul><li>Knowledge sharing requires trust </li></ul><ul><ul><li>Most useful knowledge com...
Benefits of Social Media <ul><li>Current social media apps exploit  trusted weak links </li></ul><ul><li>Relevant to both ...
Culture is Critical <ul><li>“… Social media tools reflect the culture of the organization – they can’t change the culture ...
Implementation Is Critical <ul><li>Not just  “What’s in it for me?”   </li></ul><ul><li>Not just “What's in it for the org...
Technology Expectations and Adoption <ul><li>People use a tool when it is easier to use than not to use </li></ul><ul><ul>...
Social Network Issues In The Enterprise <ul><li>Change!  </li></ul><ul><ul><li>Users, not “webmasters”, edit/publish conte...
Web 2.0 Concepts Are Disruptive <ul><li>New way of doing business </li></ul><ul><li>New technologies that are sometimes ha...
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Overview of Web 2.0 in the Government

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A basic overview of Web 2.0 and implementation within the enterprise, specifically the government sector.

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  • Is it culture, represented by these kinds of concepts?
  • Is it technology represented by these ideas and technologies? These technologies all represent maturation of innovation in the web space over the last 5+ years.
  • It’s BOTH. Technology and culture work together synergistically to allow users to interact in a new way.
  • 10 years ago, it was very difficult to share anything or collaborate electronically/remotely. The only tool most people had was e-mail. Now with many end user tools, virtually anyone post and share anything – to many people’s chagrin! Powerful, enabling, dangerous.
  • What does Web 1.0 look like? Sites are linear, hierarchical, inflexible content, controlled content, one way – can be “rich” with multimedia, “whizbangy” UI and sophisticated backend technologies – but, web 1.0 nonetheless. Not bad and can be very informative and valuable, just not web 2.0. There are a lot of examples where sites have “blogs” that are just recast same old same old content.
  • What does Web 2.0 look like? Social Networks: Discovery of likeminded people, Maintaining/developing relationships, Strengthening weak ties, Broadcasting questions/news to your network, Energizing your network
  • Online Social Networks are very much “in the news”. Current failure mode in projects – we fail to take advantage of information we already have. Technology can improve the efficiency &amp; effectiveness of our networks (reduce friction, etc)
  • These are representative. Many times in the enterprise, what limits the application of web 2.0 is access control. Where agencies always have trouble is in the intersection between public and inside because of access control, but this is an area that is ripe for new ideas. There are government initiatives that address both internally and externally facing tools for use in this space that will help prevent silos.
  • Examples of social media and integration between social media applications using APIs. It’s the API stupid.
  • Trust is key.
  • Social media provide the same benefits as other non-electronic networks, but unlike face to face networks, social media can easily cross physical limitations. Examples of trusted weak links. I trust their opinions, but do not “know” them: Twitter with Dave Winer, Robert X Cringely, David Pogue
  • This is the GOTCHA. Even Web 2.0 tools sometimes are only used in a web 1.0 way, due to lack of proper culture.
  • Build it and they will come does not always work. For personal networks (facebook, twitter, linkedin) there is a lot of what’s in it for me: friends, followers, jobs, dates; not a lot of work focused activity (no incentive for the enterprise). For many agency-based networks, there is a lot of what’s in it for the organization: expert locator, knowledge management etc.; great in theory for the organization, but typically a lot of work for individuals, and not much personal value (no incentive for the employee).
  • The commercial landscape has really changed the users’ expectations of how systems work. Why can’t we just have search like “Google”? Why can’t I just post my video like on You Tube, why does it have to be closed captioned?
  • It is important to involve human resources, legal, labor relations, diversity/eeo stakeholders.
  • Loss of control or perception of loss of control, lack of chain of command and others are huge cultural factors in adoption. Recognizing the benefits, the cultural challenges and the fact that this is becoming the new norm for younger employees is essential for any government manager.
  • Overview of Web 2.0 in the Government

    1. 1. “ WEB 2.0” What is it and how does it affect us?
    2. 2. WEB 2.0 culture? COMMUNITY CONVERGENCE OPENNESS SHARING MESSY COLLABORATION CONNECTED SOCIAL INTERACTIVE USER GENERATED CROWD WISDOM MOBILITY
    3. 3. WEB 2.0 technologies? MASHUP API AJAX RSS XML JAVASCRIPT SERVICES CLOUD COMPUTING RIA TAGS/LABELS WIKI BLOG PODCAST INNOVATION MOBILITY
    4. 4. http://en.wikipedia.org/wiki/Web_2.0
    5. 5. Technologies Enable Community &quot;Web 2.0&quot; refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies. http://en.wikipedia.org/wiki/Web_2.0 Technology is necessary, but not sufficient! (more on that later)
    6. 6. WEB 1.0
    7. 7. <ul><li>Social networks </li></ul><ul><li>Social publishing/collaboration </li></ul><ul><ul><li>Wikis, Blogs, Multimedia </li></ul></ul><ul><li>Social tagging </li></ul><ul><li>Commenting/Rating </li></ul><ul><li>Server-side Mashups </li></ul><ul><li>Client-side Mashups </li></ul><ul><li>Beyond the browser! </li></ul>WEB 2.0 All of these promote multi-directional conversations!
    8. 8. Social Networks <ul><li>Social Networks aren’t new </li></ul><ul><ul><li>People rely heavily on other people to find information & learn how to do their work </li></ul></ul><ul><li>Networks: </li></ul><ul><ul><li>Expand our knowledge and increase our circle of influence </li></ul></ul><ul><ul><li>Are personal relationships that help keep us informed, develop opinions, make decisions, and accomplish work goals. </li></ul></ul><ul><ul><li>Provide an “enduring infrastructure” for knowledge, learning, and innovation </li></ul></ul><ul><ul><li>Technologies enable development and broadening of networks </li></ul></ul><ul><li>Online social networks called “social media” </li></ul>
    9. 9. NASA + WEB 2.0 Inside Public ? *.nasa.gov www.nasa.gov/collaborate
    10. 10. Examples/Demos <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Friend Feed: + + + ?  </li></ul><ul><li>Ping.fm:  + + ?  </li></ul><ul><li>Space Book </li></ul><ul><li>Digg/Delicious/Tag Connect </li></ul><ul><li>Bikely/Zillow </li></ul><ul><li>Ubiquity </li></ul>
    11. 11. Blah, Blah, Blah My (and others*) opinions about how this affects what we do at NASA *Emma Antunes/GSFC and others where noted
    12. 12. Culture Clash http://www.slideshare.net/dllavoy/social-workplace-for-govt-20
    13. 13. Culture: It All Starts With Trust <ul><li>Knowledge sharing requires trust </li></ul><ul><ul><li>Most useful knowledge comes from trusted weak ties </li></ul></ul><ul><li>2 types of trust: </li></ul><ul><ul><li>Benevolence based </li></ul></ul><ul><ul><ul><li>Based on what others have experienced of your behavior and conduct </li></ul></ul></ul><ul><ul><li>Competence based </li></ul></ul><ul><ul><ul><li>Based on what others believe you know </li></ul></ul></ul><ul><li>As trust increases: </li></ul><ul><ul><li>Coordination –> Cooperation –> Collaboration </li></ul></ul>
    14. 14. Benefits of Social Media <ul><li>Current social media apps exploit trusted weak links </li></ul><ul><li>Relevant to both internal and external stakeholders </li></ul><ul><li>Scope can be broad, narrow or all of the above </li></ul><ul><li>Provides tools for building teams and strengthening networks </li></ul><ul><li>Facilitates: </li></ul><ul><ul><li>Communication, Engagement, Transparency, Trust </li></ul></ul><ul><li>Takes advantage of the information and resources we already have </li></ul><ul><li>Harnesses collective intelligence </li></ul>
    15. 15. Culture is Critical <ul><li>“… Social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves. If the “social” part of social media doesn’t exist within your organization or is corrupted, all you’re going to end up with is ‘media’ – a blog with no readers or a wiki with no edits.” </li></ul>http://steveradick.com/2009/06/18/enterprise-2-0-reflects-the-culture/
    16. 16. Implementation Is Critical <ul><li>Not just “What’s in it for me?” </li></ul><ul><li>Not just “What's in it for the organization?” </li></ul>“ The trick has been to make both the output of the Enterprise 2.0 application of benefit to the business, and the input enticing to employees such that it gives them a reason to participate, a reason that they can relate to. The challenge becomes answering not just “What’s in it for me?” or &quot;What's in it for the organization?,&quot; but rather &quot;What's in it for us?&quot; Addressing only one side of the equation means you either have a costly application where your employees hang out, or an application you spend money to build that no one uses.” --Emma Antunes/GSFC Webmanager - Enterprise 2.0: What's In It For Us? (http://www.meritalk.com/blog.php?user=EmmaAntunes&blogentry_id=241) Implementation must address: &quot;What's in it for us?”
    17. 17. Technology Expectations and Adoption <ul><li>People use a tool when it is easier to use than not to use </li></ul><ul><ul><li>Adoption = personal benefit + corporate compulsion + ease of use + difficulty of task </li></ul></ul><ul><ul><li>Corporate compulsion is a relatively weak factor </li></ul></ul><ul><li>Web 2.0 social media tools set high standards of usability in consumer world </li></ul><ul><li>In recent years, consumer software has leapfrogged enterprise software in usability </li></ul><ul><ul><li>Users are loosing patience with enterpise tools </li></ul></ul><ul><ul><li>Using consumer tools for work </li></ul></ul><ul><li>The new consumer usability and intergration capabilities will revolutionize the enterprise software industry </li></ul>However, government plays by different rules for privacy, accessibility, security
    18. 18. Social Network Issues In The Enterprise <ul><li>Change! </li></ul><ul><ul><li>Users, not “webmasters”, edit/publish content </li></ul></ul><ul><ul><li>Shift in training needs – new community needs to learn rules/conventions around web publishing </li></ul></ul><ul><ul><li>Users have to WANT to publish </li></ul></ul><ul><ul><li>Transparency & Openness - pros & cons </li></ul></ul><ul><li>Fear, Uncertainty & Doubt about appropriate use </li></ul><ul><ul><li>Anyone can publish! Oh no! </li></ul></ul><ul><ul><li>Loss of content control </li></ul></ul><ul><ul><li>Potential issue around “friending” concept & terminology </li></ul></ul><ul><ul><li>Mitigation: Education, peer pressure, group moderation, misuse reporting, no anonymous publishing </li></ul></ul><ul><li>Need for training on social media concepts </li></ul><ul><ul><li>How do I use this for work? What are the rules of behavior? </li></ul></ul>
    19. 19. Web 2.0 Concepts Are Disruptive <ul><li>New way of doing business </li></ul><ul><li>New technologies that are sometimes hard to comprehend </li></ul><ul><li>Many to many relationships </li></ul><ul><li>Information can be used in unconventional ways </li></ul><ul><li>Communication is very flat </li></ul><ul><li>These concepts can be very uncomfortable </li></ul>

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